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Factors Affecting Behavioral Intention of Consumers in Boutique Restaurants

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Added on  2022-11-14

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This research aims to understand the factors affecting the future behavioral intention of consumers in boutique restaurants. The questionnaire includes questions on demographics, physical atmosphere, servicescape, dining experience, and authenticity perception. The report discusses the structure of the questionnaire and the steps involved in its development.

Factors Affecting Behavioral Intention of Consumers in Boutique Restaurants

   Added on 2022-11-14

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BUSINESS RESEARCH METHOD
1
Factors Affecting Behavioral Intention of Consumers in Boutique Restaurants_1
Table of Contents
Introduction................................................................................................................................3
Questionnaire.............................................................................................................................3
Report.........................................................................................................................................8
Introduction................................................................................................................................8
Discussion..................................................................................................................................8
Structure of the questionnaire.................................................................................................8
Steps involved in developing questionnaire...........................................................................9
Conclusion................................................................................................................................10
2
Factors Affecting Behavioral Intention of Consumers in Boutique Restaurants_2
Introduction
Purpose of this research of The Restaurant and Catering Association of Australia is to
develop clear understanding of factors such as, empathy, servicescape, dining experience and
authenticity perception that affect future behavioral intention of consumers.
Questionnaire
1. What is your age?
18-25 years 26-35 years 36-45 years Above 50 years
2. What is your gender?
Male
Female
3. What is your monthly income?
Below 2500 AUD
3000-5000 AUD
6000-8000 AUD
Above 10000 AUD
4. Are you a customer of boutique restaurant?
Yes
3
Factors Affecting Behavioral Intention of Consumers in Boutique Restaurants_3

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