Research Methodology for a Case Study on Customer Service Quality and Customer Engagement in a Retail Shop

Research methodology

Table of Contents
Research methodology.....................................................................................................................3
Research philosophy:..............................................................................................................3
Research approach..................................................................................................................4
Research strategies.................................................................................................................4
Type of investigation .............................................................................................................5
Time horizons ........................................................................................................................6
Data collection........................................................................................................................6
Data analysis:..........................................................................................................................7
Research ethics ......................................................................................................................7
Reference.........................................................................................................................................9

Research methodology
Research methodology is the process of collecting information with respect to specific
research field. The main purpose of research methodologies is to support the process of
collecting appropriate and authentic information with respect to present study. Research onion
model was presented by saunders in their book titled Research methods for business (Husni,
2020). The model mainly explains the various stages of writing dissertation so that there can be
creation of better organised methodology. Below mentioned is research onion model that
illustrates the way where different elements are part of research work. There are different types
of methodologies that is required to be considered as per the needs of research report. Some of
such methodologies are mentioned below:
Research philosophy:
Research philosophy is the belief that is associated with the method in which the data is
collected with respect to laid aims and objectives of the report. There are three types of
methodologies that includes axiology, epistemology and ontology. With the help of research
philosophy is regarded as the beliefs as per which reliable knowledge and information with
respect to some object can be timely obtained. Each of the philosophies is very helpful in the
process of having sufficient information base. Each of the philosophy is mentioned below:
Ontology: It is the type of philosophy that explains the nature of actuality, there are three types
of ontology philosophy that incudes pragmatism, constructivism and objectivism (Fairchild and
McFerran, 2019). Each is very helpful in the process of collection and evaluation of information.
Epistemology: It is one of the research philosophies that helps investigator in the process of
collecting information with respect to selected subject. Epistemology is classified that includes
interpretivism, positivism and critical realism.
Axiology: It is the philosophy that helps in the process of earning the way available can posses
effect on data analysis & collection of study.
Justification of the selected philosophy: From above discussed information it can be observed
that there are different research philosophies that are very effective and useful in the process of
analysing information (Clarke and Hoggett, 2019). In context of present research positivism
philosophy will be used as it will assist in the process of collecting, using and further evaluation
of quantitative information.