Research Proposal Form

Research Proposal Form
Unit Unit 11 – Research Project
Proposed Title ................................................................................................................................................................................
Section One: Title, objective, responsibilities
Title or working title of research project -The impact of digital technology on Marketing
management (in the form of a question, objective or hypothesis)
Research project objectives (e.g. what is the question you want to answer? What do you want to learn how to do?
What do you want to find out?):
Title: To evaluate the impact of digital technology in order to improve the operational activities of firm: A
case study on business activities of Tesco.
Objectives-
To determine the important of digital technology in performance of business.
To identify the impact on quality service with the use of digitalisation process.
To understand the importance of digital technology to bring systematic operation in business enterprise.
To provide suitable recommendation in order to improvised the operation of business with technological
advancement.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The reason behind choosing this project is my personal interest as well as today’s rising concern of
organisations to opt various digital technologies to attract a large number of customers. Also, I want to
improve my own skills in this particular area by researching in-depth about several accessible digital
tools that can be used by the chosen retail company.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Camilleri, M.A., 2018. Integrated Marketing Communications. In Travel Marketing, Tourism Economics
and the Airline Product. Springer, Cham.
David, M.E., David, F.R. and David, F.R., 2017. The quantitative strategic planning matrix: a new
marketing tool. Journal of Strategic Marketing. 25(4). pp.342-352.
Kieckhäfer, K., Wachter, K. and Spengler, T.S., 2017. Analyzing manufacturers' impact on green products'
market diffusion–the case of electric vehicles. Journal of Cleaner Production. 162. pp.S11-S25.
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g. research, development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing the report):
How long this will take:
It will take around 10
weeks of time.

Appendix
Research Proposal Form (contd.)
Milestone one: .....Submit complete draft Research Report for review/feedback.
Target date (set by tutor): .4th May 2018
Milestone two: ........Submit at TURNITIN final Research Report .
Target date (set by tutor): .4th June 2018 (Note: This is the final deadline for submitting your work at TURNITIN)
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and
why?
What your areas of research will cover:
Research approach- Interpretivism
Research Philosophies
Research design- Descriptive
Research technique- Quantitative
Data collection- Both primary and secondary
Data sampling- Probabilistic
Data analysis- Thematic
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: .................................................................................. (name) ............................................................. date) .....................................................
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................