To determine effective strategies for business expansion in target markets - A case study on TESCO

Business Research
Plan

Contents
INTRODUCTION......................................................................................................................4
LITERATURE REVIEW...........................................................................................................4
Research aim and objectives .....................................................................................................6
Research methodology ..............................................................................................................7
Sampling:...................................................................................................................................8
Accessibility ..............................................................................................................................9
Ethical issues..............................................................................................................................9
Significance..............................................................................................................................10
Deliverables:.............................................................................................................................10
Required Resources: ................................................................................................................11
Time plan:.................................................................................................................................11
Recommendation......................................................................................................................14
Conclusion................................................................................................................................15
Evaluation of Business research plan .....................................................................................16
REFERENCES..................................................................................................................................19

TITLE – “To determine effective strategies that can assist business organisation to diversify
& expand tasks in their target markets”. A case study on TESCO.
INTRODUCTION
Globalisation is a procedure that is adopted for objective of enhancing the process of
interaction among institutions and companies that are located across borders. It helps
business organisations to expand in other different markets. In present report there is
discussion of different concepts associated with globalisation by collecting information from
secondary sources that can help TESCO in formation of their future globalisation strategies
(Paus, 2020). There is development of aims and objectives that have to be achieved in course
of research further there is formation of research methodology that is used for analysing the
collected information that is related to the laid down aims and objectives. Further according
to the research there are some of the recommendation that have been developed to help
organisation in achievement of their objectives by effective implementation of globalisation
strategies.
LITERATURE REVIEW
Globalization Concept
As per views of vim tyar, (2017) Globalisation is a concept that is based on different
types of business entities that can expand across various functions across world.
Globalisation is defined as establishment of connection in different parts of world so that
there can be business expansion across different countries to avail the opportunity available
in such international markets. It is a method where organisations are operating in
international markets in order to expand their market share & future profitability percentage.
With globalisation sales margin can also be increased. According to present market
environment it is identified that globalisation is a tool that can help in performing of
functions at international level. It will lead to large organisations like TESCO to grow and
achieve success from these new markets. With adoption of this technique management of
TESCO can successfully operate their functions in a new market for purpose of increasing
their present profitability level. Various authors have their own views relate to use of
globalisation as a effective business strategy that can assist organisation in expansion of their
business. With increasing competition in external market it becomes more crucial to focus on
competitor strategies and presently different organisations are able to beat the competition by

having a higher market share. Globalisation is a set of process that consist of different
dimensions such as social, economic, cultural, institutional and technological that can
contribute towards development of relationship among individuals and societies. It is a
defined as a progressive approach that can help in increasing the flow between different
locations of world. In context of TESCO there can be proper exchange of information, goods,
services that can lead towards increasing the process of trade between economies. Adopting
of globalisation can can help in accomplishment of overall goals of increasing profitability
for organisations several new markets.
Advantages and benefits associated with the organisation adopting the process of
globalisation
According to views of Tejvan Pettinger, (2019), Globalisation can lead to many
benefits for organisations apart from enhancing their present profitability ratio. It helps in
improvement of their brand image that is very helpful for creation of awareness among
customers who are part of their new target market. With globalisation there has been a
scenario of global inequality that has can be solved. There is enhancement in integration of
global trade cycle along with better communication, effective transportation system. It leads
to reduction of barriers between countries. With instance to TESCO there can be benefit to
this retail organisation by using economies of scale as a tool of having a effective system of
production. It leads to better labour mobility. Production can be specified by use of tools of
globalisation that can enable production across different parts of the world. This higher
specialisation will result in lowering of cost & prices for consumers. There can be accessing
of more diverse markets that can offer expansion of organisations with sharing of technology
and compete with high technological infrastructure (Levius, Safa and Weeks, 2018).
To develop some effective in TESCO to enter such markets
According to view point of (Brown, 2020), there are numerous strategies that can be
adopted by the top management of an organisation when it is going to enter into a new
market place. It has been analysed that in order to attain organizational goals and objectives a
company can use various tactics as well as marketing plans. Globalization assists in the
process of exchange resources, technology, goods as well as service all across the globe. It
refers to enter into a new market place in a different country to serve the entirely new
segment of consumers. It is a strategy of expanding business beyond the countries