Business research plan

Business research plan

Table of Contents
INTRODUCTION.......................................................................................................................................3
LITERATURE REVIEW............................................................................................................................4
AIM AND OBJECTIVES...........................................................................................................................8
RESEARCH METHODOLOGY................................................................................................................9
ACCESSIBILITY.....................................................................................................................................11
ETHICAL ISSUES....................................................................................................................................11
SIGNIFICANCE.......................................................................................................................................11
DELIVERABLES.....................................................................................................................................12
REQUIRED RESOURCES.......................................................................................................................13
IMPLEMENTATION TIME TABLE (GANTT CHART)........................................................................13
BUSINESS RESEARCH PLAN EVALUATION.....................................................................................15
REFERENCES..........................................................................................................................................17

INTRODUCTION
Corporate social responsibility is management concept where the business integrates with
social as well as environmental concerns in business operations. Corporate social responsibilities
are how the organizations handle process of business as well as activities in order to develop the
positive impact on the society. This is helpful in develop the positive impact on mindset of
people and also improve the business performance. Besides potential loss of socially conscious
staff on corporate social responsibility impacts ability of business in order to attract top talent as
well as impact on job satisfaction level of customers. It is because this staff member’s feel
working for socially conscious manager gives them sense of the purpose. The Corporate social
responsibility is a necessary phenomenon because it has the direct impact on the brand reputation
as well as business performance (Amjad and et. al., 2018). The main purpose of conducting this
investigation is to determine how the corporate social responsibility impact on the performance
of business. In conducting the present Investigation, there have been Marks and Spencer
organization chosen. This firm was founded through Michael Marks and Thomas Spencer in year
1884. It is specialized in selling of the clothes, food products and the Home items to consumers.
Marks and Spencer organization has taken the responsibilities to number of the stakeholders such
as suppliers, customers and staff members, local communities and partners seriously basis. For
conducting the business activities in a responsible manner, firm should underpin its values like
innovation, trust quality and service. In context to this, Marks and Spencer firm fulfill its
corporate social responsibility in which will develop the positive impact on the brand reputation
and the performance level of the business.

LITERATURE REVIEW
The literature analysis is a valuable and important aspect of study because its allows to
gather secondary information and knowledge, for instance newspapers, papers , books, reviews,
journals and many other related sources. In the study of work void, literature reviews encourage.
CSR is essential in increasing the business performance and develop the positive impact on
mindset of people, according to current report. In the previous report, the effects of corporate
social responsibility on business performance have been discussed in a detailed manner. In the
literature review, the research questions have been discussed by using the secondary sources
(Aoyama, Hoshika and Honda, 2018).
Significance of corporate social responsibility in context to managing business operations
On the basis of Sanela Arsic and Ivan Nenad Mihajlović (2020) corporate social
responsibility means that a corporation performs and handles its social and environmental
consequences sustainably and ethically. This ensures that the person's, the culture, politics and
society where businesses are involved are carefully considered. The reputation of a organization
can be sponsored and its reputation established by a socially conscious business. Social
responsibility encourages staff to make good use of corporate resources. Formal social
management systems will improve workplace moral standards and contribute to higher
workforce productivity. In the control of the corporate activities of a company there are various
inputs of CSR. Significance of the corporate social responsibility for managing operations of
business mention below:
Benefits over rivals- Corporate social responsibility practices allow a company to
succeed through offering consumers higher quality goods and services. Business can easily
differentiate itself from its competition in a market by taking corporate social responsibility.
Towards this way, the organization needs to take good account of social and environmental
factors (Chang and Yeh, 2017).
Enhanced sales- It's another significant feature of corporate social responsibility
operations, which promotes an organization’s business growth. Companies can effectively boost
their profits by offering better goods and taking into account social and environmental factors.