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HI6008-Business Research on Media | social media

   

Added on  2020-03-07

18 Pages3951 Words39 Views
RUNNING HEAD: Business ResearchBusiness ResearchThe shift from print and traditional media to market a company’sproducts to social media has improved market penetration and ismore cost effective

Business Research1Table of ContentsIntroduction................................................................................................................................2Project objective.........................................................................................................................3Project scope..............................................................................................................................4Literature review........................................................................................................................5Conclusion................................................................................................................................12References................................................................................................................................13Appendix..................................................................................................................................15Quality and currency of articles and sources used in the research.......................................15Identification of gaps............................................................................................................161

Business Research2IntroductionSocial media has become an important part of the modern society which has taken over the marketing function of every industry. The invention of social media as a marketing tool has acted as a challenge for the print and traditional media. Social media has been preferred over print and traditional as it is a fast and cost effective medium for sharing information among the society. Information available on social media platforms is updated and can be accessed anytime and anywhere (Rajendran & Thesinghraja, 2014). Print and traditional media is a one-way mass communication channel which has limited the reaction of people towards the information transferred from print and traditional media. With the use of social media, people are allowed to react to the information provided through social media. With the development of technology, new measures have been developed which are used for the promotion and marketing of the products, reducing cost andenhancing the customer base (Salman, et. al., 2011). This report will help in developing a basic knowledge of the print and traditional media as well as social media for the promotion and marketing of the products or services offered by the business. This report will also discuss the comparison between print and traditional media and social media and advantages and disadvantages associated with both types of media. Figure 1: Print and traditional media Vs. Social media2

Business Research3Source: (Social Media, 2012)3

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