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Business Research Methods PDF

   

Added on  2020-10-04

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BUSINESS RESEARCHMETHODS

Table of ContentsTITLE: To analyse the application of digital technology in business and its relationship withconsumer buying behaviour ............................................................................................................1TASK 1 RESEARCH OBJECTIVES, RESEARCH QUESTIONS AND COMPREHENSIVELITERATURE REVIEW................................................................................................................1CHAPTER 1....................................................................................................................................1Background ............................................................................................................................1Rationale.................................................................................................................................1Research aim..........................................................................................................................1Research objectives................................................................................................................1Research questions.................................................................................................................1Scope of the study..................................................................................................................2Research limitation.................................................................................................................2Significance of the study........................................................................................................2CHAPTER 2....................................................................................................................................2Formulate and state the research objectives...........................................................................2Research questions.................................................................................................................3Seven ways to write research paper........................................................................................3TASK 2 RESEARCH METHODOLOGY OR DESIGN................................................................4CHAPTER 3....................................................................................................................................4Research methodology...........................................................................................................4Literature review....................................................................................................................4Key elements of the research design......................................................................................7Time line action plan..............................................................................................................7Procedures and findings.........................................................................................................8REFERENCES..............................................................................................................................10

TITLE: To analyse the application of digital technology in business and itsrelationship with consumer buying behaviour – a case study on Marriott. TASK 1 RESEARCH OBJECTIVES, RESEARCH QUESTIONS ANDCOMPREHENSIVE LITERATURE REVIEWCHAPTER 1Background Digital technology begun with the essential elements of the company that create highgrowth and productivity at workplace. It inevitably creates effect on the global, regional,national, etc. economies. With the help of implementing digital technology at workplace,enterprise has benefits to identify consumer buying behaviour (Sekaran and Bougie, 2016). RationaleIn respect to carry out the present research, main aim of the researcher is to identifyimpact on the digital marketing on consumer buying behaviour. This is because every personrequired high-quality products and services at less price. Hence, it is the crucial platform inwhich information will be collected regarding customers (Greener and Martelli, 2015). Research aimAim: “To analyse the application of digital technology in business and its relationship withconsumer buying behaviour – A Case Study On Marriott Hotel”. Research objectivesTo identify application of digital technology in consumer buying behaviour perspective. To assess the elements which create impact on consumer buying behaviours in Marriott.To determine effectiveness of interrelationship of digital technology and consumerbuying behaviours in hospitality sector. To recommend ways which enhance digital-marketing performance to increase positivebuying behaviour of customers. Research questionsWhat is concept of digital technology in consumer buying behaviour perspective?What are the elements which create impact on consumer buying behaviours in Marriott?1

What are the effectiveness of interrelationship of digital technology and consumer buyingbehaviours in hospitality sector?What are the recommendations for enhancing digital-marketing performance to increasepositive buying behaviour of customers?Scope of the studyThe term digital marketing is the effective element that is increasing traditional methodsof the marketing activities. In this regard, scope presenting as the digital media which works todetermine that there is fast medium of the communication that increasing effectiveness. Digitalmarketing boosting outcomes of Marriott to operate their activities. Hence, it is driven to themarketing and operate digital platform to make promotion of the goods and services. Further,digital media also helps in gaining mass attention which give new era (Bezzina and Saunders,2015). Research limitationResearch limitation consists of section in which situation will be described that there areseveral circumstances exists that could be create impact on the research data. Due to lack of timeand money, researcher faces issue to collect reliable data. Therefore, it creates impact on thewhole research program (De Massis and Kotlar, 2014). Significance of the studyIn respect to find the useful information regarding consumer buying behaviour, presentstudy has a good deal of significance. In this regard, social media play very important role thathelps to dissemination and networking tool (Greener and Martelli, 2015). Majority of researchervalued their process of research in which systematic way implemented that increasing customerattraction of UK in Marriott. CHAPTER 2Formulate and state the research objectivesIn respect to accomplish design aim and objectives, researcher uses following elements toconduct an effective research program:Research design: Research design demonstrates proper support and assessment of theproblem that is related with the study. Descriptive research design will be used in thepresent study.2

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