Business Research Proposal

This business research proposal focuses on the internationalization strategy and digital transformation of small and medium travel agents. It examines the market dependence, opportunities for digital platforms, and specific processes for internationalization. The research methodology includes desk research and qualitative analysis. The study aims to provide insights into the changing travel industry and the impact of digital engagement.

Business Research Proposal 1
BUSINESS RESEARCH PROPOSAL
STUDENT’S NAME
COURSE
DATE

Business Research Proposal 2
Table of Contents
CHAPTER ONE..................................................................................................................................3
1.0 Introduction...............................................................................................................................3
1.2 Research Aims and Objectives.....................................................................................................4
CHAPTER TWO.................................................................................................................................5
2.0 LITERATURE REVIEW.........................................................................................................5
2.1 Past internationalization studies of travels agencies...............................................................5
2.3 Internationalization Dominate views in the business research...............................................5
CHAPTER THREE.............................................................................................................................8
3.0 Research Methodology..................................................................................................................8
3.1 Introduction...............................................................................................................................8
3.2 Strategy of the Research............................................................................................................8
3.3 Research methods......................................................................................................................8
3.4 Desk Research............................................................................................................................8
3.4.1 Types of desk research techniques........................................................................................8
3.5 Purpose of research...................................................................................................................9
3.5.1 Qualitative versus Quantitative analysis...............................................................................9
3.6 Sample selection...........................................................................................................................10

Business Research Proposal 3
CHAPTER ONE
1.0 Introduction
Albrek Travel Ltd was established in the United Kingdom in 1999 and has become one of the
leading B2B & B2C travel agents in East Africa and Middle East travelers. They provide Hajj
& Umrah package deals and Low-cost flights to its independent travel agents and tour
operators in the UK. Their airline partners include Daallo, Jubba, Ethiopian Airlines, Turkish
Air, Emirates, Fly Dubai, Gulf Air, British Airways, Kenya Airways, Qatar Airways and
many more which are offering a wide range of choice for their customers.
In today's world, the idea of globalization has allowed businesses to grow and develop into
cross-borders and international markets. Albrek Travel Ltd has the means to expand
internationallywhich may be a use for this research which will be examined why Travel
companies internationalizing and if so what pace they engage in the cross- border business.
Therefore, research on tangible evidence that supports the internationalization of small and
medium travel agents could gain a competitive advantage will be conducted.
Therefore, my report is intended to evaluate how the UK travel sector has transformed and
advanced over time due to the overview of digital engagement. Gathering evidence on how
internationalization could successfully change in sales, growth and much more.

Business Research Proposal 4
1.2 Research Aims and Objectives
The overall objective is to ‘examine the internationalization strategy and digital
transformation of small and medium travel agents' which can be broken into the following
sub-objectives:
1. To examine if the Travel Industry market dependent on the national market only
2. To identify if there are opportunities for travel agents to change direction to a digital
platform?
3. What specific processes need to be implemented the idea of internationalization of
Travel Agencies.
I have detailed further areas beneath each objective.
1. To examine if the travel industry market dependent on the national market only
This objective would seek and determine if the small and medium travel agents market
dependent on only domestic customers or if there is a growing international market
opportunity that will allow the travel agents to grow globally.
2. To identify if there are opportunities for travel agents to change direction to a
digital platform?
This objective would seek and investigate very carefully to see if there an opportunity for
travel agents to transform their way of work by introducing digitalization approach for the
current market and the internationalization potential target markets.
3. What specific processes need to be implemented for the idea of internationalization
of Travel Agencies?

Business Research Proposal 5
Due to globalization, the world has become homogenous. Therefore, the internationalization
of small and medium travel agents requires a specific process to implement, and it's essential
the companies analyze for what is needed and the mode of entry into it.

Business Research Proposal 6
CHAPTER TWO
2.0 LITERATURE REVIEW
This is the chapter which presents a prior review of the internationalization literature in the
Travel Agency. The areas of importance are identified as the individual entrepreneur and
uncertainty in the broad sense and network relations. It's significant to gain an understanding
of the usage of network related to the foreign market entry decision. The influence is the
insight on the strategic and operational plan and subsequent of internationalization.
2.1 Past internationalization studies of travels agencies
According to (Stenbacka, and Bygdell, 2018) in the past, the world has perceived a change in
global business. Mainly three are the forces driving the technology: (1) advances in the
telecommunication and transportation has aided a more and faster efficient transport, (2)
Advances in technology has nature ease international operations and the knowledge built
economy, (3) deregulation and removal of trade barriers. However, company
internationalization has become easier than ever.
The improvement of the telecommunication technologies has a result in the way we
communicate and operate. According to (Ramirez-Hurtado, 2017) the advancement of the
technology has led to more SMEs becoming the players to the division of the global.
International New Ventures is an organizational business that pursues to originate the
competitive advantage from the custom of the reserve and outputs of more countries. In the
context, the SMEs differ from larger companies concerning the characteristics and their
nature.
2.3 Internationalization Dominate views in the business research
There are two streams of dominant research that dominate the understanding of
internationalization process in the past decades: economic analysis such as the electric
paradigm and international theory (Smaliukiene, Chi-Shiun, and Sizovaite, 2015). While the
process model is such as the Uppsala model.

Business Research Proposal 7
Economic stream
The scholars have overlooked the factors in the internationalization. The international
business has devoted to the consideration of the economic theories. The past economic
perspectives on the internationalization share an objective of the multinational enterprise. The
internalization assumes rational actions as the managers are looking for proof from the
organization (Holloway, 2017).
Process View
The first research focused on the factors causing internationalization, while the second
focused on the stream on explaining the process of internationalization (Ferreira, Costa, and
Costa, 2015). These theories have played a crucial role in understanding the dynamics of
internationalization of travel agencies. The study is based on the three dominant approaches:
1. Stages – the methods are viewed as involving the changes in the company. This
increases its commitments and investments in the foreign market. The two primary
stage models: both the U-model and the I-model describes the internationalization as a
linear process that focuses on the domestic market.
2. Network – This is the network approach which stresses on the development of
international relationships and market benefits. This view argues the system may
advance the organization's enactment by offering quick entree to the valuable skills,
experiences, information, resources, and assets. The market choice and the entry
mode is heavily influenced by business.
3. Contingency – contrary this is the theory in the premise that no universal set of
strategic choice s is considered for all appropriate business. The approach emphasizes
the interactive relationship between the company and the external environment.

Business Research Proposal 8
CHAPTER THREE
3.0 Research Methodology
3.1 Introduction
This is the chapter, which includes the methodology of the dissertation, and it also the parts
which outline the method of the research method, the research strategy, the selection of
sample and limitation research of the project.
3.2 Strategy of the Research
Albrek Travel Ltd industry relies a lot on providing, processing, gathering, and analyzing
statistics to encounter the mandate of customers. Traveling domain is early adopted leisure.
The literature has extensive data about the travel agencies industry in general, and the
research recommends that the traveling industry will endure to a revolution in the future.
Information Technology has an excellent inspiration on the Air traveling sector; in the future,
there would be a time when mere physical theory only (Bowtell, 2015).
3.3 Research methods
3.4 Desk Research
This is a research technique which is required mainly to sit at the desk. It comprises of
collecting data on the existing material; hence it's considered to be a low-cost technique, as
the main cost is involved in telephone charges directories. The research desk technique is
useful since you can conduct at the start of the phase (Sawinska, 2015). Most of the
necessary information can be fetched and used as a benchmark in the process of research.
3.4.1 Types of desk research techniques
Internal desk research – it’s a reasonable starting point of research for the travels agencies.
The main aim of this technique is that it involves existing and internal resources in the
organization to organize the collected data. This method is comparatively cheap and effective
as the internal resources are deputed, and however, the expenditure in getting data is low.

Business Research Proposal 9
External desk research – this is a research which is done outside the boundary of an
organization. It's an appropriate method of collecting data information. The outside resources
can be obtained from the following:
a. Online desk research – the information is gathered by browsing on the internet from
the marketing/ business site and specific data from industry.
b. Customer research desk – this the method of talking to the customer directly. The
feedback provided by the customer is the most accurate and can be useful in the
further research process.
c. The government published data – data from this end is usually related to financial,
social and aspects of the economy.
3.5 Purpose of research
My search of secondary sources will be conducted to refine the objectives and offer an
understanding and new lines of study for the internationalization strategy and digital
transformation of small and medium travel agents. Specifically, this phase should enlighten
about the status of the progress of internationalization and the rapid digitalization changes
occurring in the industry.
3.5.1 Qualitative versus Quantitative analysis
Qualitative research was undertaken to satisfy the objectives of the dissertation. The
qualitative research is the most appropriate for small samples; however, the outcomes are not
measurable and quantifiable. It's an essential advantage, which constitutes the difference with
quantitative research (Bernard, 2017).
Qualitative research Quantitative research
The aim is a complete detailed description Aims to classify the features, count them,

Business Research Proposal 10
and construct statistical models
- Recommends earlier phases of the
research
- Recommend during later stages
The researcher may know roughly The research knows in advance
The design emerges as the study unfolds The aspects are designed before the
collection of data
The researcher is the instrument for
gathering data
The researcher uses tools to collect
numerical data
Evidence is informed of image and objects Information is reported of numbers and
statistics
3.6 Sample selection
The purpose of sampling selection is to form sample research under discussion. As per this
method, the choice of the members is based on their area of expertise, knowledge, and
relationship regarding research subject. The current study, the selected participants, are
chosen on a remarkable where they have a link under the analysis, adequate and applicable
work involvement in the field of travel agencies. When the research is complete, the collected
data will be stored for the subsequent data analysis (McNabb, 2015). The statistical method is
advised to analyze the data. This stage for data analysis is the most important for the
proposed research. The personal data for the participant will not be published without the
consent of the owner. While announcing the results, the participant’s sensitivity will be
highly considered. The research will comprise of 6 participants from the traveling agencies.

Business Research Proposal 11
Reference
Bernard, H.R., 2017. Research methods in anthropology: Qualitative and quantitative
approaches. Rowman & Littlefield.
Bowtell, J., 2015. Assessing the value and market attractiveness of the accessible tourism
industry in Europe: a focus on significant travel and leisure companies. Journal of Tourism
Futures, 1(3), pp.203-222.
Ferreira, T.M., Costa, A.A. and Costa, A., 2015. Analysis of the out-of-plane seismic
behavior of unreinforced masonry: A literature review. International Journal of Architectural
Heritage, 9(8), pp.949-972.
Holloway, S., 2017. Straight and Level: Practical Airline Economics: Practical Airline
Economics. Routledge.
Ramirez-Hurtado, J.M., 2017. The Use of Importance-Performance Analysis to Measure The
Satisfaction of Travel Agency Franchisees. Revista de Administração de Empresas, 57(1),
pp.51-64.
Sawinska, A., 2015, April. Travel Agencies' Marketing Orientation concerning a 50 Plus
Consumer. In 3rd International Scientific Conference Tourism in Southern and Eastern
Europe (Vol. 3, pp. 341-354).
Smaliukiene, R., Chi-Shiun, L. and Sizovaite, I., 2015. Consumer value co-creation in online
business: the case of global travel services. Journal of Business Economics and
Management, 16(2), pp.325-339.
Stenbacka, S. and Bygdell, C., 2018. The cosmopolitan farmer: Ideas and practices beyond
travel and internationalization. Journal of rural studies, 61, pp.63-72.