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Challenges and Opportunities of E-commerce in Ethiopia PDF

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Running head:CHALLENGES AND OPPORTUNITIES OF ELECTRONIC BUSINESS1Challenges and Opportunities of Electronic Business: A Case Study of eBay AustraliaStudent’s NameInstitution
CHALLENGES AND OPPORTUNITIES OF ELECTRONIC BUSINESS21.IntroductionBusinesses in Australia and the world over are increasingly adopting the Internet andthe World Wide Web (WWW) as mediums of trade to carry out online transactions. TheInternet and the WWW are essential for E-commerce as they allow businesses to reach newsuppliers and customers enabling the firm to expand its market[ CITATION Sin02 \l 1033 ].TheInternet and WWW are digital technologies and are used to enhance communication betweensuppliers and buyers. This chapter gives a detailed account of the background of the studyexploring E-commerce in Australia, the challenges, and opportunities experienced bybusinesses that use the internet to carry out business transactions.The issues presented indicate that e-commerce in Australia has created value forbusinesses, although the benefits and longterm and depend on the management and technicalissues to be addressed. Because of the fast-evolving nature of technology and E-business,many businesses found the new developed to be challenging. Some of the challenges includeissues with globalization and global trade such as cross-border taxation, information flow,cybersecurity and trust, authenticity and the high cost of acquiring new and emergingtechnologies, as well as the skilled workforce, operate and maintain the infrastructure[ CITATION Ana15 \l 1033 ].Study findings also report that businesses require formal methodsto evaluate the performance of e-business to realize the benefits of online investment andfurther expand their online venture.The electronic business is also known as Electronic commerce, or E-business refers todoing business via the Internet. As such, E-business can be defined as the use of digitaltechnology to improve organizational performance. Burns (2016) defines E-business as theprocess of buying and selling of goods and services via the internet. Some of the
CHALLENGES AND OPPORTUNITIES OF ELECTRONIC BUSINESS3organizational opportunities that are available with E-business include increased market shareand profitability, better customer service, and improved product delivery. E-business includesall the activities of trade, funds transfer, digital communication and interactions betweenbusinesses and between individuals. The increased adoption of E-business in Australia andglobally has the changed the face of trade and finance. The digital platform has created globalmarkets including business-to-business (B2B) and business-to-consumer (B2C) systems suchas eBay.Following the development of the Internet and the adoption of digital technologies inconducting businesses, many challenges and opportunities have emerged. It is due to theseprevious findings that this paper proposes to carry out research to determine the opportunitiesand challenges presented by online business in Australia. The research will be conducted as acase study of eBay Australia.2.Project ObjectiveThe primary objective of the research will determine the challenges and opportunitiesof electronic business. Other specific project objectives will include:1)To determine the background of electronic business in Australia.2)To examine the regulatory landscape of Australia.3. Project ScopeThe study will investigate the challenges and opportunities of electronic business. Theresearch will focus on eBay Australia and will ignore the other online businesses since theyare many and cannot be covered in totality within a single study. However, the study will usean appropriate method in research to guarantee generalizability of the findings, validity,reliability, and trustworthiness.
CHALLENGES AND OPPORTUNITIES OF ELECTRONIC BUSINESS44. Literature Review4.3 IntroductionTechnology is rapidly evolving within the contemporary world of business. At thesame time, the experience of consumers and suppliers is also changing. The challenges andopportunities in business affect consumer behavior which influences emerging products andservices at a speed that is at times difficult for regulators and consumers to keep pace. Burns(2016)suggests the consumers within the emerging markets often have difficulties indetermining effective technologies for their use. The electronic business which refers todigital commercial transactions includes various stakeholders including manufacturers,governments, marketers, service providers and the consumers.Currently, consumers the world over can make purchases on almost everythingthrough online transactions including electronics, groceries, textile products, jewelry, andother products (Ngai, Gunasekaran, Wamba, Akter, & Dubey, 2017). Consumers can alsomake use of electronic businesses to make other unspecified transactions for services such asthe online purchase of tickets, purchase, and payment of insurance, professionalconsultations, among others. However, regulators need to determine the areas of emerging e-commerce that are most profitable for future benefits of their businesses.The past decade has seen E-business in Australia evolve to a great extent resulting inmore sophisticated supply chain creating challenging situations for online businesses likeeBay as well as bringing opportunities for business expansion concomitantly (Wamba, Akter,Edwards, ChopinG, & Gnanzou, 2015). It is, therefore, essential for managers of electronicbusinesses to ensure that they adequately address the challenges of digitalization as theyutilize the potential opportunities for the expansion of their businesses. Consequently, the
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