Strategies for Managing Cultural Diversity at Marriott

This research focuses on identifying the strategies that Marriott can adopt to improve and manage cultural diversity. It explores the concept of cultural diversity, its importance in maintaining high productivity, and different strategies that can assist Marriott in managing cultural diversity. The research methodology includes qualitative research, inductive approach, and data collection through primary and secondary sources. The data interpretation reveals that most employees at Marriott are familiar with the concept of cultural diversity.

BUSINESS RESEARCH
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................4
P 1 Research proposal............................................................................................................4
P 2 Literature review..............................................................................................................4
LO 2.................................................................................................................................................6
P 3 Research methodology.....................................................................................................6
P 4 Data interpretation............................................................................................................8
LO 3...............................................................................................................................................17
P 5 Conclusion and recommendation...................................................................................17
LO 4...............................................................................................................................................18
P 6 Reflection on effectiveness of research methods...........................................................18
P 7 Alternative research methods.........................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................22
QUESTIONNAIRE..............................................................................................................22
Research proposal form........................................................................................................24
Ethical approval form...........................................................................................................29

INTRODUCTION
For the business it is very necessary for the companies to manage all its working in equitable and
diverse workforce. This is crucial because of the fact that equality ensures that each and every
employee within the company is provided with the equal and fair opportunities to grow. Also,
there are many employees coming from diverse cultures and it is the responsibility of company
to manage the needs of these employees coming from diverse cultures. Thus, for this the hotel
Marriott is selected and the research is directed towards identifying the strategy which Marriott
can adopt in order to improve and manage cultural diversity. Marriott is a diversified company
dealing in hospitality sector which was founded in 1927 by Alice Marriott and J. Willard
Marriott for providing services of hotel and resorts to the consumers.
Aim and objectives
Aim
To investigate the different strategies for managing cultural diversity for enhancing the
productivity at workplace. A study on Marriott.
Objectives
 To understand the concept of cultural diversity within Marriott.
 To identify the importance of maintaining diverse culture over productivity of company.
 To examine the different strategies which can assist Marriott in managing cultural
diversity.
 To recommend Marriott in regards to improving profitability with help of diverse
cultures.
Research questions
1. What do you mean by cultural diversity?
2. What is the importance of cultural diversity in respect of maintaining high productivity of
company?
3. What are the different strategies which can help Marriott in maintaining diverse culture at
workplace?
4. What are some measures which will help Marriott in managing culture for increasing its
profitability?

LO 1
P 1 Research proposal
In appendix
P 2 Literature review
Theme 1: Concept of cultural diversity
As per Bouncken, Brem and Kraus (2016) the concept of cultural diversity is stated as the
understanding the capability and skills of each individual and also the ways which they pertain to
attain the task. Thus, in business, it is necessary to diversify the individual in respect of getting
more creative ideas in business. As every individual are unique and carry certain capabilities to
design the products according to their own thoughts and ideas. The only things which they had to
undertaken is relating to proper guidance and motivating and thus it is necessary to diversify the
culture regarding examining every person skills to attain the task in right way.
Merkley, Michaely and Pacelli (2019) argued that through adapting the concept of
cultural diversity, it results in increasing the risk in the business, which indicates that less quality
products are examined. As the risk can be reduced through accomplished the task as team and
thus it helps in gaining better productivity within set time period. It also results in facing
reducing the employees turnover in business regarding not getting equal opportunity to present
the views and ideas in better way.
Audretsch, Belitski and Korosteleva (2019) stated that in respect of understanding the
benefits of the cultural diversity, it helps in increasing the working environment in business. As
employees are interacting and working with different culture people, thus, they are gaining wider
range of information and knowledge of different culture. Through these aspects the positive
impact arise in business and also increase the products through providing more quality products
in market.
Civitillo, Juang and Schachner (2018) criticised that through carrying the different culture
employees at work place, it results in facing conflict regarding presenting the thoughts and ideas
with each other or implementing them to gain better results. Conflict is raised regarding not
accepting thought of each other or unity is established between the same caste and different caste
people. Thus, it reflects in affecting the reputation of the business in market.
Theme 2: Importance of maintaining diverse culture over productivity of company

According to Bahuchet (2017) in respect of increasing productivity in business, it is
necessary to increase the employee's engagement in business. In context of increasing the
employee's engagement in company, it can be conducted through organizing the outing for the
employees or carrying the theme based day in which appropriate activity is undertaken which
enhances the skills and learning criteria of the employees.
Brewis (2018) examined that through maintaining the cultural diversity in business, it
results in helping organisation to maintain good human resources through promoting the
company in good manner. As in respect of appointing or recruiting the new staff, this procedure
is useful as they also get chances of interacting with different person and examining the working
criteria to bring changes in their style of working. For e.g. in case of Marriott hotel, they mainly
trained their staff regarding dealing with the customer or also learning new things from their
seniors.
Wang, De Graaff and Nijkamp (2016) suggested that if the diversity is sustained in
business, it results in bringing more creativity in organization. As employees can freely share
their ideas and thoughts with their superior and also take advice regarding bringing chances in
their working style. Thus, through getting proper guidance and also training regarding attaining
the task, it helps in improving the level of creativity and also attain task in better perspective
(Keighley, 2017). Thus, with these aspects, the level of productivity is increased and also the
quantity and quality of the products is better regarding bringing creativity in exiting products.
Rukavina and et.al., (2019) viewed that by maintaining cultural diversity at work place, it
helps in focusing more on clarifying the thoughts which is undertaken by employees in respect of
attaining the task. Thus, leaders focus on individual and also helps them in walking with other
people and also enhances their learning power through developing new things. Thus, it results in
bring more productive results in business and enhances their confidences regarding
accomplishing the activity in better way.
Theme 3: Different strategies which can assist by hospitality sectors in managing cultural
diversity
Huang and Jaszczolt (2018) interpreted that by adapting the communication strategies
regarding reducing barrier between the employees in respect of coordinating with any thought or
views with each other. Thus, it refers to the best strategies which is adapted by hospitality sectors
to trained their employees regarding sharing any problem freely. Through these aspects, they are

interacting with every employee personally and also enhancing the capability in respect of
accomplishing the task in better way.
Hiew and Leung (2017) on the other hand language training is one of the best strategies
regarding bringing clarity in business and also to communicate with others. For e.g. In respective
of Marriott hotels, this is basically used regarding communicating with the customers. As
customer only order the meal or avail the services of hotels, once they clearly understand the
languages of the staff regarding ordering the meal. Thus, accurate training is given to the staff or
also given liberty to deal with them personally. Through this manner it results in building
confidence among them and also helps in gaining knowledge by communicating with them.
Laird and Tedam (2019) highlights the strategies regarding choosing the organization
culture concept. Thus, in this aspects ethics is to be maintained by employees at work place
regarding dealing with any matter which results in enhancing the brand image of organization.
As it also depends upon the values and brief which is carried by the employees regarding
interacting with other staff. Through these aspects, the team work and retention of employees is
determined and thus results in increasing the productivity in business.
Blackstock and et.al., (2018) stated that, in respect of taking feedback reviews from the
customer once they avail the services helps in choosing the best strategies to bring changes in
their working style. As feedback mainly helps senior to undertake the best strategies regarding
guiding their staff through bringing chances in their working criteria or undertaking the things in
right manner. Thus, this is useful in hospitality sectors regarding managing the cultural diversity
in better way through focusing on individual and building learning techniques on them.
LO 2
P 3 Research methodology
The research includes different types of methods and process which are used in order to
conduct the research in a successful manner. Thus, the researcher needs to develop a
methodology of research which is helpful for the researcher in reaching to the aims and
objectives of the study.
Research type- The meaning of research type is the different methods with help of which
the researcher in initiating and completing the research in proper manner. This type of research is
of two types that is qualitative and quantitative. As per the qualitative research the research is
continued with help of non- numerical way of ding the research that is analysing the conceptual

meaning of the research. On the other hand, quantitative research is the one which is numerical
and which analyses the numeric information and reach to the aims and objectives of the research.
For the current study the researcher used the qualitative research because they wanted to know
the theoretical aspect of the different strategies of maintaining cultural diversity at the workplace.
Research approach- These are the different process or pattern which are being followed
at time of collecting of data, analysing and interpreting and using them. The two approaches of
research are inductive and deductive (Quinlan and et.al., 2019). The inductive is the one which
starts with observations and theories relating to the research topic. In contrast to this the
deductive approach is the one which aims at setting up of hypothesis and testing them. The
present research is completed by using inductive approach because this aims at understanding of
the concept and completing the research.
Research philosophy- The research philosophy is defined as the beliefs on the basis of
which the whole research is continued. The philosophy is of two types that is interpretivism and
positivism (Lariviere and Kandampully, 2019). The positivism is a philosophy which is based on
only the factual data and knowledge and the analysis of this information and concluding results
from it. The interpretivism is the philosophy which states that the research can be continued only
when human interest is there in the study and it focus on analysis of the theoretical side of the
research topic. The research philosophy which is used for the study of different strategies for
managing cultural diversity interpretivism has been opted. This was used because of the reason
that this assist the researcher in developing the theoretical aspect of the study.
Data collection- This is defined as the assimilation and gathering of the data for the
research and are of two types that is secondary and primary. The primary data is the one which is
collected directly from the source and is used for first time. On the flip side, secondary data is the
one which has already been used in other research. For the current study the researcher opted for
the mix of primary and secondary source. This is being selected by the researcher because this
provides a better data base for the research to be successful.
Sampling- This is referred to as selecting a small sample from the whole population and
then test the sample to reach for some conclusions. The sample can be chosen with help of two
different methods that is random and non- random sampling. The random sampling is the one
which every participant has equal chance of getting selected and the non- random is the one
where the respondent does not have equal chance of getting selected. The sample for the current

study is 20 managers of Marriott hotel which are selected on basis of random sampling. The
sample is chosen with help of random sampling because of the fact that for every person in the
population has the probability of getting selected.
Data analysis- This is defined as the analysis of the collected information, facts and
figures for reaching to some conclusions. This is the most crucial part of the research because
here some meaning of the collected data is inferred and interpreted. For the present study the
researcher has used thematic analysis out of the two methods of data analysis. Under this method
first the data was collected in form of questionnaire and then it was converted into themes and
presented the data in form of charts and tables.
Ethical consideration- This is also an important part of the research because this outlines
the way the whole research is carried on. This methodology defines that the research needs to
conducted in ethical and correct manner (Anae, 2019). The most important thing to be
considered at time of research is to make sure that the ethical approval and consent form is
signed by the participants of the research. Also, the researcher must respect the dignity of the
respondent and if they are not comfortable with answering to some questions then they should
not force the participants.
P 4 Data interpretation
Theme 1: Familiar with the concept of cultural diversity
Particular
No. of
respondent % of respondents
Are you familiar with the concept of cultural diversity?
Yes 16 80
No 4 20
Total 20 100

Interpretation: After going through data collected it has been interpreted that there is
good sort of knowledge of cultural diversity in the organization. As out of total pool of 20
employee 16 are having knowledge about cultural diversity, only 4 respondent has chosen no
option. This will eventually help the company in passing on the decision more efficiently as there
is good number of knowledge among employee in organization.
Theme 2: Benefit of having cultural diversity
Particular
No. of
respondent % of respondents
In your thought, what is the biggest benefit of having
cultural diversity?
Reduced employee turnover 8 40
Increased profit 5 25
Improved Creativity 1 5
Improve working Environment 6 30
Yes No
0
10
20
30
40
50
60
70
80
90
80
20
Column G

Total 20 100
Interpretation: From the above data which has been collected with the help of primary
data collection tool it can be interpreted that cultural diversity used to bring more than one
benefit for the organization. As data shows that out of total pool of 20 respondent 8 has chosen
the option of reduced turnover, 6 has chosen improved working environment, 5 has chosen
increased profit and only 1 has chosen improved creativity. This result shows that there is not
that sort of clarity among respondent about the same. This is well supported by literature review
section as well, as author highlights that there are more than one benefit which is enjoyed by
organization by managing good amount of cultural diversity in an organization.
Theme 3: cultural diversity used to has an impact on productivity of an organization
Particular
No. of
respondent % of respondents
Is cultural diversity used to has an impact on
productivity of an organization?
40
25
5
30
Reduced employee turnover
Increased profit
Improved Creativity
Improve working Environment

Yes 18 90
No 2 10
Total 20 100
Interpretation: The above data highlights that cultural diversity used to has an impact on
productivity of business. As data collected shows that out of the total pool of 20 respondents 18
respondents are having opinion that cultural diversity used to has a impact on productivity of
business. Only 2 respondents are having opinion that cultural diversity not used to has an impact
on productivity of an organization. This result is well supported by Literature review section of
an organization as author also highlights that cultural diversity used to impact productivity of an
organization.
Theme 4: culture diversity used to impact the productivity of an organization
Particular
No. of
respondent % of respondents
Yes No
0
10
20
30
40
50
60
70
80
90
100
90
10
Column G

In what aspect did culture diversity used to impact the
productivity of an organization?
Used to increase employee engagement 2 10
Help organization in maintain good human resources 15 75
Improves level of creativity 2 10
All of Above 1 5
Total 20 100
Interpretation: After going through the above primary data it has been interpreted that
cultural diversity help the company in maintaining good sort of human resources in the
organization, this eventually has a impact on the productivity of the business. As Literature
review section also explain that maintaining good sort of human resource used to reduce cost of
company, which eventually have positive impact on productivity of an organization. Out of 20
respondents pool 15 has chosen maintain good human resource, 2-2 respondent has chosen
option of improves creativity, increase employee engagement each. Only 1 respondent has
chosen the option of all of above.
10
75
10
5
Used to increase employee
engagement
Help organization in maintain
good human resources
Improves level of creativity
All of Above

Theme 5: Marriot hotel used to maintain good sort of cultural diversity in an organization
Particular
No. of
respondent % of respondents
Is Marriot hotel used to maintain good sort of cultural
diversity in an organization?
Yes 12 60
No 8 40
Total 20 100
Interpretation: After going through the above data it can be summarized that Marriot
hotel used to implement cultural diversity in the organization, but at the same time there is not
that good number of opininon with them. As out of pool of 20 respondent 12 has chosen the
option of yes. At the same time organization can not ignores that 8 respondent has chosen the
option of no as well. So Marriott hotel has to make further step to improve cultural diversity in
an organization.
Yes No
0
10
20
30
40
50
60
70
60
40
Column G

Theme 6: Best Strategies to improve cultural diversity in an organization
Particular
No. of
respondent % of respondents
In your thought what is the best way to improve
cultural diversity in an organization?
Language Training 8 40
communication 3 15
Recruit over broader geographical area 7 35
organizational culture 2 10
Total 20 100
Interpretation: After going through the above data it has been interpreted that there are
two different ways through which organization can improve cultural diversity in an organization.
40
15
35
10
Training
communication
Recruit over broader
geographical area
organizational culture

As out of total pool of 20 respondents 8 has chosen training and 7 has chosen recruiting from
broader geographical area. This is well supported by the literature review section of an study as
author also throw lights that training and recruiting from broader geographical area are two best
way through which organization can improves the cultural diversity in an organization.
Remaining 3 and 2 respondent has chosen communication and organizational culture as a
opinion of their.
Theme 7: Cutural diversity help the company in building good employer value
Particular
No. of
respondent % of respondents
Is cultural diversity help the company in building good
employer value?
Yes 19 95
No 1 5
Total 20 100

Interpretation: After going through the above data it has been interpreted that cultural
diversity in an organization used to build good employer value of the company in the eye of the
employees. As out of the total pool of 20 respondent 19 has their opinion in the positive side,
whereas only 1 has their opinion on negative side. This is well supported by literature review
section as well.
Theme 8: Cultural diversity help the company in building good employer value
Particular
No. of
respondent % of respondents
What measure organization has to take at the time of
implementing cultural diversity?
Clarity of thought among employee's 4 20
Proper knowledge of different culture 12 60
Proper monitoring of policy 1 5
All of Above 3 15
Total 20 100
Yes No
0
10
20
30
40
50
60
70
80
90
100 95
5
Column G

Interpretation: After going through the above data collected it has been interpreted that
out of total pool of 20 respondent 12 has given their opinion that proper knowledge of different
culture need to be taken as measure at the time of implementing culture diversity. Remaining 4,
1 and 3 respondents has chosen the option of Clarity of thought among employee's, Proper
monitoring of policy and All of Above. This data clearly shows that Marriott hotel has to look at
the different cultural knowledge before implementing cultural diversity.
Theme 9: what changes Marriott hotel has to bring to improve cultural diversity in an
organization
Interpretation: After going through the opinion of different respondent it has been
interpreted that most of respondent has suggested that organization has to be clearer about the
different policy they used to bring in the organization. This will eventually help the company in
improving the cultural diversity in an organization.
Theme 10: Managing cultural diversity impacts the goodwill of company
Interpretation: After going through the suggestion it has been interpreted that most of
the respondent has chosen the option of yes as their answer and highlights the reason behind the
20
60
5
15
Clarity of thought among
employee's
Proper knowledge of different
culture
Proper monitoring of policy
All of Above

same is that, organization with good cultural diversity always used to create good image of
company in front of different interested external parties.
LO 3
P 5 Conclusion and recommendation
Conclusion
After going through the above report it has been summarized that cultural diversity used
to help the company in building good working environment in the organization and also maintain
human resource. This help organization in improving the productivity of an organization. After
that the report highlights the opinion of author on the topic of the research in the literature review
section. This report than summarized that qualitative research is the research type which is used
by scholar and also shown that scholar has chosen different supporting tools and technique which
used to support selected research type.
After that data analysis section of report highlights that respondent are also in the favour
that cultural diversity used to impact the productivity of business and also highlighted that
training and recruiting from broader geographical area are two way through which cultural
diversity can be improved in an organization. Also highlights that cultural diversity used to build
good goodwill of company in the market. In the end the report summarized the different skills
and knowledge which is gained by scholar in the process of carrying out the study for the
organization. In the end the report highlights the different recommendation about the way
Marriot hotel can improve the level of cultural diversity in an organization.
Recommendations
The first and foremost recommendation for Marriott hotel in maintaining the cultural
diversity is that the polices makers of the hotel must continuously research over the values and
moral of different cultures and must include all these various types of cultures into their policies.
Also, another recommendation is that the hotel must create a culture and environment
within the hotel in such a manner that it reflects all the various kinds of cultures. This will be
helpful for the hotel in two ways. The first is that the employees will be satisfied as they belong
to different cultural backgrounds and this environment will motivate them to work in more
effective manner. The second benefit of creating this type of environment is that this will also
attract more of the consumers as the customers also come from different cultures and this respect
of company will be good for attracting more of the consumers.

One more recommendation is to train the employees to respect the people of different
cultures and backgrounds. This will be helpful for Marriott because of the reason that this will
help the employees in providing respect for different cultures and this will increase the
coordination among the employees coming form the diverse cultures.
LO 4
P 6 Reflection on effectiveness of research methods
Forming aims and objectives of research is the most essential part in research project,
while conducting current investigation, an effective procedure was implemented by me that
worked in order to complete search in effective manner. This research project is quite beneficial
for me as it help to develop my personal as well as professional skills. Through the above
procedure I learned how to communicate people and gain data from them. To achieve all
objectives with respect to give subject, I have done hard work by using my abilities and
knowledge. It helps me in achieving desired outcomes and enhancing professional skills as I
communicated to many working staff member and learned new things out of them. This research
project helped me in comprehending the benefits and importance of culture management within
firm and how a company can develop the same. At the time of investigation, I faced many
difficulties with respect to data collection and its interpretation. The best part of this research is
that, it gave me a new experience to understand the corporate world and problems they faced.
The skills that I developed like interpersonal skills, communication and time management skills,
that will be helping me in may near future projects and it will also be helpful in my professional
development.
There were many worker who were neutral towards questions asked and It become hard for me
to analyse their point of view. However, I put my hard attempt and that resulted in achievement
of my aims and objectives.
P 7 Alternative research methods
Alternative research methods are accessible for researcher which they can use for further
research project appropriately. Researcher from above study use inductive approach, but they can
use deductive as well that have possibility to define causal relationship between variable and
concepts. It is one of the best or quick way to draw suitable and appropriate conclusion with
better findings without a lot of testing. They can use quantitative research method instead of

qualitative that helps to gain desire outcome in systematic manner. In additional to this, research
for further research project will use non probability sampling method, that is also beneficial for
data collecting procedure.
In order to improve performance and increase productivity Marriott hotel suggested to
adopt certain strategies and methods that help to gain their business objectives in effective
manner.
 Marriott hotel had to improve cultural diversity at workplace that enhance workers
motivational level. They recommended hire number of people from different location,
who belongs to different culture that helps to promote cultural diversity within company.
 Company should make strides towards cultural diversity in business, it is one of the
simplest and easiest to implement.
 Marriott hotel should pay attention to their organizational culture, management of
company motivate staff work together without making any differences based on personal
characteristics.
REFERENCES
Books and Journals
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Encyclopedia of Education.
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Bahuchet, S., 2017. Cultural diversity of African pygmies. In Hunter-gatherers of the Congo
Basin (pp. 1-30). Routledge.
Blackstock, F. and et.al., 2018. Cultural Diversity in Pulmonary Rehabilitation: How Diverse Is
It Really?. In A66. PULMONARY REHABILITATION: CLINICAL STUDIES IN
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Bouncken, R., Brem, A. and Kraus, S., 2016. Multi-cultural teams as sources for creativity and
innovation: The role of cultural diversity on team performance. International Journal of
Innovation Management. 20(01). p.1650012.

Brewis, A., 2018. Culture shock as part of a cultural diversity training programme in the
Department of International Relations and Cooperation (DIRCO): a critical
analysis(Doctoral dissertation).
Campos, B. and Kim, H.S., 2017. Incorporating the cultural diversity of family and close
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Civitillo, S., Juang, L.P. and Schachner, M.K., 2018. Challenging beliefs about cultural diversity
in education: A synthesis and critical review of trainings with pre-service
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Hiew, D.N. and Leung, P.W., 2017. Cultural Diversity in Couple Relationships. In Foundations
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Huang, M. and Jaszczolt, K.M. eds., 2018. Expressing the Self: Cultural Diversity and Cognitive
Universals. Oxford University Press.
Keighley, M., 2017. Cultural diversity and meta-population dynamics in Australian palm
cockatoos (Probosciger aterrimus); the legacy of landscape and biogeographic history.
Laird, S.E. and Tedam, P., 2019. Cultural Diversity in Child Protection. Macmillan International
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Lozano, J.F. and Escrich, T., 2017. Cultural diversity in business: A critical reflection on the
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Merkley, K.J., Michaely, R. and Pacelli, J., 2019. Cultural diversity on Wall Street: Evidence
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Rukavina, P. and et.al., 2019. Diversity Attitude Associations in Pre-Service Physical Education
Teachers. JTRM in Kinesiology.
Schachner, M.K. and et.al., 2016. Cultural diversity climate and psychological adjustment at
school—Equality and inclusion versus cultural pluralism. Child Development. 87(4).
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Schneider, S.L. and Heath, A.F., 2018. Uncovering ethnic and cultural diversity in Europe: A
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determinants of migration destination. Spatial Economic Analysis, 11(2), pp.176-200.

APPENDIX
QUESTIONNAIRE
Name:
Age:
1. Are you familiar with the concept of cultural diversity?
• Yes
• No
2. In your thought, what is the biggest benefit of having cultural diversity?
• Reduced employee turnover
• Increased profit
• Improved Creativity
• Improve working environment
3. Is cultural diversity used to has an impact on productivity of an organization?
• Yes
• No
4. In what aspect did culture diversity used to impact the productivity of an organization?
• Used to increase employee engagement
• Help organization in maintain good human resources
• Improves level of creativity
• All of Above
5. Is Marriot hotel used to maintain good sort of cultural diversity in an organization?
• Yes
• No
6. In your thought what is the best way to improve cultural diversity in an organization?
• Language Training
• communication
• Recruit over broader geographical area
• organizational culture
7. Is cultural diversity help the company in building good employer value?
Yes
No
8. What measure organization has to take at the time of implementing cultural diversity?
• Clarity of through among employee's
• Proper knowledge of different culture
• Proper monitoring of policy
• All of Above

9. In your thought what changes Marriot hotel has to bring to improve cultural diversity in an
organization?
10. Is managing cultural diversity impacts the goodwill of company, justify your opinion with
reason?

Research proposal form
Section One: Research title, aim, objectives, questions
Background
For the business it is very necessary for the companies to manage all its working in equitable and diverse
workforce. This is crucial because of the fact that equality ensures that each and every employee within the
company is provided with the equal and fair opportunities to grow. Also, there are many employees coming
from diverse cultures and it is the responsibility of company to manage the needs of these employees
coming from diverse cultures. Thus, for this the hotel Marriott is selected and the research is directed
towards identifying the strategy which Marriott can adopt in order to improve and manage cultural
diversity. Marriott is a diversified company dealing in hospitality sector which was founded in 1927 by
Alice Marriott and J. Willard Marriott for providing services of hotel and resorts to the consumers.
Aim and objectives
Aim
To investigate the different strategies for managing cultural diversity for enhancing the productivity at
workplace. A study on Marriott.
Objectives
 To understand the concept of cultural diversity within Marriott.
 To identify the importance of maintaining diverse culture over productivity of company.
 To examine the different strategies which can assist Marriott in managing cultural diversity.
 To recommend Marriott in regards to improving profitability with help of diverse cultures.
Research questions
5. What do you mean by cultural diversity?
6. What is the importance of cultural diversity in respect of maintaining high productivity of
company?
7. What are the different strategies which can help Marriott in maintaining diverse culture at
workplace?
8. What are some measures which will help Marriott in managing culture for increasing its
profitability?
Section Two: Reasons for choosing this research project
The major reason behind opting the topic of managing cultural diversity at the workplace is that this is the

latest issue which the companies are facing. This is an issue because many people come from diverse
cultures and it is the duty of company to manage their needs so that they are satisfied with the companies.
Also, another reason for choosing this topic was the personal interest of the researcher as they wanted to
know that how the employees of diverse cultures are managed within the hospitality sector.
Section Three: Literature sources searched
In the words of Campos and Kim, (2017) the cultural diversity is defined as the existence of a
variety of cultures and different background at the workplace or within the society. This diversity is present
because of the reason that many people in order to earn a living goes to the other developed countries so
that they have better growth options. Thus, because of this reason within the organizations there are many
people belonging to different cultural backgrounds.
But in words Schachner and et.al., (2016) managing diversity of different cultures is very important
to be managed within company and for its success. This is because of the fact that if the needs of diverse
employees will not be catered then they will not be motivated to work in effective manner hence reducing
the productivity of the company. Thus, it is very important for different companies to manage the diverse
culture in an effective manner so that productivity of the company increases.
As per the views of Reus-Smit, (2017) there are many different strategies which can be used by the
companies in managing the diverse culture in effective manner. The major strategy which can be used by
different companies for maintaining a good diverse culture is that the company must make policies with
keeping in mind all the different people coming from different cultural backgrounds. Thus, this will be
beneficial for the diverse employees as the policies will be in favour of the employees.
But in contrast to this Schneider and Heath, (2018) articulates that providing proper training to the
employees relating to all the policies and practices which are being used by the company for maintaining
the diversity. Also, the training will be provided to the employees in order to train the employees in making
the employees behave in ethical manner and train them to respect the other cultures and employees
belonging to different background.
Section Four: Activities and timescales
Activity 1th
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k k k k k
Selecting
topic for the
research
Review of
various
literature
Methods for
research
Questionnair
e preparation
Collection of
information
and data
Analysing
and
evaluation
data with
help of
thematic
analysis

Revaluating
the
information
and data
Final
submission
of project
Milestone one: LO2
Target date (set by tutor):
Milestone two: LO3
Target date (set by tutor):
Section Five: Research approach and methodologies
Research methods Description
Research type The research type that will be used for this
research is qualitative. This will be selected
because of the fact that researcher wants to
gain theoretical knowledge relating to the
strategies of managing cultural diversity.
Research approach The research approach that will be used by
researcher for present study is inductive
because the research is not using or setting
hypothesis rather research is based on
observations and existing theories.
Research philosophy Philosophy of interpretivism will be used by
the researcher as this philosophy is more useful
and helping with the qualitative research. Also,
this will be used because of the fact that this
will help the researcher in interpreting all the
elements of the research and integrate the
human interest with it.

Data collection The combination of primary and secondary
sources of data will be used by researcher for
collection of data. This combination is used
because this provides a better range of data as
it includes both first hand data and already
published data.
Sampling The sample will be selected by using the
method of random sampling as with this every
part of population has equal chance of getting
selected. The sample here is 20 managers of
Marriott hotel.
Data analysis For analysing the data, the use of thematic
analysis will be made in form of first collecting
the data thorough questionnaire and then
converting it in different themes and then
analysing the data with help of charts and
graphs.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and is
appropriate.
Agreed: (date)

Ethical approval form
Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 18>
How will participants be recruited (identified an approached)?
Email,Text
Describe the processes you will use to inform participants about what you are doing:
The method of email will be used
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any time?
By signing the consent form with the participants
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer? Yes No

If no please explain why below and ensure that you cover any ethical issues arising
from this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed. Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)? Yes No
Will participants be given information about the findings of your study?(This could be a
brief summary of your findings in general) Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the
Data Protection Act (1998) Yes No
Who will have access to the data and personal information?
Only the researcher
During the research:
Where will the data be stored?
In the computer and in pen drives
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In the computer disk
How long will the data and records be kept for and in what format?
Till the research is completed and it will be saved in electronic format
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
because of your research. Please consider/address all issues that may apply. Ethical
concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration

I have read, understood and will abide by the institution’s Research and Ethics
Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical
issues that may arise in the course of my research