How Nike Uses Technology in Increasing Brand Loyalty & Awareness: The Case Study of NIKE

Business Research Project (Proposal – workshop 1)
This exercise is designed to make you able to plan research project for the area of
your interest. This is just a suggested template but not a definitive way of writing a
research proposal. It varies based on individual research topic.
Describe what each area means to you and gather and develop information relating
to your research interest area.
Title/Topic: How Nike Uses Technology in Increasing Brand Loyalty &
Awareness:
The Case Study of NIKE
Background
information
Technology has taken over and affected most of our lives. We are so
inclined to have technology at our hands. Nowadays, anything that is
required can be delivered right to your door step in a matter of hours
or even days thanks to the World Wide Web. Nike has seen this
opportunity and ran with it; they have various apps and a website
where most of their products are available to customers. This is very
beneficial for Nike as it is good promotion globally and will help boost
the sale and distribution for their products.
Like any business there are several benefits associated at using
technology in brand awareness. Today, with the coming of data
innovation, data is shared at a dumbfounding rate. This spares time,
offering the capacity to settle on choices quicker this is very beneficial
to a growing business. The use of technology excludes the use of
paying for storage to store large files of paperwork via fundamental
information warehouses that can be retrieved within seconds without
having to physically go and search for specific files under specific
names.
Given that there are several benefits in using technology in,
increasing brand awareness and loyalty the research is right in
attempting to look at the case study of Nike.
Include nikes history in the beginning
Rationale Social media enables most companies to engage in some form of
contact with their customers by promoting incentives and offers and
these things tend to attract new customers. Social media is also used
to help customers with queries and complaints whether it is via email
or direct message.
The increase of technology such as tablets and smartphone’s has
made a big difference to the process of brand awareness and loyalty.
Customers have an easier life as they have the ability to hunt down
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