HI6008- Traditional Media Vs Social Media | Report

Running head: TRADITIONAL MEDIA VS. SOCIAL MEDIA
Traditional Media vs. Social Media
Name of the University:
Name of the Student:
Author Note:

TRADITIONAL MEDIA VS. SOCIAL MEDIA 1
Executive Summary:
The report describes about the comparison and transformation from traditional media to
social. Media Print and traditional media is a one-way mass communication channel which
has limited the reaction of people towards the information transferred from print and
traditional media. The public choice towards the social media is a topic of analysis and
research.

TRADITIONAL MEDIA VS. SOCIAL MEDIA 2
Table of Contents
Introduction:...............................................................................................................................4
Project Objective:.......................................................................................................................4
Project Scope:.............................................................................................................................5
Discussion and Literature Review:............................................................................................5
Research Questions/Hypothesis:..............................................................................................10
Primary Question:................................................................................................................10
Secondary Question:............................................................................................................10
Research Design and Methodology:........................................................................................10
Qualitative Research:...........................................................................................................10
Quantitative Research:.........................................................................................................11
Research Limitations:...............................................................................................................11
Time Schedule and Research Plan:..........................................................................................11
Conclusion:..............................................................................................................................12
References:...............................................................................................................................13
Appendix:.................................................................................................................................15
Quality and currency of articles and sources used in the research:......................................15
Identification of gaps:..........................................................................................................15

TRADITIONAL MEDIA VS. SOCIAL MEDIA 3
Introduction:
Now days, social media has become a major part of modern world that has taken over
the marketing function of every industry and management program. The prosperity of social
media as a marketing tool has acted as a challenge for the print and traditional media. Social
media has been preferred over print and traditional media as it has become a lightning fast
and cost effective medium for sharing data within the society.
With the help of social media, people are uploading their thought, reaction through
social media. With the innovation and development new technologies and features, we are
considering new measures of marketing, management, enhancing the customer base and
increasing feasibilities with the help of promotion.
The report is based on the written research proposal that is based on the literature
review and demonstrates their understanding of business research program. This report would
help to develop a basic knowledge of print and communicating as well as traditional media.
Here we would elaborately discuss the comparison between “Print and Traditional Media”
and “Modern Social Media” along with the advantages and disadvantages associated with
both types of media. The report also describes the shift from the first one to the second one in
order to improve market penetration and more cost effectiveness.
Project Objective:
The main objective of this report is to identify the goals that are needed to be achieved
with the execution of the business research project. It is a transition period when social high-
tech media are being widely used by business for promoting and marketing the products and
services. Fortunately, the promoting cost involvement in the activity of business has
exponentially reduced. The aim of this report is to analyze the shift broadly keeping the topic