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Business Research Methods Assignment

   

Added on  2021-06-15

8 Pages1711 Words6 Views
Running head: BUSINESS RESEARCH METHODSBusiness Research MethodsName of the studentUniversity nameAuthor’s note

1BUSINESS RESEARCH METHODSTable of ContentsIntroduction................................................................................................................................2Theory and progression in use of social media.........................................................................2Common themes.........................................................................................................................3Difference in themes..................................................................................................................4Study limitations........................................................................................................................4Future directions proposed in the articles..................................................................................5Conclusion..................................................................................................................................5References..................................................................................................................................6Appendix....................................................................................................................................7

2BUSINESS RESEARCH METHODSIntroduction In the current study we have focussed upon the importance of social media in realworld management. Within the current decade the social media has gained considerableimportance and is used by business organizations for conducting market research. One of themost important aspects of using social media by business organizations is to study andanalyse the customer behaviours. The feedbacks provided by the customers over social mediaregarding a range of products can further help the organizations customize and improve theirservices accordingly.In the current study we have analysed the importance of social media within businessorganizations. There are different theories and concepts guiding the use of social media inbusiness contexts, a few of which have been critically discussed in the later sections.Theory and progression in use of social mediaThe social networking and the pattern of its uses had hugely evolved within the last50 years. Though, the advent of e-mail happened in 1960, it was not made available to htgeneral public till 1991. The e-mail technology helped in the sharing of messages from onecomputer to another. It was followed by development of ARPANET (Advanced ResearchProjects Agency) in 1969. It formed an early network of time-sharing computers based onwhich internet evolved. Social media was further developed during the 1970s in order to givereal time virtual world experience using multi-user dimensions. Some of the theories such asthe social information processing (SIP) theory guides interpersonal communication between acomputers mediated environment (Siricharoen 2012). Additionally, some of the theories havedefined social media as platforms where people interact freely sharing and discussinginformation and are structured by topics (Trainor et al. 2016).

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