Managing cultural diversity at workplace

Research Project

Table of Contents
Title: ................................................................................................................................................1
Chapter 1: Introduction....................................................................................................................1
Chapter 2: Literature Review ..........................................................................................................4
Chapter 3: Research Methodology ..................................................................................................5
Chapter 4: Data Collection and Data Analysis ...............................................................................6
Chapter 5: Conclusion and Recommendation ...............................................................................17
Chapter 6: Personal Reflective Statement .....................................................................................17
References .....................................................................................................................................18

Title:
Managing cultural diversity at workplace.
Chapter 1: Introduction
1.1 Research Proposal
Research Project Description
The present study potential aim to examine the potential need of effectively assessing
cultural diversity for enhancement of organisational operations. Therefore, cultural diversity is
defined as the most crucial aspect which plays a vital role in development of organisational
performance through enhancing the engagement of employees at workplace (Al-Qudah, 2016).
Workplace diversity is mainly defined to the variety of differences among the people in a
business, thus diversity is not only includes how individual analyse theirselved but also how
others comprehend them. In addition to this diversity in an organisation is mainly encompasses
over gender, ethnic, race, age, religion, group, sexual orientation, citizenship status, mental and
physical situations and other distinct differences among individual at workplace. In this present
evaluation, the over all study is based on Unilever Plc as it is best suitable company to evaluate
the need of negotiate diverseness at work place. Unilever Plc is a large British Dutch
transactional consumer goods firm which has its base office in London England and Rotterdam,
Netherlands. The firm mainly operates in multiple products like food, ice-cream, energy drink
and beverages cleaning agents, personal care items and appearance items. The is founded in the
year of 1929 by the strength full potential of William Lever. Therefore, the business is having
close to 155000 employees who are giving their potentials to make the business higher
profitable. The primary obligation of the business is to assisting diversity at work place for the
intention of compound the functions of the business with managing diversity at work place
(Aluko and Knight, 2017).
Research Aim and Objectives
Research Aim
To analyse the potential need of managing cultural diversity for enhancement of
organisational operations. A case study on Unilever Plc.
Research Objectives
 To understand the concept of cultural diversity in the context of business.
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 To ascertain the need of managing cultural diversity within Unilever Plc.
 To determine the impact of managing diversity over the operations of Unilever Plc. To identify the measures that can be effective in managing diversity at work place.
Research Questions
 What is the concept of cultural diversity in the context of business?
 What is the need of managing cultural diversity within Unilever Plc?
 What is the impact of managing diversity over the operations of Unilever Plc? What are the key measures that can be effective in managing diversity at work place?
Reason for Choosing the Research
A research is mainly implemented to assist the whole operations in right way to arrival at
the key results and resolving the issue in appropriate way, thus the investigation over the area of
analysing the potential need of managing cultural diversity for enhancement of organisational
operations, is mainly conducted because it is a most effective issue in today's modern business
scenario and has direct impact on the transaction and progression of the business (Boylan and et.
al., 2019). In addition to this, the key intention of the researcher is to conduct this study is that it
is effective in developing the knowledge base and enhance the understanding in relation to
cultural diversity. This study explores an individual's personal knowledge to taken up effective
step towards attainment of a better future.
Activities and time scale
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