[SOLVED] Consumer Behavior and Social Media

The provided document is a solved assignment on consumer behavior and social media. It includes three research objectives: (RO1) Conceptual understanding about the social media and consumer buying behavior in context of EE mobile, UK; (RO2) Impact of social media on consumer buying behavior in the context of EE mobile, UK; and (RO3) Social media strategy to influence the consumer buying behavior in the context of EE mobile, UK. The assignment also includes a questionnaire with demographic factors and questions related to social media usage and its impact on consumer behavior.

Running head: Business Research Methods
B U S I N E S S R E S E A R C H M E T H O D S

DISSERTATION 2
TABLE OF CONTENT
Introduction.................................................................................................................... 3
Research background..................................................................................................... 3
Research aim and objectives............................................................................................ 3
Research questions........................................................................................................ 4
Organizational structure of study...................................................................................... 4
Research methodology...................................................................................................... 6
Literature review............................................................................................................. 9
Data analysis................................................................................................................ 13
Demographic Factors analysis........................................................................................ 13
Questions related to research objectives............................................................................15
Findings and discussion................................................................................................... 23
Conclusion................................................................................................................... 25
References................................................................................................................... 27
Appendix..................................................................................................................... 32
Table of chart:

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INTRODUCTION
RESEARCH BACKGROUND
In the existing business phenomenon, it is essential for an organization to enhance the awareness
about the consumer buying behaviourso as to achieve higher competitive advantages. The social
media is essential for EE mobile as it could directly influence the consumer behaviour.
Therefore, it could be stated that this company should significantly assess the use of social media
to increase its organizational productivity in targeted duration. In addition, social media is
beneficial for gaining the demand for products and services and create the positive perception
amid customers about the brand (Dessart, et. al., 2015). The social media is essential for creating
the robust association with consumers, which could influence the financial performance of a
company. In the current era, different companies use social media in their marketing strategy to
meet their objectives within particular cost and time. Although, several investigations have been
done on social media and consumer buying behaviour but, there is inadequate data in these
research such as lack of information related to the impact of social media on consumer buying
behaviour (Solomon, et. al., 2014). This research is related to marketing subject to analyze the
impact of social media on consumer buying behaviour in the context of EE mobile, UK.
RESEARCH AIM AND OBJECTIVES
The main aim of this dissertation is to analyze the impact of social media on consumer buying
behaviour: in context of EE mobile, UK.
Objectives of the research
Following are the objectives of this research:
RO1: To explore the conceptual understanding about the social media and consumer buying
behaviour

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RO2: To address the impact of social media on consumer buying behaviour: In context of EE
mobile, UK
RO3: To recommend the social media strategy to influence the consumer buying behaviour: In
the context of EE mobile, UK
RESEARCH QUESTIONS
The given below research question is responded through literature review to complete the
research aim and objectives:
 What is conceptual understanding about the social media and consumer buying
behaviour?
 What the impact of social media on consumer buying behaviour: In the context of EE
mobile, UK?
 Which social media strategy could influence the consumer buying behaviour: In the
context of EE mobile, UK?
Project scope
This project is beneficial for the mobile company to develop the conceptual understanding about
the social media and consumer buying behaviour. It is also beneficial for researchers and readers
to gain the knowledge about the impact of social media on consumer buying behaviour in the
context of EE mobile, UK (Armstrong, et. al., 2015). It is also significant for consumers to
understand the social media strategy that could influence the consumer buying behaviour in the
context of EE mobile, UK.
ORGANIZATIONAL STRUCTURE OF STUDY
Dissertation structure is beneficial for completing the research in a systematic manner. The given
below structure is used to complete this research in a mechanical way.

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Introduction
It is initial research chapter in which researcher discusses research background, aim and
objective of research and question regarding research. This part is implemented to create a
comprehensible base and precise knowledge regarding investigation issue (Farah and Ramadan,
2017). This initial chapter also provides deep comprehension about the scope of the project.
Therefore, this part of research is prominent for an investigator to evaluate the feasible direction
of investigation and assess the research issue in a significant manner (Kumar, et. al., 2016).
Research Methodology
It is second chapter of the dissertation, which evaluated distinct methodology, techniques, and
strategies to attain the investigation in an ethical and organized way. At the same time, several
elements have been included to complete the research. These elements are research design,
strategy, sampling, approaches and philosophies and data pooling techniques (Ioanăs and Stoica,
2014). In this chapter, the chosen methodology is justified by an investigator to ensure the
appropriateness of research outcome.
Literature Review
It is third chapter of the investigation, which provides the literature review to address the
research problem. This chapter contains different concepts and theories to meet the aim and
objectives of investigation (Bigne, et. al., 2018). By using this part of the dissertation, an
investigator could be competent to evaluate the existing phenomenon regarding research
concern. For this chapter, a large number of secondary sources have been used to gather the
information about research issue (Godey, et. al., 2016). These sources are journals, textbook,
academic publication, online websites, and articles.
Data Analysis

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This is fourth chapter of research, which analyses the pooled information via different tables and
charts. It provides a significant way for an investigator to classify the pooled data and analyze it
in reference to each objective (Ashley and Tuten, 2015). This part of dissertation also helps an
investigator to evaluate the facts and figures in a rational manner by implementing feasible data
analysis tool (Hudson, et. al., 2016). By going through this chapter, an investigator could be
competent to pool the facts and figures in a systematic way and obtain a feasible outcome.
Discussion
It is the fifth chapter of the investigation, where researcher discusses the analyzed data and
supports it with literature review. This discussion is based on each objective. This part is
effective to address the research issue in an effective and efficient manner (Swani, et. al., 2017).
Conclusion
This is the last chapter where the investigator is competent to conclude the whole research study
according to data analysis. It is also beneficial to construct the relationship between research
objectives and findings and arrive at the valid conclusion about the research concern (Hajli,
2014).
RESEARCH METHODOLOGY
Introduction
This research chapter is supportive to choose the feasible tool for completing the research aim
and objectives. This part of dissertation considers different factor such as research approaches,
philosophies, strategies, design, and data gathering technique. It aids to obtain the feasible data
regarding research concern (Lamberton and Stephen, 2016).
Research Philosophy

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For completing this dissertation, an investigator has implemented interpretivism research
philosophy due to the subjective base of research. This philosophy contains the truth ideas and
belief of people as it is effective to obtain the valid and reliable result. This research philosophy
is beneficial to capture the theoretical knowledge with regards to research as it helps to attain the
aim and objectives of research (Stephen, 2016).
Research Approach
Under this dissertation, an investigator has used the inductive approach with regards to pool the
facts and figures about the concern of research. This research concern is based on subjective
nature as the inductive approach is chosen by a researcher to complete the research. This
approach is also appropriate due to its relevancy with the interpretivism philosophy (Kim and
Johnson, 2016).
Research Strategy
The research strategy is supportive to attain the research aim and objectives in particular time
with cost. An investigator has executed survey through questionnaire and literature review to
accomplish the aim and objectives of the research. In this way, survey through questionnaire is
beneficial to pool the facts and figures with respondents about the impact of social media on the
consumer buying behaviour (Keinänen and Kuivalainen, 2015). Literature review strategy is
used to increase the reliability of primary data. For the literature review, an investigator uses
different sources such as online and offline source, books, academic publication, and journal
article to develop the knowledge about the impact of social media on consumer buying behaviour
(Hur, et. al., 2017). These sources are beneficial to enhance the reliability and validity of
research outcome.
Research design

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An investigator has used both research techniques like qualitative and quantitative research
design. In such way, the quantitative research design is implemented by an investigator to collect
the numeric data. It is analyzed through statistical technique. Further, the qualitative research
design is used by an investigator to gather the non-numeric information regarding the impact of
social media on consumer buying behaviour (Xiang, et. al., 2016).
Data Collection Method
Data gathering technique could be supportive to gather the information regarding research
concern. There are two kinds of data gathering techniques named primary and secondary data.
The primary data is gathered by investigator to pool the first-handed and fresh information by
observation, experiment and survey through questionnaire (Nuttavuthisit and Thøgersen, 2017).
In opposed to this, secondary data could be gathered from journal articles, textbooks,
government publication and online websites. For this research, both data gathering method has
used to find the reliable result (Erkan and Evans, 2016). In this way, primary data is pooled by
survey through questionnaire while secondary data is collected by literature review to obtain the
accurate result.
Sampling Procedure
For this research, an investigator has implemented probability sampling technique to pool the
facts and figures without any partialities. Under this technique, simple random sampling is used
to choose the responses on a random basis. This technique offers equal chances to targeted
participants to respond in the survey through a questionnaire (Hudson, et. al., 2015). Moreover,
50 customers of EE mobile from the different geographical location of UK is chosen to pool the
depth information regarding research question.
Ethical consideration

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Under this research, ethical consideration is associated with techniques and strategies that should
be implemented by an investigator to decline the probability of ethical issue. Furthermore,
secondary data will be captured from the high amount of sources such as books, journal article,
and online websites. It is used by an investigator in the form of in-text and references (Verhoef,
et. al., 2015). These sources are cited carefully by avoiding the plagiarism concern. This research
is written in the specific word of investigation with giving appropriate in-text in each paragraph.
The researcher has also maintained the privacy and secrecy of the respondent’s information
(Nadeem, et. al., 2015). Consequently, it could be significant to eliminate the ethical issue from
the investigation.
Research limitation
There is some research limitation, which could be confronted by an investigator when
completing the investigation. These limitations are cost, resources and time in pooling the data.
Furthermore, an investigator has dealt with another issue when reviewing the articles like
researcher has to emphasize on valid and reliable articles (Nisar and Whitehead, 2016). These
limitations could have an impact on the reliability and validity of investigation outcome.
Reliability and validity of data
Validity is referred as the extent by which distinct concepts are feasibly analyzed in the
qualitative investigation. For instance, an investigator is used genuine secondary facts and
figures to assess the impact of social media on consumer buying behaviour. The secondary
approach is reliability that is used to evaluate the quality in the qualitative investigation. An
investigator is used identical research instrument such as reliable journal article because of
qualitative nature of investigation (Zhang and Benyoucef, 2016).
LITERATURE REVIEW

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Conceptual understanding of the social media and consumer buying behaviour: in context
of EE mobile, UK
According to Balakrishnan et al. (2014), the social network is a computer-based technique that
makes a link between offer and receivers to convey their message. It enables consumers to share
their ideas and opinion to their friends and family on the social media. Through social media,
the organization is capable to share their important information about any specific matter on the
front of a higher amount of consumers. Moreover, social media facilitates the company to
favourably converse with consumers and also assist to convey data and thoughts about their
products and services.
In support of this, Bai et al. (2015) stated that consumer buying behaviour is the outcome of
preference, decisions, attitude, and desires that are built by consumers in the marketplace before
purchasing any products and services. In addition, there are many factors that could affect the
behaviour of customers. These components are culture, psychology, anthropology, and
sociology. In this way, psychology factor could highly affect the consumer purchasing decision.
Moreover, a different procedure is used by the company in the purchasing process like problem
detection, discover data, evaluate information, and buying post purchasing services (Zhang, and
Mao, 2016). These steps aid EE mobile to attract the purchasing decision of consumers about
their goods and services with least cost and time.
Tuten and Solomon (2017) evaluated that there are certain kinds of purchasing behaviour, which
are considered by an organization like complex, habitual, dissonance, reducing, and variety
seeking. It is also explained that complicated buyer behaviour decision shows the higher
involvement of customers with any specific brands. Customers use social media with different
reason such as update about the trends, as a technique for shopping, socialize and make a new

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contact, and review about products and company (Oh, et. al., 2017). This author was also stated
that the there are a large number of customers in the UK who gives their preference to socialize
and make a new contact.
Impact of social media on consumer buying behavior: in the context of EE mobile, UK
Xie and Lee (2015) explained that social media positively influence the buyer buying behaviour.
The social media aids company to create the simulated home for their business on social media
web. It is also stated that different opportunities can be grabbed by an organization to enhance
the consumer visibility towards brand. Social media also permit the organization and consumers
to share their ideas and beliefs with each other (Ngai, et. al., 2015). Through this, freedom
demonstrates that a consumer could share their belief and view, and opinion towards any product
and services on the specified web as it would be effective for the company to understand needs
of consumers.
In contrast to this, Goldsmith (2016) stated that from the social media, the organization could
collect the positive and negative opinion of the consumer towards their products and services. In
addition, it is also found that negative response of consumers towards products and services of
organization could decline the performance of the organization. Hence, organizations delete
negative response of the consumers towards consumers. It would support to control business
process of organization (Ottman, 2017). The social network support to frame available
information to share on the particular place as it could also be negative because the negative
commentator could simply get their negative response to others.
According to Jin and Phua (2014), social media is effective to develop the loyalty among
consumers as it facilitates the organization to directly convey with their potential consumers.
Consequently, the brand representative could support organization to make loyalty among them.

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It is also found that when the consumer has any complaints and manager understand the problem
of the consumer as it would be imperative to decline customer’s anger. Moreover, social media
allow the organization to give their positive response among different customers towards the
negative feedback. Word of mouth technique is imperative for the researcher to accomplish the
revenue of the company. In addition, it is also addressed that advertising is the best way for
attracting a large number of consumers to buy their product and services. The word of mouth
technique covers a huge amount of consumers in the least time by sending a single message to
their specified consumers. By implementing social media the organization could be capable to
interact with a large number of consumers at one click of a button (Cheung, et. al., 2014). It is
also imperative to spread the awareness towards specified product and services. The negative
information is simply spread by consumers as it would negatively influence the goodwill of
organization.
In support to this, Habibi et al. (2016) stated that social media helps to disseminate the higher
amount of information regarding the products and services of the organization. The organization
could use many sources of social media to share their information about their specified products
and services. It could support to influence the buying behaviour of consumers. The higher range
of products and services supports the organization to change normal consumers into
investigators. It is also stated that consumer could use social media before purchasing the
products and services (Chen, et. al., 2016). Hence, it can be said that the positive response could
enhance possibilities of product sale while negative comment could decline the sale of products
and services.
Social media strategy to influence the consumer buying behaviour: In the context of EE
mobile, UK

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Hajli (2015) suggested that organization should offer real facts and figures to their specified
consumers on the social web as it would be supportive to attract the consumer buying behaviour.
Furthermore, an organization could influence the consumers by demonstrating best message
regarding brand on the social media. An organization should offer unique message as compared
to their competitors due to making a diverse image in the marketplace and obtain a reliable
outcome.
In opposed to this, Saboo et al. (2016) explained that an organization should also remember that
their message should be concise and specific due to attracting a large number of consumers. It
could be supportive to attract consumer’s buying behaviour. It is also recommended that
organization should keep in touch with their potential consumers to influence their buying
behaviour. It would be supportive for getting higher success.
In favour of this, Cantallops and Salvi (2014) opined that organization should concentrate on
making higher consumer loyalty for the brand by considering different social media as it could
support to enhance the sale of products and services in least time and cost (Fan and Gordon,
2014). Through this strategy, EE mobile could promote their products and services and campaign
on the social sites like Twitters, Snapchat, YouTube, Instagram, and Facebook.
DATA ANALYSIS
DEMOGRAPHIC FACTORS ANALYSIS
The survey through questionnaire is done on a high amount of customers to understand their
responses with regards to analyzing the impact of social media on consumer buying behaviour:
in context of EE mobile, UK. Their responses are depicted in given table:
CHART 1: GENDER

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With the purpose of this investigation, both male and female respondents are selected for
completing the survey. The given below chart demonstrates the number of responses in the
survey procedures:
As per the above chart, it is analyzed that 40.82% of participants were male whereas 59.18% of
participants were female participants. It shows that an investigator gives priority to female
participants for participating in the research.
CHART 2: AGE-GROUP
In this questionnaire, questions were asked with participants regarding their age-group. In this
way, the following responses were obtained:

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The above chart illustrates that there are a large number of participants i.e. 58%, who come
under 23-44 years. In contrast to this, only 14% of participants come under the 45-66 years. It
shows that people have high knowledge and skills about the research concern as compared to
other age-group of the customer.
QUESTIONS RELATED TO RESEARCH OBJECTIVES
RO1: Conceptual understanding about the social media and consumer buying behaviour:
in context of EE mobile, UK
These questions were associated with the first objective where an investigator was asking to the
customers to give their belief about conceptual understanding about the social media and
consumer buying behaviour: in context of EE mobile, UK. In this way, different questions were
asked to the participants, which are discussed as given below:
CHART 3: TYPE OF SOCIAL MEDIA

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Under this question, an investigator said to participants to give their responses regarding their
preference of social media. In this way, the given responses were obtained:
As per the above table and chart, it could be stated that there are 84% of participants who prefer
social media whereas only 16% of participants do not use any type of social media. It shows that
uses of social media are increased in the UK.
CHART 4: FACTOR AFFECTING PURCHASING BEHAVIOUR
Under this questionnaire, an investigator asked with the participants to give their responses about
the factor that may affect the purchasing behaviour of people. In this way, the following
responses were obtained:

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The above chart depicts that 34% of participants believe that culture factor may affect the
purchasing behaviour of people. In opposed to this, there are only 10% of customers who
believed that anthropology factor may influence the purchasing behaviour of people.
CHART 5: CAUSES OF USING SOCIAL MEDIA
In this questionnaire, the questionnaire asked with participants with regards to causes of using
social media. The following responses were collected from the customers regarding this concern:

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The above chart exhibits that there are about 38% of participants who believed that they use
social media due to socialize and make a new contact. On the other hand, there are 16% of
participants, who seeks that social media is used to review about the product and company.
RO2: Impact of social media on consumer buying behaviour: In the context of EE mobile,
UK
The following question was associated with second objectives which show the impact of social
media on consumer buying behaviour: In the context of EE mobile, UK.
CHART 6: SOCIAL MEDIA WEBSITES
Under this questionnaire, the question was associated with giving an opinion on the statement
‘social media websites facilitates the customer to make free communication’. In this way, the
following responses were obtained regarding this research question.

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The above chart demonstrates that there are about 46% of participants who were agreed with
given statement that social media allow customers to make free communication. In contrast to
this, there are only 6% of respondents who were disagreed with the given statement that social
media websites enable the customers to make free communication.
CHART 7: SOCIAL NETWORKING
Under this questionnaire, an investigator said to participants to share their belief about the social
networking enables the customer to disseminate the large quantity of information with regards to
company and products. The following responses were collected regarding this research concern:

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As per the above chart and table, it could be demonstrated that there are 40% of participants who
were agreed with the given statement that social networking provides an opportunity to the
corporation to disseminate the large quantity of information with respect to products and
company. In opposed to this, there are 20% of participants who neither agree nor disagree with
the given statement.
RO3: Social media strategy to influence the consumer buying behaviour: In the context of
EE mobile, UK
The below question was associated with the last objective, where the question was asked about
the social media strategy to influence the consumer buying behaviour: In the context of EE
mobile, UK. There is certain question were asked with the participants about this objective. It is
discussed as below:
CHART 8: GENUINE DATA AND CLEAR FACTS ON SOCIAL MEDIA

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Under this questionnaire, the question was asked to participants about their belief on the
statement that ‘company should facilitate the genuine information and clear facts and figures
with regards to products and services on the social media. With this regards, the following
responses were obtained:
The above chart shows that there are about 40% of respondents who agreed with the statement
that company should facilitate the genuine information and clear facts and figures with regards to
products and services on social media. In opposed to this, there are only 6% of participants who
do not agree with the given statement.
CHART 9: CONSUMER LOYALTY THROUGH SOCIAL MEDIA CHANNELS
Under this questionnaire, the questions were associated with giving belief on given statement
‘company should focus on building the consumer loyalty with regards to the brand through
distinct social media channels’. With this respect, the following answers were gathered:

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The above chart and table depict that there are about 44% of participants, who were agreed with
the given statement that ‘company should focus on building the consumer loyalty with regards to
the brand through distinct social media channels’. Apart from this, there are about 10% of
participants, who were not agreed with the given statement.
CHART 10: MESSAGE SHOULD TAKE MINIMUM TIME
Under this questionnaire, an investigator asked with the participants about that company should
keep in the mind that the message should take minimum time. With this regards, the following
number of responses were collected from customers:

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As per the above chart, it is analyzed that there are 80% of customers, who believed that
company should keep in mind that the message should take minimum time. In opposed to this,
there are about 20% of customers, who did not believe that company should remember that the
message will take minimum time.
FINDINGS AND DISCUSSION
RO1: Conceptual understanding about the social media and consumer buying behaviour:
in context of EE mobile, UK
As per the assessment of data, it is evaluated that there are a high amount of participants who use
social media. It is also found out that culture factor affects the purchasing behaviour of people.
This finding is favoured by the view of Bai et al. (2015), as they evaluated that certain factors
could affect the behaviour of consumer buying such as sociology, anthropology, psychology, and
culture. In this way, psychology factor could highly affect the consumer purchasing decision. In
addition, the certain procedure has been followed by customers to make a purchasing decision.
These procedures help with the identification, help to discover and evaluate data regarding

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purchasing and post purchasing services. These procedures could aid the EE mobile for
influencing the buying behaviour of customers with regards to products and services in minimum
time as well as cost.
From the assessment, it is also analyzed that there are a high amount of customers, who believed
that they use social media to socialize and make a new contact. These findings are supported by
the view of Tuten and Solomon (2017), as they evaluated that there are different causes of using
social media for customers named update about the trends, as a technique for shopping, socialize
and make a new contact, and review about products and company. This author was also stated
that the there are a large number of customers in the UK who gives their preference to socialize
and make a new contact.
RO2: Impact of social media on consumer buying behaviour: In the context of EE mobile,
UK
As per the data analysis, it is evaluated that there are highnumber of customers, who believed
that social media websites allow customers to make free communication. This finding is
favoured by the view of Xie and Lee (2015), as they have discussed that social media websites
facilitate both customers and business to make free communication. With this regards, freedom
demonstrates that a person can now voice their belief with respect to product and company in a
semi-public setting by which high amount of an individual could see and read it.
It is also found that most of the participants were agreed that social networking facilitates
customers to disseminate the high amount of data regarding the company or products. This
finding is favoured by the view of Goldsmith (2016), as it was described that social networking
enables the customers to get the awareness about the data of company and product. This
information is not adequate to organizational efforts on their websites because there are different

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social media channels have been used by the organization for persuading the consumer
purchasing decision.
RO3: Social media strategy to influence the consumer buying behaviour: In the context of
EE mobile, UK
As per the analyzed data, it is evaluated that most of the participants believed that company
should provide the genuine data and clear facts and figures regarding product and services on
social media. This finding is supported by the view of Hajli (2015), as it was evaluated that
company should facilitate the valid and reliable information with respect to products and services
amid customers as it would be appropriate to persuade the consumer purchasing decision. This
finding is also favoured by the opinion of Saboo et al. (2016), as it was exhibited that an
organisation should emphasize to develop the loyalty amid customers with regards to their brand
via distinct social media modes as it could be effective to increase the sale in less time period
with minimum expenses.
It is also analyzed that most of the respondents believe that company should keep in mind that
the message should take minimum time. This finding is favoured by the view of Saboo et al.
(2016), as it was opined that company should remember that the message should take less time
and covers high quantity of customers as it could be effective to persuade the demand of
consumers and their purchasing decision.
CONCLUSION
RO1: Conceptual understanding about the social media and consumer buying behaviour:
in context of EE mobile, UK
As per the above interpretation, it can be concluded that there is a large number of customers,
who use social media. Furthermore, it is summarised that there is some factor, which may

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influence the consumer purchasing behaviour like sociology, psychology factor, culture factor,
and Anthropology factor. It could be also concluded that there are different causes of social
media such as update about the trends, as a technique for shopping, socialize and make a new
contact, and review about products and company.
RO2: Impact of social media on consumer buying behaviour: In the context of EE mobile,
UK
From the above interpretation, it could be summarised that social media websites enable the
customers to have free interaction. It could be also concluded that social networking provides an
opportunity to spread the high amount of data regarding the company or products among a large
number of customers.
RO3: Social media strategy to influence the consumer buying behaviour: In the context of
EE mobile, UK
As per the above description, it could be concluded that company should provide the genuine
data and clear facts and figures with respect to product and services on social media. It could be
summarised that company should focus on developing the loyalty among customers with regards
to the brand through different social media channels. It is also evaluated that company should
remember that the message should take minimum period as it would be beneficial to attract the
purchasing decision of customers in less time.

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APPENDIX
Exhibit 1: Research Questionnaire
Demographic factors
Please specify your gender:
Male
Female
Please tick your age-group:
Under 22
23-44
45-66
66 and above
How long have you been exercising social media channels?
Less than 5 months
6 months- 11 month
12 month – 3 year
More than 3 year
RO1: Conceptual understanding about the social media and consumer buying behavior: in
context of EE mobile, UK
Do you prefer any type of social media?
Yes
No
Which factor may affect the purchasing behavior of people?
Psychology factor

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Sociology factor
Culture factor
Anthropology factor
Why do you exercise social media?
Update about the trends
As a technique for shopping
Socialize and make a new contact
Review about products and company
RO2: Impact of social media on consumer buying behavior: In the context of EE mobile,
UK
In your opinion, Social media websites allow customers to make free communication?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
Do you agree that social networking facilitates to disseminate the high amount of data
regarding the company or products?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree

DISSERTATION 34
RO3: Social media strategy to influence the consumer buying behavior: In the context of
EE mobile, UK
Do you agree that company should provide the genuine data and clear facts and figures
regarding product and services on social media?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
Do you believe that company should focus on building the consumer loyalty regarding the
brand through different social media channels?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
Do you agree that company should keep in mind that the message should take minimum
time?
a) Yes
b) No
(Sources: Online survey).