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Impact of Globalisation on different strategies - Tesco

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Added on  2021-02-19

Impact of Globalisation on different strategies - Tesco

   Added on 2021-02-19

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Research Proposal
Impact of Globalisation on different strategies - Tesco_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Background.................................................................................................................................1Research Aims and objectives....................................................................................................1Research questions......................................................................................................................1Rationale ....................................................................................................................................1Literature review.........................................................................................................................1Research methodology................................................................................................................1CONCLUSION................................................................................................................................1REFERENCES................................................................................................................................2
Impact of Globalisation on different strategies - Tesco_2
INTRODUCTIONTopic- Impact of Globalisation on different strategies that is been employed by the businessfor entering into the emerging market: A study on Tesco.BackgroundGlobalization refers to the process of the integration and the interaction among thepeople, government and the companies across the world. It implies for the opening of the localand the nationalistic perspectives towards a broader outlook that include free capital transfer,services and the goods across the national frontiers. The interdependence among the differentcountries is growing due to the increase in the integration of the trade, people, ideas and financein the single global marketplace. In other words, it means the international integration that arisesfrom the exchange of the world views, ideas, products and other aspects like culture. It involvesexchange of the national and the cultural resources worldwide (Giddens, 2018). The majorfactors that results in globalization are transportation and the telecommunication infrastructurewith the inclusion of the rise in the telegraph and the internet technology. The present researchstudy is based on Tesco, the largest multinational retailer of UK, deals in wide range of the foodand the grocery products. Furthermore, the study throws deep insights towards the impact of theglobalisation on the strategies created by the business organization in order to capture theemerging market. Moreover, research aims, objectives and methodology are also been describedunder the study. Research Aims and objectivesAim- To assess the influence of the globalisation on the different strategies that are beendeveloped by business for making the presence in new market. Objectives-To evaluate the positive and the negative impacts of the globalisation in the emergingmarket.To develop new ideas for studying the effect of globalisation on the strategies in themarket development.To investigate the practices that need to be adopted by organization for overcoming theeffect of the globalization. 1
Impact of Globalisation on different strategies - Tesco_3

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