To determine effective strategies for business expansion in target markets - A case study on TESCO

This research aims to determine effective strategies that can assist business organizations, using TESCO as a case study, to diversify and expand their tasks in target markets. The report includes a literature review on globalization, advantages of globalization, and strategies for entering new international markets. The research methodology involves a qualitative approach and the use of secondary sources. The findings will provide recommendations for TESCO to implement successful globalization strategies.

Business Research
Plan

Contents
INTRODUCTION......................................................................................................................4
LITERATURE REVIEW...........................................................................................................4
Research aim and objectives .....................................................................................................6
Research methodology ..............................................................................................................7
Sampling:...................................................................................................................................8
Accessibility ..............................................................................................................................9
Ethical issues..............................................................................................................................9
Significance..............................................................................................................................10
Deliverables:.............................................................................................................................10
Required Resources: ................................................................................................................11
Time plan:.................................................................................................................................11
Recommendation......................................................................................................................14
Conclusion................................................................................................................................15
Evaluation of Business research plan .....................................................................................16
REFERENCES..................................................................................................................................19

TITLE – “To determine effective strategies that can assist business organisation to diversify
& expand tasks in their target markets”. A case study on TESCO.
INTRODUCTION
Globalisation is a procedure that is adopted for objective of enhancing the process of
interaction among institutions and companies that are located across borders. It helps
business organisations to expand in other different markets. In present report there is
discussion of different concepts associated with globalisation by collecting information from
secondary sources that can help TESCO in formation of their future globalisation strategies
(Paus, 2020). There is development of aims and objectives that have to be achieved in course
of research further there is formation of research methodology that is used for analysing the
collected information that is related to the laid down aims and objectives. Further according
to the research there are some of the recommendation that have been developed to help
organisation in achievement of their objectives by effective implementation of globalisation
strategies.
LITERATURE REVIEW
Globalization Concept
As per views of vim tyar, (2017) Globalisation is a concept that is based on different
types of business entities that can expand across various functions across world.
Globalisation is defined as establishment of connection in different parts of world so that
there can be business expansion across different countries to avail the opportunity available
in such international markets. It is a method where organisations are operating in
international markets in order to expand their market share & future profitability percentage.
With globalisation sales margin can also be increased. According to present market
environment it is identified that globalisation is a tool that can help in performing of
functions at international level. It will lead to large organisations like TESCO to grow and
achieve success from these new markets. With adoption of this technique management of
TESCO can successfully operate their functions in a new market for purpose of increasing
their present profitability level. Various authors have their own views relate to use of
globalisation as a effective business strategy that can assist organisation in expansion of their
business. With increasing competition in external market it becomes more crucial to focus on
competitor strategies and presently different organisations are able to beat the competition by

having a higher market share. Globalisation is a set of process that consist of different
dimensions such as social, economic, cultural, institutional and technological that can
contribute towards development of relationship among individuals and societies. It is a
defined as a progressive approach that can help in increasing the flow between different
locations of world. In context of TESCO there can be proper exchange of information, goods,
services that can lead towards increasing the process of trade between economies. Adopting
of globalisation can can help in accomplishment of overall goals of increasing profitability
for organisations several new markets.
Advantages and benefits associated with the organisation adopting the process of
globalisation
According to views of Tejvan Pettinger, (2019), Globalisation can lead to many
benefits for organisations apart from enhancing their present profitability ratio. It helps in
improvement of their brand image that is very helpful for creation of awareness among
customers who are part of their new target market. With globalisation there has been a
scenario of global inequality that has can be solved. There is enhancement in integration of
global trade cycle along with better communication, effective transportation system. It leads
to reduction of barriers between countries. With instance to TESCO there can be benefit to
this retail organisation by using economies of scale as a tool of having a effective system of
production. It leads to better labour mobility. Production can be specified by use of tools of
globalisation that can enable production across different parts of the world. This higher
specialisation will result in lowering of cost & prices for consumers. There can be accessing
of more diverse markets that can offer expansion of organisations with sharing of technology
and compete with high technological infrastructure (Levius, Safa and Weeks, 2018).
To develop some effective in TESCO to enter such markets
According to view point of (Brown, 2020), there are numerous strategies that can be
adopted by the top management of an organisation when it is going to enter into a new
market place. It has been analysed that in order to attain organizational goals and objectives a
company can use various tactics as well as marketing plans. Globalization assists in the
process of exchange resources, technology, goods as well as service all across the globe. It
refers to enter into a new market place in a different country to serve the entirely new
segment of consumers. It is a strategy of expanding business beyond the countries

boundaries in order to sustain, grow in competitive market and to earn higher profits. By
implementing strategies of globalization like joint venture, franchise, merger and acquisitions
a business entity can increase profit margins and present customer base. Apart from this an
organization can also expand its business through licensing, manufacture contracting,
outsourcing services and so on. Managers of a business entity should evaluate all of these
strategies and choose the most suitable that will help them to increase business efficiency &
profitability. It has been monitored that top marketing managers of company are required to
use different strategies of globalization. So, that they can expand in international markets and
achieve the organizational objectives in an efficient manner. Effective globalization strategies
should be adopted by organisations after monitoring the conditions of global market place.
Therefore, Managers need to adopt right strategies of expansion as well as diversification in
order to enhance business in foreign market so that they can increase operational efficiency
and earn potential profit. In context of TESCO, It has been monitored that the company has
analysed the external market to remain ahead in competition. Marketing managers of
company decided to diversify their business operations in new foreign markets. TESCO is
present in different countries such as Europe and Asia.
The organization has to adopt various strategies in order to sustain in international market as
there are other retail brands such as Walmart, Sainsbury. Apart from this it has formed joint
ventures and franchise with other local retail organizations. Management of company have to
use effective pricing strategy and various other marketing strategies to grow & succeed in
foreign markets. They should focus on lowering down their prices so that consumers give
preference to products offered by them over competitors products. In term of pricing strategy
they should apply Market Penetration technique (High quality lower price) in order to grab
attention of consumers and maintain a strong position in the global market.
Management team of company are also required to enhance their present product range to
fulfil needs and requirements of global customers. They should analyse the marketing
strategies of rivalries. This will help in modification of their marketing campaigns
accordingly. In order to get an competitive advantage organization should focus on formation
marketing strategies in an efficient manner.

Research aim and objectives
Rationale of research: Present research report is very crucial in developing insights of
concept of globalisation. It will help in getting insights of benefits that are related to growth
of retail organisation. Preset research report will help in collection of secondary information
so that there can be reaching to some effective conclusions and recommendations (Leeand
Eckhardt, 2017).
Research aim and objectives
Aim of the research: The major objective of research is determination of some strategies that
can be facilitate a organisation for entering into new international markets. A case study on
TESCO.
Objectives of the research: The objectives of present research are :
 To develop understanding of basic concept of Globalisation
 Understand different benefits that a organisation can experience through the process
of globalisation To develop some effective in TESCO to enter such markets
Research Questions:
 What do you understand by the basic meaning of Globalisation?
 What are some benefits of Globalisation for TESCO?
 What are some effective strategies that can be adopted by retail organisations so that
they are able to successfully expand themselves across global markets?
Research Methodology
Research Philosophy
Research philosophy is a method in which data should be gathered, analysed and
used. There are two types of research philosophy which is used by researcher. Research
philosophy have been identified in the western tradition of science which name is positivism
& interpretivist. In the context of Positivism philosophy refers to reality is stable and can be

described from an objective viewpoint. In that philosophy take large samples, highly
structured, quantitative and can be used qualitative. On the other hand, interpretivist
philosophy is different from positivism philosophy. In the reference of this philosophy,
intervention in reality and can be described from an subjective viewpoint. In this philosophy
take small sample, in-depth investigation and only quantitative aspect.
Research Approach
There are major two approaches which is used by a researcher. These two approaches
discussed below-:
 Inductive Approach-: Inductive approach follow a process that is inductive process
in research approach. That process includes three aspects observation, pattern and
theory. It does not involve formulation of hypothesis (Aithal, 2017). This approach
starts with research question and aims that need to be achieved during the research
process. Moreover, it includes various methods that are used by the researcher for
enhancing the overall knowledge & skill on specific topic of research.
 Deductive Approach-: This approach is just opposite of inductive approach in which
there is formulation of set of hypothesis for specific topic of research. In the relevance
of this approach, researcher uses a particular process that is known as deductive
approach (Mohajan, 2018). It includes four aspects of research topic first is theory,
hypothesis, observation test and final aspect is confirmation or rejection.
Research Strategy
A Research strategy is process that is step by step followed for providing a direction
in form of development of thoughts and efforts to conduct a research systematically. It also
enhances the overall quality of results and detailed reporting (Daniel, 2018). A research
strategy has to be more appropriate, focused, reduce frustration and used to enhance the
quality of report. It also helps to save time and resources. In the context of that, researcher in
present report has focussed on use of effective and efficient way to easily identify gap
between the existing data and maximization of utilisation of resources.
Research Method
When collective & analysing of data on the basis of research methods. There are two
such methods that is most commonly used by the researcher known as qualitative and

quantitative method (Fletcher, 2017). Quantitative method mainly deals with numbers, static
and graphs. In this method which is expressed by the generalised facts about topic. It includes
observation recorded as numbers, survey with close- ended questions and experiments.
While, qualitative research refers to the deal with words and meaning. It is more subjective
so gaining different kinds of knowledge (VanKooten, 2019). It includes interviews with
open-ended questions, literature review and observations described in words.
Sampling:
It is not possible for a researcher to select whole population for purpose of conducting
the research so there is selection of small sample that can help in conducting the research for
this the sample depends on many factors such as the type of data to be used, desired precision
of estimate, number and bond of comparison to be made. Further number of variables that
have to be examined by researcher is also decided as a part of sampling. For purpose of using
a literature review to conduct the research there has to be use of some credible sources that
are available within the time frame and according to resources by the researcher (Kumar,
2019). The types of sample depends on the purpose of sampling such as in case of using of
only secondary available sources of sampling there has to be a proper differentiation
according to sample to be used in course of research. There can be use of one specific
Phenomenon according to which in depth study can be made by the researcher to
systematically understand the concepts and to relate it according to available information. In
case of Present research work there has been content that is collected by researcher from
identified online accessible sources such as available articles, journals, publications, Books
that can help in collection of relevant information (Kumar, 2019). For this there has been no
particular method of sampling but a approach that the source identified is authentic and
reliable enough to ensure reliable information collection.
Accessibility
The information is easily accessible by the researcher that is leading to better positive
outcomes. It can help in drawing right conclusions according to requirement of a particular
research work.
Accessibility is regarded as a way that can be in social, physical and psychological
environment that is build up in a way to make sure that there is proper interaction that is
taking place according to individual characteristics. It is way according to which there can be

interaction take place with the environment to generate information for analysing it further to
draw relevant conclusions (Mohajan, 2018). This can help in having proper accessibility to
the sources that can help in timely collection information so that whole research work can be
completed in the provided time frame only.
Ethical issues
Ethics in research constitute the specific code of conduct that is very crucial for a
researcher to consider in the whole research work. It consist of promotion and expansion of
research by consideration of values for all work at each aspects. There has to be fairness and
mutual respect that has to be part of overall research (Taherdoost, 2016). Researchers should
be accountable for all actions that have to be supported by regulations of conflict of interest
and any type of misconduct that are very crucial to ensure that resources are used in a
adequate manner. It is also a part of research ethics that there should not be plagiarism that is
because of using any others already existing work. For this there is a need to respect the
patent and copyright acts that form part of intellectual property rights and acknowledge the
whole contribution towards research (Mohajan, 2018). These ethical considerations were
followed by researcher in the course of whole research work apart from this there were some
issues that were developed as discussed below:
 Informed consent: It is a major issue that developed at the time of study is being
conducted or a research is taking place. According to these the whole information
collected will not be used for any other purpose apart from applying it to achieve the
laid objectives of the research (Basias and Pollalis, 2018). Researcher who is involved
in collection of information has to provide consent related to this aspect.
 Respect for confidentiality & anonymity of the provided information: It is very
crucial for the researcher to ensure that collected information is kept confidential.
There has to be consideration of authentic sources only for the purpose of collecting
the relabel amount of information that is related with the aims and objectives to be
achieved in course of research work (Ørngreen. and Levinsen, 2017).
Significance
Research is very important to develop a study of field of knowledge. For this there is
a need to develop a knowledge base and facilitate the process of learning (King and Mackey,

2016). The present research work will be a great tool in developing a detail overview of the
basic concept of globalisation. It is also going to help all professionals & non professionals
in understanding the way external environmental, changes are affecting the organisations and
their functioning. Knowledge is basically related to fact that is based on findings processed
by researcher with help of available knowledge base.
There have been many different sources of collecting of information such as online
available articles, books, experiments have been used to ensure higher accuracy (Ndlovu-
Gatsheni, 2017). Organisation can get insights from this research work about the way
globalisation can be adapted as a concept, use of strategies, challenges associated in course of
implementing procedure and it can help in expansion of business functions across different
countries.
Deliverables:
There is a specified due date for completion of a research work that is assigned to a
researcher. In that all the work has to be duly completed. Present research report main
deliverables are based on aims & objectives such as development of insights of globalisation
as a concept being part of changing external environment for all business organisations
(Ulmer, 2017). Another aspects will be to understand of the benefit of adopting globalisation
by a organisation and lastly there will be use of getting insights about way globalisation can
be adopted by timely strategic formulation and implementation (Ngozwana, 2018).
Required Resources:
Without proper availability of resources there can not be execution of any of functions
that are part of research work. So, there is a need of resources like books, magazines, online
available articles, brochures, electronic sources and other resource like world wide web and
internet as major sources for collection of targeted information (Pruzan, 2016). These are
major sources for purpose of collection of information that is in context with laid down
objectives in initial stage of research work.
There will be need of human resource in form of other members as a part of whole
team who can assist researcher in completion of whole research work in available time
frame. According to that each activity will be divided by researcher (Taherdoost, 2016).
There will be use of resources such as telecommunication tools and financial resources in

order to meet all necessary expense that will arise in course of research work and without
which research can not be completed.
Time plan:
There is a specific time period that is essentially required to ensue that research work
is timely initiated and completed within specified deadline. For this there has to be a time
period starting from may and ending in July will be used by research. In course of this time
period only research has to be successfully completed with all its aims & objectives achieved.
In present research work there is time period that is divided according to different
stages of activities such as starting from collection of information. Research methodology,
analysing of collected information, analysis of the information and drawing relevant
recommendations and conclusion from all the work that has been done by the researcher
(Ulmer, 2017). For his purpose there is use of Gantt chart in order to understand the flow of
activities and way it will be divided by the researcher according to available time period.
Below mentioned is the Gantt chart according to which different activities are divided in
present research work.

Recommendation
From the above discussion there are some recommendations that have been drawn with
respect to TESCO as mentioned below:
 There is a need that when a organisation is expanding across borders there is a need to
focus on all rules that are part of the target country. This will lead to no imposition of
any type of fines or penalty as there is proper adoption of all regulatory practises.
 TESCO should focus on launching of any new product or services and then entering
the target country apart from existing range of products and services in which this
organisation is dealing.
 It is recommended that there have to be timely forecasts that have to be made before
entering a new target country. For this there has to be identification of nature and
trends of target customers so that timely modifications can be made according to such
different preferences. Culture, value and beliefs are always different in each country
and it becomes very crucial to make right modifications according to these specific
requirements of target customer.
 It is recommended that there has to be identification of all type of resources that will
be required in future so that there are no issues regarding resource availability.
Various category of resources consist of human, financial and technical expertise that
is necessary for adoption of working practises of target country.

Conclusion
It can be concluded from above discussed points that globalisation is a aspect that is
taking place across different parts of the world and helping organisations to approach retail
markets apart from their domestic country. With application of above discussed research it
can be seen that globalisation a very important concept that is helping in creation of a
exchange process across borders. It can be observed that globalisation has played a very
essential role in enhancing of present market share & the global presence of organisations
that can lead to higher profitability and better revenue for organisations.

Evaluation of Business research plan
1. Report Title: TITLE – “To determine effective strategies that can assist business
organisation to diversify & expand tasks in their target markets. A case study on TESCO.
2. Business Context: There are different strategies that can be adopted by
organisations to enter in international markets. In TECSO there can be further
planning to enter in such new locations where they are not having any physical
stores. It will assist this brand in achievement of higher market share and
facilitation of different strategies that can be used to enter such markets,. For this
there is a need to make a detailed analysis of the target market so that there can be
timely identification of all types of threats, opportunities that are part of this target
market. Project Questions
Objectives of the research: The objectives of present research are :
 To develop understanding of basic concept of Globalisation
 Understand different benefits that a organisation can experience through the process
of globalisation
 To develop some effective in TESCO to enter such markets
Research Questions:
 What do you understand by the basic meaning of Globalisation?
 What are some benefits of Globalisation for TESCO?
 What are some effective strategies that can be adopted by retail organisations so
that they are able to successfully expand themselves across global markets?
4. Research methodology

The qualitative approach – It is a approach that is according to hypothesis of
collecting non numerical form of data. In there is no consideration to non statistical form of
data it is no measured by use of hard numbers or focus is on development of charts and
graphs according to labels, properties and attributes of data. It can be collected through
documents, texts, audio recordings, observations, transcripts etc.
It is a approach that is based on use of hypothesis as a method for collection of data. .
The quantitative approach – It is a data type where value is measured in form of
counts and numbers. In this every unique numerical value is associated to each set of data.
Quantitative data is regarded as a systematic empirical investigation iof a phenomenon in
form of mathematical, statistical and computational techniques that is used for collection of
a specific type of information.
5. Method of Inquiry:
It is a method that can help in identifying the sources of collection of information so that
there can be reaching to some relevant conclusion & recommendations according to pre set
objectives of research. Different identified source are used for collection of information
according to such objectives.
6. Identify ethical issues.
Ethical issues are very relevant to be followed all through the research work. It will help in
ingenuous that all the data collected is relevant and in accordance with the set objectives
that have to be achieved by researcher. It is made to insure that research consist of all type
of reliable information.
7. Planning: Provide a Gantt Chart
GANTT CHART-
Gantt chart is used to represent information in a graphical form. It is used for development
of each activity according to a particular time frame. There has to be a detailed overview of
all activities according to the time period that has been identifies by the researcher. There

can be further management of activities by application of process such as timely collection
of data, evaluation and then further interpenetration only according the specified time
period.
 Professional and career development skills:
Professional & career development skills has helped researcher in completion of research
in a better way. It leads to enhancing of present skills level in accordance with requirement
of research.

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