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Business Research - Assignment Solved

   

Added on  2021-05-31

16 Pages3660 Words46 Views
BUSINESS RESEARCHPROS AND CONS OFSOCIAL MEDIA MARKETINGINSTITUTIONAL AFFILIATION(S)STUDENT NAME[Pick the date]

P a g e | 2Table of Contents1.INTRODUCTION.........................................................................................................................32.PROJECT OBJECTIVE...................................................................................................................43.PROJECT SCOPE.........................................................................................................................44.LITERATURE REVIEW..................................................................................................................54.1 Methods of social media marketing:.......................................................................................5Online advertisements...................................................................................................................5E-mail marketing............................................................................................................................5Search engine optimisation...........................................................................................................6Affiliate marketing:........................................................................................................................64.2. Pros of social media marketing:..................................................................................................6Cost effective:................................................................................................................................7Communication:............................................................................................................................8Large audiences:............................................................................................................................8Targeted and retargeted customers:.............................................................................................94.3. Cons of social media marketing:.................................................................................................9Time intensive process:...............................................................................................................10Trademark and copyright infringements:....................................................................................10Negative Feedbacks of customers:..............................................................................................11Trust and privacy issues:..............................................................................................................115.RESEARCH GAP........................................................................................................................126.CONCLUSION...........................................................................................................................12REFERENCES....................................................................................................................................13

P a g e | 31.INTRODUCTIONSocial media sites are one of the latest tools used by businesses nowadays that enable’s social media marketing to raise visibility of their products or services through internet. Socialmedia sites have proved to be valuable for building business networks and exchange of knowledge and ideas. ‘Web’ is the trend that has enabled social media networking in which software’s are developed by users to enhance knowledge exchanging and creativity in collaborative manner[ CITATION Cha18 \l 1033 ]. Through open services and application, users are able to participate in more concerted way in which communication process is enabled. Sharing, repurposing and remixing of personal thoughts and ideas about contents helps the society gain an insight about latest trends and fashion along with making easier for companies to get knowledge about customers preferences. Moreover, social networking is available free of cost to everybody with accessibility of internet which is also one of the reasons for its growing popularity. Features like getting connected with large number of people at the same time along with getting quick brand recognition are some of the few reasons behind using social networking as a part of marketing strategy by many businesses[ CITATION Ada18 \l 1033 ]. Although it has got many pros, but it must be admitted that every advantage comes with additional disadvantages. Therefore getting complete knowledge about both pros and cons related to social media marketing becomes essential to gain utmost out of it.

P a g e | 42.PROJECT OBJECTIVEThe main objective of this report is to define the concept of social media marketing from marketer’s point of view. This report will find out pros and cons related to social media marketing along with finding its scope in future trading. By making analysis of reviews madeby different authors, this study will help in getting a clear picture about ideas and knowledge about the social media marketing from different perspectives. By finding out different ways in which social media marketing is done, this study will also assist the readers (organisations)to get inclusive facts related to the topic. 3.PROJECT SCOPEWith regards to the objectives of this research, this report will focus on investigation frombusiness perspective with the aim in providing complete knowledge about social media marketing. Since the scope of social networking is a broader concept, focussing on one area will bring clarity in study and also help in determining the core objective of this report that is finding out pros and cons related to social media marketing.

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