Business Research Project on Employee Satisfaction at Cowshed Spa Shoreditch

This research project focuses on gauging employee satisfaction, retention, and turnover rate at Cowshed Spa Shoreditch. It includes data collection methods, analysis, advantages, disadvantages, and recommendations for improving employee relations and management.

BUSINESS RESEARCH PROJECT

Table of Contents
TASK 2: BE ABLE TO IMPLEMENT THE RESEARCH PROJECT WITHIN AGREED PROCEDURES
AND TO SPECIFICATION...............................................................................................................................4
2.2 Undertake the proposed research investigation in accordance with the agreed specification and
procedures...........................................................................................................................................................4
1. Design of a questionnaire based on relevant research questions 300.............................................................4
2. How did you use the data collection methods?...............................................................................................7
3. Advantages and disadvantages you found for the data collection methods....................................................9
2.3 Record and collate relevant data where appropriate...................................................................................11
Advantages and disadvantages you found for the data analysis methods?.......................................................14
TASK 3.............................................................................................................................................................15
3.1 Use appropriate research evaluation techniques.........................................................................................15
Executive Summary..........................................................................................................................................15
Introduction.......................................................................................................................................................15
How was the project planning?.........................................................................................................................15
Explain how you met your aims and objectives from the proposal by stating each objective and explain on
how you met this...............................................................................................................................................16
What were your research methods effective? How valid and reliable were you findings?..............................16
What are the benefits of your research results?................................................................................................17
What were the difficulties you encountered?....................................................................................................18
Discuss about methods of data analysis used and why?...................................................................................18
Conclusion.........................................................................................................................................................18
3.2 Interpret and analyse the results in terms of the original research specification........................................18
Please use pie chart, line graph, Bar graphs, cumulative frequency to analyse your raw data results from 2.3
(1)......................................................................................................................................................................18
Write a short report on your data analysis findings..........................................................................................29
3.3 Make recommendations and justify areas for further consideration...........................................................29

Reference List...................................................................................................................................................31

TASK 2: BE ABLE TO IMPLEMENT THE RESEARCH PROJECT WITHIN AGREED
PROCEDURES AND TO SPECIFICATION
The research project conducted to gauge the employee satisfaction, retention and turnover rate at Cowshed
Spa Shoreditch has been under the outlines of the specified methods and tools that are employed to collect
necessary data to support the aims and objectives. The following lay the style and significance of the
methods and sources that were mined to scaffold the investigation conducted to demonstrate employee
relations and management at the reputed spa and body care facility. The structure and contouring provided by
the research design is evident from the data collection methods and fashion in which it is recorded following
a preset coding scheme. The analysis of the methods along with the ones employed and the pros and cons of
each has been individually analysed to meet with the broader goals of the research.
2.2 Undertake the proposed research investigation in accordance with the agreed specification and
procedures.
1. Design of a questionnaire based on relevant research questions 300
Questionnaire for the interview
Quantitative Questionnaire for Survey
Q1. What is the age range that you belong to?
o 21 – 35
o 35 – 50
o Above 50
Q2. How do you identify your gender?
o Female
o Male
o Other
o Unwilling to Disclose

Q3.How long are you working for the spa?
o Less than 1 year
o More than 1 year but less than 5 years
o More than 5 years
Q4. How often do you find you or one of your colleagues being endorsed by the spa management team?
o Once in a week
o Once in a month
o Once in a year
Q5.How often do you expect to be endorsed by the spa management team?
o Once in a week
o Once in a month
o Once in a year
Q6. How often was do you expect to receive a pay raise by the spa management team?
o Once in a quarter
o Once in a semester
o Once in a year
Q7.How often do you see that you or one of your colleagues obtaining a pay by the spa management team?
o Once in a quarter
o Once in a semester
o Once in a year
Q8. How do you rate your performance at the spa for your tenure?
(Rate you answer in a scale of 1 to 5, 1 being least satisfactory, 5 being most satisfactory)
1- Least satisfactory

2- Somewhat satisfactory
3 – Satisfactory
4 – Much satisfactory
5 – Most satisfactory
Q9. How do you rate employee endorsement system at the spa for your tenure?
(Rate you answer in a scale of 1 to 5, 1 being least satisfactory, 5 being most satisfactory)
1- Least satisfactory
2- Somewhat satisfactory
3 – Satisfactory
4 – Much satisfactory
5 – Most satisfactory
Q10. How do you rate pay revision system at the spa at present?
(Rate you answer in a scale of 1 to 5, 1 being least satisfactory, 5 being most satisfactory)
1- Least satisfactory
2- Somewhat satisfactory
3 – Satisfactory
4 – Much satisfactory
5 – Most satisfactory
Qualitative Questionnaire for Interview
Q1. What are the standard processes of endorsement of the employees at the spa?
Q2. What are the standard processes of raising pays of the employees at the spa?
Q3.How are you planning to retain you employees in long run?

Q4. Do you have a plan for bringing changes to your employee endorsement and pay revision policies for
improving your current employee retention policies?
2. How did you use the data collection methods?
The data collection method used to support the structure and make appropriate justifications to the same is
primary sources, both quantitative and qualitative. Additionally, to fortify the deductions and inferences
drawn from the research secondary data from books, online journals and volumes of relevant and authentic
published data sources (Gale et al., 2013). The primary sources that were engaged to shoulder the research
framework was done by interviewing the working staff of Cowshed Spa Shoreditch, and three managers of
the spa facility to find out the level of employee satisfaction and retention. This is a combination of both the
quantitative and qualitative sources that were employed for the fulfilling the purpose of the research.
The methods and tools that are at the disposal of the investigator are quite a handful and can include recorded
interviews, focus group interviews, audio testimonials, diaries and case studies , portfolios and the most
obvious surveys and personal interviews (Birks and Mills, 2015). Taking the example of surveys, designing
questionnaires should be followed by a deep understanding of the static and changeable variables that form
the backbone of coding the questions in the surveys (Alshenqeeti, 2014). It is important, in this respect to
understand the meaning and importance of coding in quantitative data analysis. It implies the process by
which the questions that are listed in the questionnaires are designed pivoted on classes and categories, which
vary according to the criteria of classification (Gläser and Laudel, 2013). It might be close-ended, open-
ended, attitude and demographic questions on the basis of the pattern and technical relevance. It might also
be a division into two broad divisions according to answer choices, which are categorical or nominal and
ordinal. The method of designing questionnaires as a tool of gathering vital and relevant data involve a
number of procedures to ensure that the recorded data is appropriate, succinct and make-sense in terms of the
achieving the aims and objectives of the research. The methods include sketching out important evidences
required to lend support to the research framework and arranging the flow of questions according to their
level of sensitivity, significance and reception by the respondents (Lewis, 2015). The flow of questions
should follow a standard format of screening, warm-up, technical and the most crucial questions. Apart from
the demographical questions, the rest revolved around the subject matter without any deviation or decoy to
register the responses straight from the horse’s mouth. However, problems were expected to be encountered
relating to transparency, sincerity and honesty given the sensitive area of the topic addressing pay and
promotions. In the conduction of the current research project the a testing round or pilot batch of questions
were used before releasing the questionnaire on the online web domain. The following involved a few
rewrites and remodelling until the final structure was reached. It is important to note here that the pilot

survey, which was the central shaft of the few amendments made, was conducted by personally involving
with the staff of Cowshed resort spas whereas the final draft of the survey was published online. The
semantic differential scale was omitted in favour of the comprehension and coherence easily attained from
the Likert scale on the attitude questions of the questionnaire (Munshi, 2014). The overall pattern of the
questionnaire maintained a standard scale of close-ended, concise and relevant questions with simple words
and phrases that are not ambiguous or unfamiliar with the respondents to aid their understanding. In addition,
a sample size of fifty responses was randomly selected from the questionnaires that were distributed online
through reliable software and the same was statistically analysed to shoulder the claims and inferences
drawn.
A crucial reliance to primary data collection is focus group interview, which could not be used for the
current research given the isolation of the researcher from the researcher wherein collective discussion and
interaction would not meet the criteria (Cleary et al., 2014).
Another very critical source of data is case study that involves collecting vital information about individual
person or group to comprehend the current state of affairs, explore the historical events and key variables that
betray the present situation. This is followed by the analysis of those events to formulate and test hypotheses
against the background information. Case studies help the researcher to have a deep understanding of the
problems, variables and the key locales of the context helping him/her unravel, explore and interpret the
significance of each along with the formulation of measures to redress the situation (Palinkas et al., 2015).
The method of case studies could not be used to base the research project while otherwise interviews and
surveys formed the singular means to primary sources of data. The interviews that were conducted all
pitched managerial level of employees to get the highest vantage point of the policies and strategies
employed by Cowshed Spa Shoreditch to extract maximum employee engagement and commitment. Three
managers were interviewed in the course of the interview round within three different domains. The most
important recorded witness was of the Human Resource Manager whose testimony gave the research project
its most sought-after direction and unity. Apart from the HRM, the marketing and operations manager were
interviewed in turns to understand their employee retention policies and programmes.
The secondary data sources were available from the official webpage of Cowshed and the white papers to
chronicle the available data relevant to the research work (Cowshedonline, 2018). The general financial
statements of Cowshed Products Limited were collected from the government page of the website, as well as
a few press releases to analyse the work environment and operational and financial health of the company. In
addition, the chapter of literature review covers a few important areas of employee regulation and the
standalone contribution of human capital to the USP (Unique Selling Proposition) of an organization.

3. Advantages and disadvantages you found for the data collection methods.
The various advantages and disadvantages of the data collection methods that were employed are discussed
in the following for the illustration of the obstacles that are commonly encountered and the merits of
employing the mentioned and used tools.
Primary data collection was the cornerstone of the research work, to support and satisfy the objectives of the
research and the pros and cons of the two, quantitative and qualitative sources are discussed below. The
quantitative data collection used for research project is centred on collecting data by means of publishing
questionnaires online for the respondents to avail, fill and submit the same.
The advantages of this method are prolific and can be sorted in the following:
 A singular advantage of this technique is that the interviewer bias is totally omitted in this process
 It can address a large number of people in an organization or elsewhere at once (McDaniel and Gates,
2013).
 Any embarrassment or discomfiture in part of the employees can be easily avoided by the employment of
this data collection method.
 An additional benefit of relying on digital platform for recording responses as compared to traditional
methods is the huge amount of convenience, time and cost efficiency appropriated out of it (Henderson et
al., 2017).
 Moreover there is the element of a possible anonymity of the identity of the respondent; a factor which is
compounded comfort when as an adjunct the survey is conducted digitally and thus the possible
encounter in the traditional method is altogether removed
 Another edge this method has over other data collection tools is that no huge amount of preparation is
required for the arrangement and conduction of the surveys (Payne and Dorn, 2013).
The disadvantages and pitfalls of the method are also evident in the following:
 A primary problem that stays with this method is the problems encountered while designing and
coding the questionnaire.
 Insincerity, incoherence frequently surface in the context of the surveys.
 Additionally a recurrent pattern of the problem is the insufficiency of the task to meet the deadline.
 It is a critical problem, particularly in the case of online surveys that no assistance can be provided to
the respondents in case they need any if encountering difficulty with a question.
 Moreover, it is often the case that the responses are animated and biased with each other.

 Another source of impediment is that the literacy and skill level of employees required to be able
answer questions are not determined and neither is there any tools to accomplish it.
 Besides there is the factor of the respondents apprehending the premises by reading the entire
questionnaires and deciding beforehand whether to answer all the questions. This runs a heavy risk of
incomplete questionnaires (Ikpeze, 2015).
The qualitative method of data collection relied upon to fulfil the purpose of the research project was
personal interviews with the three managers of Cowshed Spa Shoreditch. In respect to the same the
various advantages and disadvantages of this particular qualitative data collection method has been
examined and listed below:
Advantages:
 A regular advantage of the method of personal interview with the managers is that the
information collected has a sound foundation as well as the fact that it gives substantial
introspection into the heart of the matter (Anyan, 2013).
 Additionally, since personally interviewing allows a serious approach it results in the
collection of accurate and authentic information.
 Motives, feelings and attitude of the respondent can also be recorded as a pro bono along with
the fact that since the questions are open-ended it allows considerable liberty to the
respondents to add additional information as not presaged or estimated by the researcher.
Disadvantages:
 One of the most cataclysmic shortfalls of personal interviews is posed in form of the time that is lost
in the setup, design and conduction of the process. This is extremely time-consuming procedure
(Zikmund et al., 2013).
 Another disadvantage of personal interviews is that it is very expensive and requires to pass muster
with the management of the organization since interviews are handful and conducted individuals of
no less the managerial level in a company.
 Another downside of this data collection method is the interviewer bias, which can seriously
compromise on the fiber and quality of the research.
 Besides there is the component of the respondent bias that frequently surfaces (Fowler Jr, 2013). It is
noteworthy in this context that managers who are interviewed for the sake of giving weight to the
topic and structure of research might often give phony responses for they have the confidence of
their company and work with highly sensitive information.

The above-mentioned advantages and disadvantages are frequently posed to a researcher. However, acumen,
craft and foresight helps in finding a resolution to these problems.
2.3 Record and collate relevant data where appropriate.
Quantitative data
Q1.Which age range do you belong?
Options No. of respondents Total number of
respondents
Percentage of
respondents (%)
21 – 35 12 50 12
35 – 50 20 50 20
Above 50 18 50 18
Q2. How do you identify your gender?
Options No. of respondents Total number of
respondents
Percentage of
respondents (%)
Female 21 50 21
Male 24 50 24
Other 3 50 3
Unwilling to Disclose 2 50 2
Q3.How long are you working for the spa?
Options No. of respondents Total number of
respondents
Percentage of
respondents (%)
Less than 1 year 8 50 8
More than 1 year but
less than 5 years
32 50 32
More than 5 years 10 50 10
Q4. How often do you find you or one of your colleagues being endorsed by the spa management team?

Options No. of respondents Total number of
respondents
Percentage of
respondents (%)
Once in a week 5 50 5
Once in a month 15 50 15
Once in a year 30 50 30
Q5.How often do you expect to be endorsed by the spa management?
Options No. of respondents Total number of
respondents
Percentage of
respondents (%)
Once in a week 10 50 10
Once in a month 20 50 20
Once in a year 20 50 20
Q6. How often was do you expect to receive a pay raise by the spa management team?
Options No. of respondents Total number of
respondents
Percentage of
respondents (%)
Once in a quarter 15 50 15
Once in a semester 20 50 20
Once in a year 15 50 15
Q7.How often do you see that you or one of your colleagues obtaining a pay-raise by the spa management
team?
Options No. of respondents Total number of
respondents
Percentage of
respondents (%)
Once in a quarter 10 50 10
Once in a semester 15 50 15
Once in a year 25 50 25
Q8. How do you rate your performance at the spa for your tenure?

Options No. of respondents Total number of
respondents
Percentage of
respondents (%)
1- Least satisfactory 2 50 2
2- Somewhat
satisfactory
5 50 5
3 – Satisfactory 10 50 10
4 – Much satisfactory 13 50 13
5 – Most satisfactory 20 50 20
Q9. How do you rate employee endorsement system at the spa for your tenure?
Options No. of respondents Total number of
respondents
Percentage of
respondents (%)
1- Least satisfactory 15 50 15
2- Somewhat
satisfactory
15 50 15
3 – Satisfactory 5 50 5
4 – Much satisfactory 9 50 9
5 – Most satisfactory 6 50 6
Q10. How do you rate pay revision system at the spa at present?
Options No. of respondents Total number of
respondents
Percentage of
respondents (%)
1- Least satisfactory 5 50 5
2- Somewhat
satisfactory
15 50 15
3 – Satisfactory 15 50 15
4 – Much satisfactory 9 50 9
5 – Most satisfactory 6 50 6
Qualitative data

Q1. What are the standard processes of endorsement of the employees at the spa?
M1: A performance report is prepared based on the last 6 month performance, which is further presented to
the HR manager for the final decision.
M2: The performance of the employee for the past 6 months is analyzed before endorsing them for
performing any spa activity.
Q2. What are the standard processes of raising pays of the employees at the spa?
M1: The performance of the employee and their behaviour of conduct are evaluated and review is give to the
HR manager.
M2: The analysis of the report received by the managers of every department is evaluated. In addition, the
tenure served is also considered before giving the necessary raise.
M3: Feedback is taken by HR manager from the senior managers of every functional department. In case
employees have given exceptional performance, then they are given a pay raise in a quarter or semester, but
generally it is once in a year.
Q3.How are you planning to retain you employees in long run?
M2: The Company plans to implement certain training programs for the growth and development of its
employees. In addition, the pay raise terms and conditions will be modified and few changes will be made
for the betterment of the employees.
Q4. Do you have a plan for bringing changes to your employee endorsement and pay revision policies for
improving employee retention situation?
M1: Yes, looking at the dissatisfaction level of the employees, changes in either of the policy should be
made.
M2: Yes, there are plans for changes in pay revision policies but not in the employee endorsement policy.
M3: The changes in the pay revision should be definitely made as it will be more effective in retaining of
employees.

Advantages and disadvantages you found for the data analysis methods?
Static primary variable and dependent variable could not be derived since the research is conducted on one
particular company and the industrial perspective is missing from the framework of the research project.
Thus, ANOVA could not be performed for sake of the analysis of data.
The use of primary data analysis was fraught with the problems of setting up proper coding techniques to
identify strata and categories of responses, which apart from the use of software to select samples randomly
return 50 samples, had many incomplete forms that consumed time.
The problem faced with analysing transcripts of the qualitative data sources that involved personal
interviews with the managers was also very crucial since it demanded highly skilled shrewdness to
understand and interpret the same.

TASK 3
3.1 Use appropriate research evaluation techniques.
Executive Summary
The report discusses the various research methods and research tools adopted for the research process. In
addition, it has also highlighted on how the researcher has achieved the proposed aims and objectives, the
various issues faced while conducting the research and explanation of different tools used.
Introduction
The given report will talk about the process, in which the project was conducted, the research methods used,
the effectiveness of the selected research techniques and the reliability of the research data. In addition, it
would highlight the manner, in which the proposed objectives were met, the difficulties faced while
conducting the research activity and the justification for the selecting the data analysis methods.
How was the project planning?
In order to conduct the research effectively, an appropriate project plan was prepared by the researcher with
the help of a Gantt chart (Neuman and Robson, 2014). The various tasks needed for performing the research
were identified and arranged in the order of execution. Before collecting the necessary data and literature for
the research, appropriate research objectives were formulated in accordance with the research topic. A
specific time was allotted to each task with a deadline; the resources needed for the concerned task were
identified and made available and it was decided that every task would be monitored (Meeker and Escobar,
2014). All the information relating to the planning process has been presented in a tabular form in a work
breakdown structure and has been graphically represented through a Gantt chart. On analyzing the project
proposal plan, it can be seen that the objectives of the research are the deliverables of the project. The
proposal plan has mentioned the milestones, which is the day when a specific task would be completed a
certain duration. The research plan has not mentioned the mode of communication to be used for contacting
the survey respondents and managers of the company. Despite the fact that a specific budget was allotted for
the research, the amount and costs incurred have not been mentioned in the project plan. The risks related to
the project were identified while analyzing the scope and limitations of the research, however mitigation of
these risks have not been included as they were not related to the research topic.

Explain how you met your aims and objectives from the proposal by stating each objective and explain
on how you met this.
The core purpose of the research was to examine the manner in which employees in the current market can
be retained through the current practices of human resource development. The research was conducted to
identify the different practices implemented by HR managers for retaining their employees, thereby building
long-term relationship with them. In order to meet the aims and objectives of the research, Cowshed Spa was
selected as case company. The first objective of the research was to examine and assess how the current
leaders retain the key employees in the company. This objective was met by conducting personal interviews
with the managers of the company, gaining information about the various leadership styles strategies
implemented by them. In addition, the second objective of comprehending how the provision of human
resources can help in building long-term relationships between the employee and the company was studied
by conducting a personal interview with the human resource manager of the company. The third objective, to
identify the processes and applied by the company leaders for retaining their employees was also met
through the interviews conducted. In addition to the research conducted, the effectiveness of the human
resource practices and the leadership style practiced was evaluated by conducting a survey. The survey
conducted helped in gathering data with respect to the satisfaction of the spa workers and their views of the
employee retention procedures and leadership practices of the current managers. Further, the collected data
was analyzed with the help of basic statistical tools and collated using mean, median, and mode. Based on
this analysis, conclusive recommendations have been given to Cowshed Spa Shoreditch by helping them
identify an effective retention strategy for their employees, for decreasing the rate of employee turnover and
increasing employee loyalty, thereby achieving the fourth objective.
What were your research methods effective? How valid and reliable were you findings?
The research is a combination of primary and secondary research methods. The secondary research methods
have helped in conducting the theoretical study related to the project, thereby helped in making a comparison
of empirical findings and theories related to the research topic. In addition, it has helped in comprehending
the importance of employee retention as well as helped in identifying the various employee retention
strategies practiced in the industry. On the other hand, the primary research methods used include both the
quantitative and qualitative research techniques. These have helped in gathering the necessary data needed
for the research regarding the leadership style practiced in Cowshed Spa Shoreditch, financial and non-
financial remuneration offered to the employees, the development of responsibility, feedback system,
participation of employees and the working atmosphere prevailing in the company. The quantitative data

was collected through web-based surveys and qualitative data was collected by conducting face-to-face
interviews with the managers.
The term “reliability of data” refers to acquiring the same findings when the research was repeated whereas
the “validity of data” refers to creditability of the research, which means the findings of the research are
genuine and can be used for further research purposes (Haddow, 2013). These two factors were considered
while assessing the findings of the research. The secondary data was highly reliable as the researcher itself
collected it after analyzing various journals, books and other academic sources and selected the most
accurate data. The quantitative data gathered from the web-based survey is not highly reliable, as few of the
employees have not participated in the survey with keen interest. As a result, few of the survey results are not
honest views and have a casual approach in them. On the other hand, the qualitative data collected by
interviewing the managers of Cowshed Spa Shoreditch is reliable, as it was a face-to-face interview and
researcher was able to collect the necessary data required. Despite the fact, that not all managers have
answered all the questions, the limited information shared by them is of significant value and has helped in
meeting the research objectives.
What are the benefits of your research results?
The research results proved to be highly beneficial for the following reasons:
 They helped in meeting the objectives of the research project
 The results helped in identifying the employee retention techniques practiced in Cowshed Spa
Shoreditch
 The research results helped in assessing the employee satisfaction level with the current human
resource practices
 It helped in identifying the practice of HR managers for building long-term relationships with their
employees
 It helped in comprehending the current leadership practices adapted in the company
 The research results helped in identifying the flaws in employee retention strategy and leadership
practice, thereby helped in development of conclusive and appropriate recommendations for
employee retention

What were the difficulties you encountered?
While performing the research, the following difficulties were encountered:
 Convincing the employees and the managers for taking part in the research, dedicating their valuable
time for the research activity and sharing their reviews
 Limited time available compared to the tasks involved
 Limited knowledge of Ms Excel and statistical tools
 Limited literature review available on employee retention
 Limited knowledge of research planning, research methods, research tools and data analysis tools
 Limited funds available, thereby traditional research methods and tools had to be used
Discuss about methods of data analysis used and why?
In order to analyze the data collected through quantitative and qualitative research methods of survey and
interview process, specific data analysis tools have been adopted. The statistical tools of mean, median,
mode, and standard deviation were used for analyzing the survey results as they offer an accurate
representation of the numerical data collected by the learner (Neuman, 2013). While analyzing the qualitative
data, the researcher identified the various trends that provided general answers to the research questions and
satisfied objectives.
Conclusion
The report has offered a discussion on the manner in which the research was conducted. It has focused on the
various research methods and tools that have been adopted and offered a justification for the same. The
report also mentions the problems faced while conducting the research and the benefits of the research
activity.
3.2 Interpret and analyse the results in terms of the original research specification.
Please use pie chart, line graph, Bar graphs, cumulative frequency to analyse your raw data results
from 2.3 (1)
Quantitative data analysis
Q1. Which age range do you belong?

24%
40%
36%
21 – 35
35 – 50
Above 50
Mean Median Mode Standard Deviation
16.667 18 NA 4.1633
Findings and Analysis
The data collected above shows that majority of the employees of the company belong to age group of 35-50
and the least belong to the age group of 21-35. This shows that majority of the employees at Cowshed Spa
Shoreditch are middle aged. The standard deviation shows that the closeness of the data with mean value is
4.1633.
Q2. How do you identify your gender?

42%
48%
6%
4%
Female Male
Other Unwilling to Disclose
Mean Median Mode Standard Deviation
12.5 12 NA 11.619
Findings and Analysis
Based on the above data, it can be understood that majority of the employees in the Spa are male individuals.
The female employees counting to 21 show little difference between the two genders. However, 4 per cent of
the employees have not agreed to disclose their gender. The mean of the data accounts to 12.5.
Q3.How long are you working for the spa?

Less than 1 year
More than 1 year but less than 5 years
More than 5 years
8
32
10
Series1
Mean Median Mode Standard Deviation
16.667 10 NA 13.317
Findings and Analysis
The mean for the collected data is 16.667, which means that the 16th or the 17th respondent’s review can be
used as the value for central tendency. The standard deviation reflects the closeness of the data with the mean
value, as the mean value is 16.667 and S.D. is amounting to 13.317, the data’s are closely related. The
numerical data shows that 32 employees a=have served the company for more than 1 year but less than 5
years.
Q4. How often do you find you or one of your colleagues being endorsed by the spa management team?

Once in a week
Once in a month
Once in a year
5
15
30
Series1
Mean Median Mode Standard Deviation
41.667 30 NA 43.684
Findings and Analysis
On asking the employees about the endorsement of their colleagues, 30 out of 50 have answered that the
endorsement takes place once in a year. 15 individuals have chosen once in a month as their answer, whereas
5 have selected once in a week as their answer. The weighted average accounts to 41.667 whereas the
median accounts to 30.
Q5.How often do you expect to be endorsed by the spa management?

Once in a week Once in a month Once in a year
10
20 20
Series1
Mean Median Mode Standard Deviation
36.667 40 NA 25.166
Findings and Analysis
On asking the employees about their expectations from the spa management regarding their endorsement, 20
employees answered once in a month whereas 20 employees answered once in a draw. 10 employees have
shown high expectations, selecting once in a week as their answer. The median of the reviews lie in the
second range.
Q6. How often was do you expect to receive a pay raise by the spa management team?

Once in a quarter Once in a semester Once in a year
15
20
15
Series1
Mean Median Mode Standard Deviation
33.333 40 NA 16.073
Findings and Analysis
The expectations of the employees regarding the pay raise showed majority of them expecting it once every
semester. The draw in the answer received as once in quarter and once in a year has hindered the data
analysis. There is huge difference between the standard deviation and mean values, showing disparity of
views.
Q7.How often do you see that you or one of your colleagues obtaining a raise in the pay by the spa
management team?

Once in a quarter
Once in a semester
Once in a year
10
15
25
Series1
Mean Median Mode Standard Deviation
38.333 30 NA 33.292
Findings and Analysis
Out of 50 employees, half of the employees have answered that the employees receive a raise in their pay
once in a year. In addition, 15 have said that they have experienced an increase in the pay every semester
whereas 10 have experienced it every quarter. The mean, median and standard deviation have shown values
accounting to 38.33, 30 and 33.292.
Q8. How do you rate your performance at the spa for your tenure?

1- Least satisfactory
2- Somewhat satisfactory
3 – Satisfactory
4 – Much satisfactory
5 – Most satisfactory
2
5
10
13
20
Series1
Mean Median Mode Standard Deviation
38.3 30 NA 39.309
Findings and Analysis
The reviews for self analysis of their performance showed that employees 20 employees are highly satisfied
with their performance and 2 individuals are least satisfied with their performance. The median accounting to
30 shows that majority of the employees are satisfied with their performance.
Q9. How do you rate employee endorsement system at the spa for your tenure?

1- Least satisfactory 2- Somewhat
satisfactory 3 – Satisfactory 4 – Much satisfactory 5 – Most satisfactory
15 15
5
9
6
Series1
Mean Median Mode Standard Deviation
25.2 30 15 3.6281
Findings and Analysis
The data derived shows that majority of the employees are not satisfied with the endorsement system of the
company as 15 have chosen least satisfactory as their answer and 15 have selected somewhat satisfactory.
Q10. How do you rate pay revision system at the spa at present?
1- Least satisfactory
2- Somewhat satisfactory
3 – Satisfactory
4 – Much satisfactory
5 – Most satisfactory
0 2 4 6 8 10 12 14 16
Series1

Mean Median Mode Standard Deviation
29.2 30 30 14.856
Findings and Analysis
Currently, the employees are satisfied with pay revision system but not highly satisfied, as 15 of them have
chosen somewhat satisfactory, 15 have chosen satisfactory and only 6 have chosen most satisfactory. The
mode number is 30, giving weight to two options namely somewhat satisfactory and most satisfactory.
Qualitative data analysis
The three managers have not answered all the questions, but the limited data provided is highly valuable and
reliable. The three managers chosen are operations manager (M1), human resource manager (M2) and
marketing manager (M3). The managers have realized that their employees are highly dissatisfied with the
company, some have issues with the endorsement policy whereas few have issues with the pay policy and
system of pay raise. As per the managers, they follow a systematic and timely method for evaluating
employee performance, according to which the endorsement is given to them or a rise in their pay.
Write a short report on your data analysis findings
Executive Summary
The report shows that employees are highly dissatisfied with the company.
Introduction
The report will present the core results of data analysis.
Discussion
The quantitative data shows that the employees are not satisfied with the current endorsement and pay policy.
The qualitative data, further shows that the employees have identified the dissatisfaction of the employees
and are planning to implement a training program and bring changes in the pay policy.
Conclusion
The analysis of data shows that Cowshed Spa Shoreditch need to implement effective employment retention
strategies as their employees are high dissatisfied.

3.3 Make recommendations and justify areas for further consideration.
Recommendation How By whom By when
Changes in the pay
policy
By making a
common rule and
defining common
factors for
increasing the pay
of the employees
Human resource
manager
Within 3 months
Implementation of
training and
development
programs
Conducting training
and development
programs every
month by senior
management to
improve the skills
and performance of
their employees
Operations
manager, marketing
manager
Within 1 month
Implementation of
awards and
certificates for
recognition of work
Employees should
be awarded and
given certificates to
appreciate their
work
Human resource
manager
Within 1 month

TASK 4

Reference List
Alshenqeeti, H., 2014. Interviewing as a data collection method: A critical review. English Linguistics
Research, 3(1), p.39.
Anyan, F., 2013. The influence of power shifts in data collection and analysis stages: A focus on qualitative
research interview. The Qualitative Report, 18(18), p.1.
Birks, M. and Mills, J., 2015. Grounded theory: A practical guide. Sage.
Cleary, M., Horsfall, J. and Hayter, M., 2014. Data collection and sampling in qualitative research: does size
matter?. Journal of advanced nursing, 70(3), pp.473-475.
Cowshedonline. (2018). Who We Are. Cowshedonline.com. Retrieved 29 January 2018, from
https://www.cowshedonline.com/who-we-are
Fowler Jr, F.J., 2013. Survey research methods. Sage publications.
Gale, N.K., Heath, G., Cameron, E., Rashid, S. and Redwood, S., 2013. Using the framework method for the
analysis of qualitative data in multi-disciplinary health research. BMC medical research methodology, 13(1),
p.117.
Gläser, J. and Laudel, G., 2013, March. Life with and without coding: Two methods for early-stage data
analysis in qualitative research aiming at causal explanations. In Forum Qualitative Sozialforschung/Forum:
Qualitative Social Research (Vol. 14, No. 2).
Haddow, G., 2013. Academic library use and student retention: A quantitative analysis. Library &
Information Science Research, 35(2), pp.127-136.
Henderson, M., Selwyn, N. and Aston, R., 2017. What works and why? Student perceptions of ‘useful’digital
technology in university teaching and learning. Studies in Higher Education, 42(8), pp.1567-1579.
Ikpeze, C.H., 2015. Data Collection and Analysis. In Teaching across Cultures (pp. 29-37). SensePublishers,
Rotterdam.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five approaches. Health
promotion practice, 16(4), pp.473-475.
McDaniel, C. and Gates, R., 2013. Marketing research. Singapore.

Meeker, W.Q. and Escobar, L.A., 2014. Statistical methods for reliability data. John Wiley & Sons.
Munshi, J., 2014. A method for constructing Likert scales.
Neuman, W.L. and Robson, K., 2014. Basics of social research. Pearson Canada.
Neuman, W.L., 2013. Social research methods: Qualitative and quantitative approaches. Pearson education.
Palinkas, L.A., Horwitz, S.M., Green, C.A., Wisdom, J.P., Duan, N. and Hoagwood, K., 2015. Purposeful
sampling for qualitative data collection and analysis in mixed method implementation
research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), pp.533-
544.
Payne, J. and Dorn, W.R., 2013. Data Collection and Analysis. Managing Indirect Spend: Enhancing
Profitability through Strategic Sourcing, pp.15-45.
Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013. Business research methods. Cengage
Learning.