This project proposal aims to examine the role of internet on consumer behaviour in terms of fashion retail industry, with a study in Primark. It also analyzes the role of social media over consumer buying behaviour for Primark and the challenges faced by Primark in marketing their offerings using social media.

Study on how internet and social media affect consumer behavior in fashion retail, focusing on Primark's marketing challenges.

The Role of Internet on Consumer Behaviour - Project Proposal

Marketing

Data Science and Big Data

An Understating of the Impact of Social Media on PRIMARK

This research project focuses on the effect of social media marketing on the buying behavior of customers in the fashion industry, with a specific study conducted on Zara. The aim is to understand the significance of social media marketing, factors affecting customer buying behavior, and the impact of social media marketing on Zara's customers. The research methodology includes interpretivism research philosophy, inductive approach, and both quantitative and qualitative data collection methods. The findings will provide insights into the role of social media marketing in the fashion industry.

Professional Development

Languages and Culture

Effect of Social Media Marketing on Buying Behavior in the Fashion Industry

This research report explores the influence of social media marketing on consumer buying behaviour in the fashion industry, with a focus on Charles and Ron. It aims to understand the key concepts of consumer buying behaviour, the significance of social media marketing in the fashion industry, and the impact of social media marketing on consumer decision-making. The report also provides recommendations for overcoming challenges associated with social media marketing.

Design and Creativity

Statistics and Probability

Influence of Social Media Marketing on Consumer Buying Behaviour in Fashion Industry

This research report aims to identify the impact of internet marketing on buying behaviour of consumers within the UK fashion industry, with a study on Marks and Spencer. It examines the role of internet marketing, different types of internet marketing that help in changing the buying behaviour of consumers, and the challenges faced by Marks and Spencer while promoting products through internet marketing to customers.

Impact of Internet Marketing on Consumer Buying Behavior in UK Fashion Industry

This research study aims to analyze the impact of social media marketing on the buying behavior of Zara's customers in the UK fashion industry. It explores the factors influencing customer buying behavior, evaluates the effect of social media marketing on Zara's customers, and recommends effective strategies for positive customer persuasion. The study uses qualitative research methodology and thematic perception test technique for data analysis.

The Role of Internet on Consumer Behaviour - Project Proposal

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