Business Research Methodology Article 2022

Running head: BUSINESS RESEARCH METHODOLOGY
Business research Methodology
Name of the student
Name of the university
Author note

BUSINESS RESEARCH METHODOLOGY1
Provide reference for each academic article (formatted
using the Harvard Referencing Style)
Concept
ual
article
(propos
ed
theory)
Saad Andaleeb, S. and Conway, C., 2006. Customer satisfaction
in the restaurant industry: an examination of the transaction-
specific model.
Journal of services marketing,
20(1), pp.3-11.
https://www.emerald.com/insight/content/doi/
10.1108/08876040610646536/full/html
Quantit
ative
article
Erkmen, E. and Hancer, M., 2019. Building brand relationship
for restaurants: An examination of other customers, brand
image, trust, and restaurant attributes.
International Journal of
Contemporary Hospitality Management,
31(3), pp.1469-1487.
https://www.emerald.com/insight/content/doi/10.1108/IJCHM-
08-2017-0516/full/html
Qualitat
ive
article
Schjøll, A. and Alfnes, F., 2017. Eliciting consumer preferences
for credence attributes in a fine-dining restaurant.
British Food
Journal,
119(3), pp.575-586.
https://www.emerald.com/insight/content/doi/10.1108/BFJ-06-

BUSINESS RESEARCH METHODOLOGY2
2016-0264/full/html?fullSc=1&mbSc=1&fullSc=1
Mixed
method
article
Mathe-Soulek, K., Slevitch, L. and Dallinger, I., 2015. Applying
mixed methods to identify what drives quick service
restaurant's customer satisfaction at the unit-
level.
International Journal of Hospitality Management,
50,
pp.46-54.