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Understanding Meaning of Social Media Marketing

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Added on  2021-02-19

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ABSTRACT 2 TITLE 1 CHAPTER 1: INTRODUCTION1 Overview of study 1 Rationale of study 2 Objectives of study 2 Questions of study 2 CHAPTER 2: LITERATURE REVIEW 2 Factors that influence social media marketing in increasing accessibility in business 4 CHAPTER 3: RESEARCH METHODOLOGY11 Introduction 11 Research Philosophies 11 Research Strategy12 Research Method and approaches 12 Sampling Procedures 12 Data collection techniques13 Data Analysis method13 Reliability 13 Ethical factors 14 Research Limitation 14 REFERENCES 15 TITLE “To

Understanding Meaning of Social Media Marketing

   Added on 2021-02-19

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DISSERTATION
Understanding Meaning of Social Media Marketing_1
ABSTRACT Social media marketing is most essential tool for an organisation. With the helpof this tool, an organisation easily promote its products and services in marketplace.Main purpose behind doing this investigation is to develop basic knowingness about themeaning of social media marketing, especially Instagram. This research will also helpan investigator in identification of different types of consumer buying behaviour models.Therefore, it is most essential topic which will support a researcher to complete eachactivities or tasks of study within given time duration. Asos is chosen retailer for thisdissertation. In order to do this research, different number of activities have beencompleted such as literature review, research methodology, data collection and dataanalysis etc. Along with this, literature review have been completed via different opinionof authors. Research methodology is also completed with the support of differentmethods as well as approaches such as primary and secondary research, qualitativeresearch, probabilistic sampling etc. Apart from this, data analysis and interpretationhave been finished with the use of thematic analysis. In this technique, certain numberof themes have been created which will supported an investigator to complete fulldissertation in given time period. Conclusion and recommendation is also activity whichwill assist an investigator to accomplish each objectives of investigation in systematicmanner.
Understanding Meaning of Social Media Marketing_2
Table of ContentsABSTRACT ....................................................................................................................................2TITLE..............................................................................................................................................1CHAPTER 1: INTRODUCTION ...................................................................................................1Overview of study.................................................................................................................1Rationale of study...................................................................................................................1Aim of study..........................................................................................................................2Objectives of study ................................................................................................................2Questions of study..................................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................2Factors that influence customer buying behaviour.................................................................3Role of social media marketing in increasing accessibility in business.................................4CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................11Introduction..........................................................................................................................11Research Philosophies..........................................................................................................11Research Strategy.................................................................................................................12Research Method and approaches........................................................................................12Sampling Procedures............................................................................................................12Data collection techniques....................................................................................................13Data Analysis method...........................................................................................................13Reliability.............................................................................................................................13Ethical factors.......................................................................................................................14Research Limitation..............................................................................................................14REFERENCES..............................................................................................................................15
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TITLE“To identify the influence of social media marketing platform such as Instagramon consumer buying behaviour. A case study on Asos.CHAPTER 1: INTRODUCTION Overview of studySocial media marketing introduces as an optimum use of websites and differentnumber of social media platforms to advertise a product or service in market. It is apowerful way for an organisation to reach customers and prospects easily. There aredifferent social media platform such as Facebook, Twitter, Instagram, and Pinterest. Allthese are important for an organisation to promote their products or services and attractlarge number of customers easily (Bai, Yao and Dou, 2015). Consumer buyingbehaviour introduces as a sum total of a consumer's preference, decisions, intentionsand attitudes about the consumer's behaviour in the market when buying a product orservice. Therefore, in order to enhance consumer's buying behaviour, Instagram is oneof the best platform of social media marketing. As it will help an organisation to attractlarger number of customers and increase their profitability within wasting any time. Forthis study, Instagram is an useful medium of social network which is used by companyto influence customers to buy more products. For this dissertation, Asos is a givenBritish online cosmetic and fashion retailer. It was founded in 2000 by Nick Beightob,Adam Crozier, Anders Holch Povlsem and headquartered in London, England, UnitedKingdom. Rationale of studyMain reason behind doing this investigation is to determine the significance ofsocial media marketing, especially Instagram on buying behaviour of consumer withinAmazon. This research is most essential and effective for researcher in personal as wellas academic way. Along with this, with the help of this study, an investigator is able toenhance their literature review skills and data collection skill (Dagher and Itani, 2014). These skills will also support them to complete each activities of study insystematic manner. This study will also assist a researcher to identify affects ofInstagram on profitability of company. Thus, it is essential for a researcher to identify1
Understanding Meaning of Social Media Marketing_4

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