Business Research Methodology Articles 2022

Running head: BUSINESS RESEARCH METHODOLOGY
Business research Methodology
Name of the student
Name of the university
Author note

BUSINESS RESEARCH METHODOLOGY1
Provide reference for each academic article
(formatted using the Harvard Referencing Style)
Conceptual
article
(proposed
theory)
Kim, K., Reicks, M. and Sjoberg, S., 2003. Applying the
theory of planned behavior to predict dairy product
consumption by older adults.
Journal of Nutrition
Education and Behavior,
35(6), pp.294-301.
https://www.sciencedirect.com/science/article/abs/pii/
S1499404606603436
Quantitative
article
Erkmen, E. and Hancer, M., 2018. Creating value for
restaurant customer: The role of other customers in
dining experience. In
Tourist Behavior (pp. 157-171).
Springer, Cham.
https://link.springer.com/chapter/10.1007/978-3-319-
78553-0_11
Qualitative
article
Singh, G., Devi, K.K., Naz, R. and Fam, K.S., 2016. An
Empirical Investigation into the Cultural Antecedents of
Food Consumption: Study of Fijian Consumers.
Amity
Global Business Review,
11.
https://web.a.ebscohost.com/abstract?
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BUSINESS RESEARCH METHODOLOGY2
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Mixed method
article
Mathe-Soulek, K., Slevitch, L. and Dallinger, I., 2015.
Applying mixed methods to identify what drives quick
service restaurant's customer satisfaction at the unit-
level.
International Journal of Hospitality
Management,
50, pp.46-54.