Uber: A Market Analysis and Recommendations for the Future

Hospitality &
Tourism
Management

Introduction
 Uber is one of the largest ride sharing company that has its headquarters in San Francisco, California
 The Uber Technologies Inc. include ride sharing, transportation, food delivery, taxi cab services, etc.
 The platform is accessible with the use of websites and mobile apps needed for booking the car ride
by passengers with ease.
 It has a revenue of more than 650 crores USD
 The CEO of the organisation is Dara Khosrowshahi

Current market environment (marketing mix 4Ps)
Product
 Options f booking taxis with the use of mobile apps to make transportation
much easier and convenient
 Few of the many services of Uber include Uber Go, Uber Moto, Uber Pool,
Uber X, etc.
 The Car poling facilities, booking premium cars and other services make it
one of the most widely used Uber services
Price
 The cars‘ prices vary hourly and based on trips
 The penetration pricing is considered for stopping the exploitation by
travellers
 The rides are offered at reasonable prices, which has kept the customers
satisfied

Current market environment (marketing mix 4Ps)
Place
 The company was originated in USA and it has started international services
to ensure global outreach
 The Uber services in Australia as well as in India have revolutionised the way
people travel to a workplace and back home
 The Uber services function in three tiers in every nations considering the
development, infrastructure and population
Promotions
An unique marketing approach has been adopted for increasing the customer
base and making them aware of the services delivered
Consistent offers, discounts on rides and referral benefits are responsible for
creating awareness among clients and attract clients too
The social media involvement and website maintenance have further lured
clients and allowed them to find new ways of community conveniently