Importance of Value in Business Research

Business Research
Methods

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Nature of reality and role of value in research as how they should be conducted.................3
Appropriate research philosophies.........................................................................................6
Data collection........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Research refers a process of systematic inquiry in which researcher gathers information
related to the main topic. This information helps them out in better decisions and accomplishing
pre determined goals (Delen. and Zolbanin, 2018). Research methods play an important role as it
allows researcher in gathering information and then analyse them for taking better decision. This
present study of business research is going to show importance of value in research as how it
helps researcher in making their study successful and effective. It will also show all stages by
which scholar can create value in research and can make stakeholders sure that researcher has
advance knowledge. It improves their image and effectiveness. Some stages which this study
will show related to creating value include: selecting topic, conducting research, identifying
scope, data collection etc. Lastly, it will discuss research philosophies and all paradigms such as
epistemology, ontology, axiology and others. All these paradigms help researcher in analysing
all information which they gather as what people think, why they think so and others. Different
paradigms increase value of research by making a relation between the subject and the object.
MAIN BODY
Nature of reality and role of value in research as how they should be conducted
Conducting research is not an easy task as researcher has to follow several steps for
accomplishing goals. One of the main functions of success of research is adding value in
research. There are several elements in research methodologies which researcher has to follow
for making their project successful. Some important elements of RM include: research
philosophy, research approaches, data collection and data analysis (Verbeke and Ciravegna,
2018).
Research can be defined as a process which is being followed by researcher for gathering
detailed information related to the topic. One of the main reasons of conducting business
research is to take better decision which can help company in accomplishing their pre determined
goals and business development. There is requirement for businessman to take better decision by
getting all information of each department like: marketing, finance, HR, sales and others. Other
main reason of getting all information related to all departments is to make changes for
improvement and it is also believed that these departments are mainly responsible for satisfying

needs of customers. So, by getting information business man can take decision and can also
make changes accordingly and it can only be possible by business research.
Role of value in research: Research plays an important role as it allows researcher to interact
with their target market in a better way and make them able to provide information for taking
better decision. It can only be possible when research is valuable and make target market feel
valued. Values improve image of the company and make them able to being in the competition
by creating future which they want to experience. For adding value in research, researcher
requires following all function in an ethical manner as it can help them in reducing negative
effects of changing business environmental factors. All values like honesty, integrity, and
fairness help customers in knowing that researcher organization advances knowledge (Trieu,
2017). One of the main reasons of performing function in an ethical manner and adding value is
to take advantages of all opportunities like competitive advantages, staff retention rate, improve
performance and others. For creating value also, researcher has to follow some steps in a
systematic manner.
Ways of conducting valued research
Value of research may be added when it is being conducted in an ethical manner. Values
are interrelated with ethics each other as when researcher completes all functions in an ethical
and right manner then it adds value in research. Scholar can conduct research in an ethical
manner only when he has knowledge about difference between the right and the wrong. For
adding value in research, scholar requires satisfying all needs of participants and makes them
feel valued and for them they need to treat with all, participate in a fair manner (Poff, 2020). To
not pressurize them for participating in research etc. So, it is one of the main factors which need
to be considered by researcher for making their study successful. It can boost their confidence for
conducting research in the future in an effective manner.
Other main factor along with ethics which can allow researcher in conducting valued
research is scope identification. It is also important for researcher to identify scope of selected
topic as to which extent it can help companies and researcher. They also need to identify as
whether selected topic is beneficial at academic level or have benefits at commercial level also. It
increases interest of researcher and boost confidence for gathering information and performing
further steps which can help them out in adding value and making research successful. After
identifying scope and viewing as to which extent this topic or study can help researcher, they