This study analyzes the recent business challenges faced by e-commerce in India and proposes strategies to overcome them. It examines the current position and future aspects of Indian e-commerce, as well as the challenges faced by major players. The study utilizes a mixed methodology, including literature review, data collection, and interviews, to gather information and develop potential strategies. The findings highlight the need to address infrastructure bottlenecks, payment gateway systems, and economic disparity for successful e-commerce in India.