Reflection on Business Research Course

The author reflects on their experience and learning outcomes from a business research course. They discuss their insights on research designs, methods, and ethics. The knowledge gained will be useful in their future career and coursework.

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Reflection
Name
Institution

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REFLECTION
Introduction
In this coursework, I have learned about business research, and I have found it very
useful for my career path. In this course, I have been able to acquire knowledge about
researching from the research designs to the methods. This knowledge has helped me in
conducting specific activities such as answering the assignments one and two provided in class.
The reason I was able to answer the questions was that I had the skills for researching and
analyzing data that I was able to apply when doing the assignments.
I found the business research course useful in not only my career but my future as well.
The knowledge that I have gained I will be able to apply in my business when researching on my
target audience so that I can cater to their needs. The knowledge is also useful in my coursework
for doing activities such as group work and group assignments as well as carrying out research
on topics assigned in class. My learning experience during this course has been great and very,
and I feel like I have gained a lot.
Week 1
In this week I learned about the nature, process, and strategy of business research. The
learning experience in this week was great, and I found it very effective. The knowledge that I
learned in this topic I will apply to my future career in that I will use inductive reasoning when
presented with a problem. Here I will evaluate a problem and then determine its cause and its
solutions. I will also be able to apply this in my life when faced with an obstacle. I read a lot
about business research and the gaps and unresolved issues that exist.

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Week 2
In this week I learned a lot about research design and how to plan the research process. I
read a lot about the different research designs and also discussed them with some of my
classmates. The learning experience was rich, and the discussions were very effective since I was
able to receive other people's views and knowledge. In this week I felt highly motivated to learn
and always looked forward to the classes. I learned about the research process in terms of timing
and how to come up with compelling findings. I will apply this in my coursework when doing
assignments to produce persuasive arguments when answering questions.
Week 3
In this week I learned about literature review and how to write business research. I did a
lot of research on literature review before the lectures, and this gave me a better understanding of
the topic during the lessons. I mainly learned how to read effectively by jotting down notes and
asking myself questions. I was able to apply this when reading for my exams by writing down
the key points and answering questions about the topic. I developed new insights on researching
from internet sources and how they are useful but also ineffective. This gave me better
knowledge on how to carry out the literature review. I found the learning experience effective.
Week 4
I learned about the ethics and legal considerations in business research. During the
learning process, I carried out a lot of research about ethical issues and how they affect other
individuals. I was able to learn about the invasion of privacy and defamation that can be caused

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by research. I developed a new understanding of copyrighting and the importance of not
infringing other people's rights. The learning experience was great and effective in equipping me
with ethical principles. I will be able to apply this in my future career by conducting my
businesses ethically and abiding by the law.
Week 5
I learned about qualitative research in this week. The learning experience was great as I
was able to gain knowledge on how to carry out qualitative research from the sampling to
participant observation. I was able to apply my knowledge on research by collecting relevant
data and interpreting the data. I will use this in my future when researching topics given in class
to come up with correct findings. The reason I did assignment one was so that I would see if I
was able to carry out qualitative research. The learning experience was helpful as I was able to
do the assignment effectively.
Week 6
This week I learned about interviewing and focus groups. I liked these lectures, and I
always felt motivated to learn more. During the learning process, we created interviews that we
shared and answered and the lecturer gave us few pointers on how to write a compelling
interview. I was able to learn about the different types of interviews and how to conduct them. I
found the focus group very helpful especially when doing assignments. I learned about how to
use focus groups to generate different views on a topic. With this knowledge, I will be able to
conduct useful interviews in my life, e.g., job interviews.
Week 7

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In this week I learned about qualitative data analysis. I found the learning experience
useful, and I was able to apply it to my course when analyzing data. I was more curious about the
grounded theory, and I carried out a lot of research on it during the learning process. I was also
able to learn about coding and the problems that arise from it. This helped me in coding
effectively to arrive at corrective findings. I felt that the secondary analysis of qualitative data
was not as helpful as the grounded theory. Therefore I preferred using the grounded theory.
Week 8
In this week, I learned about quantitative research and how to use it in business research.
I was able to connect quantitative research with qualitative research learned earlier and tell the
differences between the two. I felt like quantitative research was more helpful as it provided the
numbers for specific data which in my opinion had more significant findings. I will be able to
apply this in my course when researching for an assignment given. During the learning process, I
was able to hear other people's views on quantitative research and how they felt about it. The
learning experience was great and effective.
Week 9
This week, I learned about structured interviewing and questionnaire design. I especially
developed a new insight on how to develop questionnaires and their advantages and
disadvantages. During the learning process, the lecturer asked us to prepare questionnaires both
open ended and close ended. I found this activity very helpful in applying the skills that I had
learned. The lecturer also gave us a few pointers on our questionnaires, and I found this learning
experience helpful. I will apply this knowledge in my life when developing questionnaires for

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any purpose and when conducting interviews as well. I also learned about the different types of
interviews and identified which the most effective was in arriving at conclusions.
Week 10
In this week I learned about structured observation and content analysis. During the
learning process, I learned a lot about people's behavior and how to use it in research. We carried
out activities where the lecturer asked us to carry out an observation of other people (classmates)
and write our findings. Once again I found this very helpful because I love group activities. I was
also able to learn about content analysis through coding. I was able to connect this with the
knowledge that I had acquired in week 7. I will apply this in my future life when analyzing other
people's behavior to determine their interests and needs.
Week 11
In this week I learned about secondary data analysis and quantitative data analysis. In the
secondary analysis, I was able to connect it with the lecture in week 7. In this lecture, I gained
more insight into the advantages and the disadvantages of secondary analysis as well as the
limitations. Hypothetically, I would say that secondary analysis is more efficient in terms of
saving time and money, but it can be difficult to understand the work in the data. My learning
experience in this week was helpful, and I will be able to apply in my coursework when
analyzing data for research or an assignment.
Week 12
In this week I learned about mixed methods research. At first I felt very confused during
the lectures about using both qualitative and quantitative research methods, but later on, I

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developed a better understanding. This I was able to do during the learning process by
concentrating on the lectures and reading more out of class. I learned how to use multi-strategy
especially in the case where one research design does not provide all the answers. I will be able
to apply this in my career when solving problems in my business by coming up with multiple
strategies to solve the problem.
Conclusion
I was able to learn a lot about business research in this, and I valued the learning
experience. I was able to gain a lot of knowledge about the different aspects of research designs
and apply the knowledge to my career as well as my life. I loved the group work activities, and
the experience of sharing views and knowledge was very insightful.
In overall, the course helped me in conducting researches to get correct findings and
accurate conclusions. This knowledge I was able to use in other course works as well and also
apply it in future in my business when carrying out research on my target audience. In
conclusion, I found the course very helpful.

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