Managing Cultural Diversity in the Workplace

Research Project

Table of Contents
Title .................................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review .........................................................................................................2
Chapter 3: Research Methodology ..................................................................................................6
Chapter 4: Data Analysis and Interpretation ...................................................................................7
Research Outcome ...................................................................................................................14
Chapter 5: Reflection & recommendation for alternative Research Methodology......................16
Conclusion.....................................................................................................................................17
REFERENCES..............................................................................................................................18

Title
Managing Cultural Diversity in the workplace.
Chapter 1: Introduction
Overview of the Research
The existing exploration aims to analyse the influence of overseeing cultural diversity in
convalescing the employees operations, thus, cultural diversity is an effective area which refers
to the differences among individual because of their different background, culture, ethics, racial,
tradition, attitude and language (Colquitt and et. al., 2011). Furthermore, it is significant for the
business to oversee culture assorted variety as it is successful for the firm in accomplishing
higher development with the rise of individuals from various zone, locale, culture and
foundation. With the guide of this methodology organizations employ up-and-comers who are
not quite the same as one another based on culture. In this current examination, Morrison’s is the
picked association, in this way it is a huge general store which perceived as the fourth biggest
chain of market in United Kingdom (Cascio, 2015). The organization was built up by the
potential endeavours of William Morrisons in the time of 1899, along these lines the headquarter
of the firm is in Bradford, England, United Kingdom. The organization is worked at worldwide
level and significantly bargains in nourishment and drink, dress, books, magazines, CDs and
DVDs. The business is having around 110,000 employees who are giving their finest to the
operations of the firm. The primary motivation of the organisation is to achieving significant
enlargement and success via managing diversity at workplace. Thus, it is effective in emerging
talent and attaining growth (Hung And et. al., 2011).
Rationale of the Research
The investigation into real deed is encompasses over analysing the influence of
overseeing cultural diversity in recovering the employees operations. Therefore, this is a wide
area of academic writing, thus investigation over this area is mainly executed because it is an
effective issue which has a wide influence on the operations and function of an exploration
(Truss and et. al., 2013.). In addition to this, the present analysis is efficacious in exploring an
individual as well as professional acquaintance in relation to the specific area. The another
intention of executing this evaluation is the individual attention of the investigator, as the
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researcher wants to develop idea in relation to this precise area and use their capabilities in future
perspective to attain success in their career (Caligiuri and Tarique, 2012).
Research Aim
“To identify the impact of managing cultural diversity in improving the workforce
performance. A study on Morrisons”.
Research Objectives
 To evaluate the importance of managing cultural diversity at workplace.
 To determine the challenges faced by Morrisons while managing cultural diversity at
workplace.
 To evaluate the ways which Morrisons can use to overcome the issues of managing
cultural diversity at workplace.
Research Questions
 What are the importance of managing cultural diversity at workplace?
 What are the basic challenges faced by Morrisons while managing cultural diversity at
workplace?
 What are the key ways that Morrisons can use to overcome the issues of managing
cultural diversity at workplace?
Chapter 2: Literature Review
Literature Review is characterized to be the most basic zone of an examination, along these
lines it perceived to be the base which is huge in building up a hypothetical system and this is
powerful in improving the comprehension according to the picked investigation zone. This area
is in-comprise over auxiliary sources like books, diaries, distributed articles and non-distributed
articles and so on. Subsequently these sources are huge in giving proper investigation over the
territory of distinguishing the effect of overseeing social assorted variety in improving the
workforce execution (Posthuma And et. al., 2013).
The importance of managing cultural diversity at workplace.
According to the opinion analysis of Katie Sawyer, 2018, culture miscellany in the terms
of an organisation is defined as the aspect when businesses are open to recruit people from
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different area, religion, background, race, religion and culture. In the present current business
condition the significant intention of every little just as enormous business undertakings is to
achieving higher development and accomplishment at commercial centre through overseeing
assorted variety at work environment (Epstein and Buhovac, 2014). In the context of
Multinational Corporation diversity is effective and has various significance like increasing
organisational productivity, strengthen the workforces, retaining talent pool, improve company’s
reputation, improving employees engagement etc. In this manner these all are the key importance
of social assorted variety which may in turns in making an incentive for the business in
accomplishing higher development and achievement.
According to the opinion stated by Vince Scopelliti, 2018, Cultural diversity is
imperative aspect which is effective in promoting diverse knowledge and skills that facilitates
stronger interconnection with the customers to serve them effectively and gain competitive edge.
In addition to this, having a diverse skills and experience at workplace can also encourage
innovation and out of the box creativity which in turns in creating value in attaining growth and
success. In the context of business, cultural diversity is effective in increasing productivity,
improves creativity, developing profitability, improved business reputation and so on, thus
diverse workforce is imperative for the business in enhancing their operations through emerging
effective and unique talent at workplace (Leiter and et. al., 2011).
The challenges faced by Morrisons while managing cultural diversity at workplace.
As per the views expressed by Harold Andrew Patrick and Vincent Raj Kumar, 2012,
Diversity management mainly refers as the process which is planned to develop or preserve a
positive employment atmosphere where the similarities and differences of individual are
appreciated (Wang, Chen and Chen, 2012). Morrisons is a large supermarket which is operating
at global level and the key focus of the business is to attaining higher growth and success via
managing diversity at workplace, but in managing cultural diversity company has faces a
multiple issues and conflicts that affects the overall functioning and operations of the business
(Guillaume and et. al., 2014). Morrison’s is facing assorted issues like language and cultural
barriers, ethnic and cultural differences, gender equality, language and communication and so on,
thus these issues are affecting the operations and functions of Morrison in adverse manner.
Furthermore, various cultures can likewise lead in poor acknowledgement, less network among
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labourers. It might contrarily influence on efficiency of employees (Klingner, Llorens and
Nalbandian, 2015).
As per the views analysis of Scott Clark, 2020, workplace diversity is significantly
defined as the aspect of difference among individual in a business, Morrison’s is a large
supermarket chain which has its operates at wider area and encourage diversity at workplace,
thus the business is attaining assorted benefits via managing diversity at workplace but issues are
also taken place, Hence business leaders who encourages diversity faces assorted challenges like
acceptance and respect, resistance to change, less competitive benefit and holistic understanding
regarding market place, communication barriers, Cognitive Biases and Stereotypes' lower
collaboration and so on, thus these issues influence the productivity and operations of the
business. From the views evolutional of Katie Reynolds, 2020, Embracing cultural diversity in
the context of business is an essential first step for businesses that want to be competitive on an
international scale. Therefore, integration among multicultural teams can be difficult in the face
of prejudice and negative cultural stereotypes. Thus, this recognised to be the key challenge for
the business which has direct impact over the operations and progression of the business.
Morrison's is a large supermarket chain which has its operations in the entire globe and faces
assorted issues regarding diversity at workplace and needs to be managed by the management of
the business to gain growth and success.
The ways which Morrisons can use to overcome the issues of managing cultural diversity at
workplace.
Cultural diversity defined as a crucial aspect which is effective in terms of increasing
opportunities for the businesses helps the business in Achieving higher growth and sustainability.
In today’s world and business scenario the level of competition is very much higher and is
increasing at a rapid level so “of business is to expanding their operations at large level and
cultural diversity mainly also helps the businesses in attracting large number of customers the
help of facilitating them good and appropriate facilities. Morrison’s is a famous and well reputed
supermarket which is operated with the help of its supermarket chain and the company is also
having its operations all over the world and facing various issues of managing cultural diversity
at work so there are multiple ways that can be opted by Morrison’s for the help of reducing the
issues of diversity at work place (Kossek, Baltes and Matthews, 2011). According to the opinion
of Jacqueline Whitmore, 2016, In today's competitive era, diversity is termed to be the critical
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