What Is Business Research? (With Methods and Examples)

Running head: BUSINESS RESEARCH METHODS
Business Research Methods
Name of the Student
Name of the University
Author Note

BUSINESS RESEARCH METHODS2
Introduction
This research report provides a detailed explanation about the questionnaire
developed regarding how the factors like service-cape, empathy, authenticity perception as
well as dining experience influence the future behavioural intentions to revisit in boutique
restaurant in Melbourne Australia. There have been many arguments in relation to how
customers’ behaviour can be influenced by dining experience of restaurant. It is often said by
the scholars that individual perception of authenticity can significantly drives customer’s
involvement in the restaurant. However, the fact provides an unclear insight about how such
factors can significantly affect consumers’ behaviour in the context of boutique restaurant.
This gap can be explored by performing a survey among the customers to know how and
what they feel when it comes to revisiting a boutique restaurant. This questionnaire survey
also clarifies to what extent and how empathy, authenticity of perception and dining
experience influences customers’ behaviour.
In order to develop the questionnaire, a specific set of research techniques have been
applied. The questionnaire presented in the following includes both close-ended and open
ended questions. Following and applying the research techniques like survey design and
sampling is significantly necessary. Artino et al. (2014) mentioned that most crucial part of
survey process is usually the creation of questions that effective measure the opinion,
experiences and behaviour of the public. This means that appropriate random sampling as
well as high rate of response may go wasted if the information gathered is developed on
shaky foundation of biased questions.
Respondent selection/ sampling method
Sampling is one of the most appropriate methods of selecting respondents for the
survey. This means sampling method actually helps to filter the respondents. A vague

BUSINESS RESEARCH METHODS3
selection often leads to biased results, thereby, it is highly important to select respondents
who have knowledge about the context being examined through the survey. As mentioned by
De Vaus, and de Vaus (2013), there are two different types of sampling method such as the
probability sampling method and non-probability sampling method. In probability
sampling method, all individuals in the sample can take part in the data collection, while non-
probability sampling method does not allow all members to take part in the data collection
procedure. However, respondents’ biasness is a critical issue in survey as the survey result
can be biased.
Therefore, in order to learn how the factors like service-cape, empathy, authenticity
perception as well as dining experience influence the future behavioural intentions to revisit
in boutique restaurant, random probability sampling method has been selected. Random
sampling method allows the administrators to select respondents in a random order to avoid
the biasness in the selection. On the contrary, non-probability sampling method has not been
chosen for selecting the respondents in the study because selection under the non-probability
sampling method goes through the steps of researchers’ own skills and experience, which
sometimes turns out to be biased. The respondents whom the administrators think eligible for
the survey may not be appropriately eligible for data collection. To avoid this misconception
and doubt, respondents are chosen in a random order. Sampling size for performing the
survey is 50, which means 50 respondents have been selected who prefer boutique
restaurants.
Questionnaire development
It has been identified that questionnaire design is a multistage technique is always a
multi-stage technique which requires attention to several details at once. As put forward by
Moser and Kalton (2017), designing the questionnaire can be complicated as survey