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Business Research Methodology - Assignment

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Added on  2021-05-27

Business Research Methodology - Assignment

   Added on 2021-05-27

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Running head: BUSINESS RESEARCH METHDOLOGYBusiness research methodologyName of the studentUniversity nameAuthor’s note
Business Research Methodology - Assignment_1
1BUSINESS RESEARCH METHDOLOGYTable of ContentsIntroduction................................................................................................................................2Progression in the use of social media.......................................................................................2Common themes.........................................................................................................................3Different themes.........................................................................................................................4Study limitations........................................................................................................................4Future directions of study...........................................................................................................5Conclusion..................................................................................................................................5References..................................................................................................................................6
Business Research Methodology - Assignment_2
2BUSINESS RESEARCH METHDOLOGYIntroduction The current study focuses upon the real world management implications of socialmedia. The use of social media has brought about a recent transformation within themarketing domain. The social media sites have made marketing an easy option for the widerange of customers (Agnihotri et al. 2016). Each of the customers has different choices orpreferences. The social media serves as a marketing platform where all the products sold bya company could be put up at once (Jugenheimer et al. 2015). This ensures that customerscan select from over wide range of choices. Additionally, the social media serves as amarketing tool which helps in analysis of the customer buying behaviours. Progression in the use of social mediaThe discussion of social media is incomplete without the discussion of some of thesocial networking channels. As mentioned by Dijkmanset al. (2015), the social networkingchannels such as facebook, twitter etc have been extremely instrumental in guiding thecustomer buying or purchase behaviour. Though, the social media had arrived by the 1960 itbecame available to the general public not earlier than 1991 (Jugenheimer, et al. 2015). It wasfollowed by the development of e-mail technology, which was supported though thedevelopment of ARPANET (Advanced research projects agency). It further made the sharingof messages between different computers easier. The social media further evolved by the1970s where further emphasis was put over multiuser dimensions. The sharing of informationwould take place in a highly computer mediated environment. As mentioned by Heet al.(2016), the information over social media platforms is further structured by topic whichmakes the searching for information way easier. The development of the social media couldbe spanned from 1990s to 2004 by naming a few important sites which have developedduring this period such as – Black Planet, Asian Avenue , facebook, YouTube, Cyword etc.
Business Research Methodology - Assignment_3

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