Social Media and Effect of Social Media Advertising on Buyer's Behavior

Business research project
Table of Contents

Interest of this topic (Rationale)..................................................................................................3
Literature review..............................................................................................................................3
Social media.................................................................................................................................3
Effect of social media advertisement on buyer’s behavior..........................................................4
Research question........................................................................................................................6
REFERENCES................................................................................................................................7

Topic: Social Media and effect of social media advertising on buyer’s behavior.
Interest of this topic (Rationale)
Social media marketing is the wide topic and study on this topic will assist to enhance the
current knowledge and this will help in their future projects as well. Also, study on this particular
topic will also help to work in a team which further raise the personal and professional skills that
will also be used in the future to attain the define career goals. Thus, study on the social media
marketing will also help team members to determine the customer buying behavior and its
impact upon sales.
Literature review
Social media
Fuchs (2017) highlights that Social media is the platform which is used globally by
different user to facilitate the creation and sharing of different information, interest and other
forms of expression with the help of different sort of communities and network. Social media is
the plat form which used to see a good amount of the user as a result almost all the organization
generally uses social media platform as one of the common basis to attract the large number of
the consumer in the market and build good sort of customer base of the company in the market.
All the organization generally uses social media as the key marketing platform to promote the
different advertisement of the company in front of different user in the market. Author also
highlights that there are many different aspect of social media platform which used to diverse
the company to use social media platform as a key marketing platform in the organization
Greenwood. Perrin. and Duggan, (2016) highlights that the biggest aspect is the user of the
social media platform. As there are good number of the user who used to use social media
platform, this generally used to help the organization in building good customer base of the
company. Another aspect is that it is the platform which is one of the most efficient platform, as
it has been highlighted that this platform is one of the cheapest way to promote the product of the
company in the market. Also, it used to help the company in influencing buying behavior of
customer.