Positive Impact of Uber Taxi Business on Employment Rates in London

Business research
project

Table of Contents
INTRODUCTION...........................................................................................................................1
Research Aims and objective.......................................................................................................1
Preliminary literature review.......................................................................................................2
Methods.......................................................................................................................................2
Timescale.....................................................................................................................................4
Resources.....................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business will lead to have major impact on employment rates and it will includes the
economy of all over the nations. Business are considered to be significant for increasing
employment options of citizens and this will lead to enhance their capability or living standards.
There are different types of business which generate employment opportunities of individual so
the make desired purchases and improve standard of living. This research report is based in
Uber company. This is an American company which is providing its products and services to
multinational market area. This company is known for its ride hailing services as it offers
transportation services to customers. Uber Technologies Inc is performing business activities
through its website and mobile application. This organisation was developed in year 2009 and
founder of this company is Garrett Camp and Travis Kalanick. Uber company is offering its
services in different part of the world and its headquarter is located in san Francisca, California.
This report will includes information about the positive impact on Uber Taxi business on
employment rates with in London form 2015 to 2019. In this report different methods or
approached for data collection has been considered. Collected information is properly evaluated
and on the basis of finding various recommendations has been provided in this report.
Overview of the research
The purpose of the report is to analyse as well as evaluate the impact over Uber business
on social economy within London market area. It is essential for researcher to collect appropriate
as well as accurate detail about the respective topic (DudleyBanister and Schwanen, 2017). This
will help in analysing as well as evaluating the influences on social economy factors by
respective company. Uber company is providing different types of products and services to
customers. This will aid in developing better and positive image in market. This company is
offering high quality services to customers which is helpful in satisfying their needs. Activities
as well as performance of Uber business will lead to have major impact over social economic
factors. Business operations of respective company will help in overall growth and development
of social economic of London. By understanding the impact of Uber company on employment
rates of London will help respective organisation to take better decisions. Uber business is
supporting lower and middle income group customers by offering its services at lower rates. This
will help in meeting with the requirements of customers of London market. Customers who
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belongs to lower and middle income group will not be able to effort high transportation facilities.
Product and services of Uber organisation will be able to full fill requirements of customers by
offering low rate transportation services to customers. Application of Uber is taking taxi industry
to a next level. It consist of number of functions and features that makes the ride easy for
passengers. Uber has come a long way from just providing transportation services. It has expand
its business through delivery of food, boats, grocery, truck, self driving cars and other
transportation on demand. The application consist of number of functions such as sharing current
status of ride with family and friends, splitting fare without any hesitation and involvement of
awkward conversation between peers, addition of multiple locations, planning of some scheduled
rides and syncing professional meetings with calendar shortcuts. Uber offered a safe ride to the
individuals and consider preferences of their passengers first. They assure that drivers have
proper license and they also training rating and development sessions to the drivers which adds
the security in overall rides. It gives a great opportunity to all taxi drivers to earn a steady
amount of income and secure their future.
Background of Uber
Uber is one of the leading company that is performing business activities in
transportation industry. It is providing different types of products and services to customers in
order to meet with their needs and requirements. Uber company was established in 2009 and
founder of this organisation was Garrett camp and Travis Kalanick. This is a well established
company that is providing its products and services. It includes mobile application, website,
vehicle for hire; delivery services (Rowe, 2017). It is very important for respective company to
meet with needs and wants of customers in order to gain competitive advantage over other rival
company. Key competitors of Uber in London market area are Bolt, Kapten, and Ola and so on.
Rival organisation will lead to have major impact over sales and performance of Uber Company.
Research Aims and objective
Research Aim
“To identify the positive impact of Uber taxi business on employment rate within London
from 2015-2019.” Case study of Uber Company.
Research objective
 To understand the business model of Uber taxi and its impact upon industry profit
between 2015 and 2018.
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 To analyse the influence of business environmental factor to determine future challenges
and opportunities in the taxi industry.
 To identify the relation between the employment rate and growth of Uber taxi business
between 2015 and 2019.
 To analyse the market opportunities that has been provided by Uber taxi for Industry and
employment development.
Research questions
 What is the business model of Uber taxi and its impact upon industry profit between 2015
and 2018?
 What is the influence of business environmental factor to determine future challenges and
opportunities in the texi industry?
 What is the relation between the employment rate and growth of Uber texi business
between 2015 and 2019?
 What is the market opportunity that has been provided by Uber taxi for Industry and
employment development?
Rational
Uber company have major impact over social economy of London. It is essential for
researcher to analyse and determine the influence of this company on social economic
environment. This will aid in taking better decision for company as well as attracting more
customers. It will lead to boast performance or productivity of Uber company. It research project
will help in understanding the impact of company on industry profits. Different factors has been
determined that will lead to have influence over Uber organisation.
Benefits of Uber
Uber is well known company that is offering several products and services to customers
in order to meet with their requirements. There are various benefits which are provided by Uber
company to social economical factors (Leighton, 2016). The major advantages for London
market area from Uber company that is offer low cost transportation services to customers as
well as increase employment opportunities. This will lead to have positive impact over social
economy of London. Benefits of Uber company is mention below in detail.
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 Low cost transport – Uber business is offering high quality services to customers with
less of low cost to transportation. There are various companies that is providing same
quality services to customers as well as charging high transportation rates. This will help
in attracting more customers of London market area. By offering low rate services to
customers this organisation will help in enhancing social economical factors of London.
 Providing employment – In this company there are large number of employees working
with their skills to perform business activities. Uber company is providing transportation
services to customer and this company will be able to provide employment opportunities
to employees. This will support in social economical factor of environment as well as
over all growth and development of London market area. This will help in increasing the
living standard of society and external factors
Preliminary literature review
 What is the business model of Uber taxi and it’s impact upon industry profit between
2015 and 2018.
As per the views of Judgle works article it has been determined that Uber
company is on demand transportation services that is very effective for earning more
profits. Uber business model includes different components which is significant for
earning more profits as well as gaining competitive edge over other rival companies. In
order to understand business model of Uber taxi company canvas model framework has
been considered.
Key partners
 Investors
 Drivers
with car
 Car
provider
 Map API
 Payment
processors
Key activities
 Hiring drivers
 Payment to
drivers
 Customer
support
 Marketing and
promotional
activities
Value proposition
 Less waiting
time for
customers
 Less prices
 Comfortable
and safe
services
 Car tracking
facilities
Customer
relationship
 Effective
customer
support
services
 Digital and
social media
 Rating and
review
Customer segments
Drivers –
 Person own a
car and earn
money
 Person who
like to drive
User –
 Customer to
don’t own a
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