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The Impact of Social Media on the Customer Choice

   

Added on  2020-06-06

19 Pages3170 Words52 Views
Research Project PART 2 -Research Implementation
The Impact of Social Media on the Customer Choice_1
Table of ContentsPROJECT TITLE ............................................................................................................................1TASK 2............................................................................................................................................12.1 Match resources efficiently to the research questions or hypothesis....................................12.2 Attempt the research proposal in accordance with agreed specification and procedure.......32.3 Record the collected data from the respondents in the form of frequency...........................3TASK 3............................................................................................................................................53.1 Description of the research evaluation method with justification.........................................53.2 Interpretation and analysis of the outcomes in terms of the original research......................63.3 Recommendation and justification for future research.......................................................15TASK 4..........................................................................................................................................154.1 Converted in PPT................................................................................................................15
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PROJECT TITLE To analyse the impact of social media on the customer choice and preferences with respect of theMarks and Spencer companyAims: To identify whether social media affects consumer choices.Objectives: Identification of the effectiveness of the social media. In other words, it includes thecriteria in which the social media can be effective in today's modern era;To evaluate the way in which the consumers can be affected by the impact of socialmedia in this modern world;To identify whether social media affect consumer choices;Evaluation of extent to which the customers can be affected by the social mediamarketing;Analysis of techniques and methods by which the impact of social media on consumerscan be evaluated.TASK 22.1 Match resources efficiently to the research questions or hypothesisIn order to conduct an effective investigation for asses the impact of social media on thecustomer choice, researcher required three major resources that is financial resource, technologyand human resources. Time is essential source because scholar have to accomplish the taskwithin given time period. In addition to this, human resource is another major element whichrequired in collecting the information about the topic. Human resources provides a detailinformation about the subject by fulfil questionnaire. In order to collect the information,researcher has conducted survey of the 20 customers. Following are systematic questionnairerelated to the social media impact on the customer choice of Marks and Spencer-Demographic information1. Name: ___________________2. Age18 to 25 year25 to 40 year1
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40 to 50 year50 and above years3.From how many years you are purchasing the product and services from the Marks andSpencer?In Every monthWithin 6 MonthsWithin one yearFrom 5 year4. While you purchases the product and services which component affect to your decision ?Geographical factorPrice factorQuality of productOthers5. Are you aware about the term of social media and its various channels like facebook, twitter,instagram etc.YesN6. Does social media affect you purchasing decision within the Marks and Spencer?YesNo7. Are you agree that Marks and Spencer using an effective channel of social media?Strongly agreeAgreeDisagreeStrongly disagree8. Which tool of social media mostly used by the Marks and Spencer?TwitterFacebookYou tubeOther9. What is major intension to use social media at the time of purchase the product and services?2
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