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Impact of Social Media on Business

   

Added on  2020-03-04

10 Pages2198 Words81 Views
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Running head: BUSINESS RESEARCHBusiness researchName of studentName of UniversityAuthor note
Impact of Social Media on Business_1

1BUSINESS RESEARCHTable of ContentsIntroduction......................................................................................................................................3Project objective..............................................................................................................................3Project scope....................................................................................................................................3Literature review..............................................................................................................................4Introduction..................................................................................................................................4Advantages of using social networks for businesses...................................................................4Disadvantages of using social networks for businesses...............................................................6Literature gaps..............................................................................................................................7Conclusion.......................................................................................................................................8References........................................................................................................................................9
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2BUSINESS RESEARCHIntroductionThe business research topic is to evaluate the advantages and disadvantages of usingsocial networks in businesses in Australia. With the advancement of technology andcommunication nowadays, the social networks have been considered by many businessorganisations within the retail industry as good marketing tools for sending messages andinformation to the targeted audiences. The social media has several advantages anddisadvantages, and it is important to utilise it in a proper way for gaining the good results;otherwise, it can even result in severe risks and lead to bad reputation and brand image of retailcompanies in Australia (Aljabre, 2012). Project objectiveTo identify the impact of social networks on business within the retail industry ofAustraliaTo evaluate the advantage and disadvantages of using social networksTo assess the impact of social networks on the enhancement of brand reputation andimageTo recommend necessary measures for enhancing the efficiency of social networks inbusinessesProject scopeThe scope of the project is huge because social networks are effective tools for enhancingbrand name and image and attracts more customers, thereby influence their buying behaviourtoo. This would also allow the companies to generate huge amounts of revenue in business. The
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