Advantages and Disadvantages of Using Social Networks - Woolworths Case Study

RUNNING HEAD: ADVANTAGES AND DISADVANTAGES OF USING SOCIAL
NETWORKS 1
ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS
Student Name
Institute Name

ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS 2
Contents
Introduction................................................................................................................................3
Project Objective........................................................................................................................3
Project Scope..............................................................................................................................3
Literature Review.......................................................................................................................4
Research Questions/Hypothesis.................................................................................................6
Primary Question....................................................................................................................6
Secondary Questions..............................................................................................................6
Research Design and Methodology...........................................................................................6
Qualitative research................................................................................................................6
Quantitative research..............................................................................................................6
Research Limitations..................................................................................................................7
Time Schedule............................................................................................................................7
Conclusion..................................................................................................................................7
Reference....................................................................................................................................9

ADVANTAGES AND DISADVANTAGES OF USING SOCIAL NETWORKS 3
Introduction
The report will discuss in detail about the advantages and disadvantages of social networks in
context with Woolworths Australia. Woolworths is a well-known retailer that is able t get
attention of many shopper and has always known for its high quality. The management of the
company in last few years have experienced a lot of negativity on social media (Zhang and
Moe, 2017). There is rage among the consumers because of the employment advertising case
which can be discussed as an important study for the social media marketing and it will also
work as a guide for many other corporates to address the negative feedback or experience
expressed on social media.
Project Objective
The objective of the report is to understand various advantages as well as disadvantages of
social network with the help of case study on Woolworths.
Project Scope
Woolworths understand the significance of social media like many other big brands. It is
important to use social media in order to remain relevant in the lives of the customers. The
feedback by the consumer on various social media channels shows that the consumers are
facing positive experience offline with the brand (Bryman, 2015).
Instead of the apparent movement in platform, the company constantly provide great kind of
photographs as well as videos that can be shared to engage the consumer on FB and
Instagram.