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BUS8375 - Social Networking on Business Research

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Conestoga College

   

Business Research and Data Analysis (BUS8375)

   

Added on  2020-03-07

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BUS8375 - Social Networking on Business Research. This document discusses some of the major advantages and disadvantages of using social media in business. Also, we cover various sorts of social media networking techniques. Also, the effects of social networking on the long-term viability of businesses.

BUS8375 - Social Networking on Business Research

   

Conestoga College

   

Business Research and Data Analysis (BUS8375)

   Added on 2020-03-07

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Running head: BUSINESS RESEARCHAdvantages and Disadvantages of using Social Networks in BusinessName of the Student:Name of the University:Author Note:
BUS8375 - Social Networking on Business Research_1
1BUSINESS RESEARCHTable of ContentsIntroduction......................................................................................................................................2Project Objective.............................................................................................................................2Project Scope...................................................................................................................................2Literature Review............................................................................................................................2Use of Social Media in Business.....................................................................................................3Social Networking Methods............................................................................................................4Advantages of using social networking...........................................................................................5Disadvantages of Social Networking Process.................................................................................6Impact of Social Networking on business sustainability.................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10
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2BUSINESS RESEARCHIntroductionSocial media is one of the most significant channels of promoting business. Thisinexpensive way of promoting the business and gathering the customer base is much beneficialfor the company (Jussila, Kärkkäinen & Aramo-Immonen, 2014). The business can reach to theright customers through the social networking mediums. In spite of the positive contributions,use of social media has some of the recognizable disadvantages as well. The study would explorethe consequences faced by Telstra in using social networks for the business. The identification ofthe advantages and disadvantages would be presented in this research project. Project ObjectiveThe objective of the project is to identify the significant pros and cons that Telstra hasbeen dealing with while using the social network systems for the business purposes. Project ScopeThe information gathered from the project would develop the clear ideas regarding theexclusive benefits and devastating disadvantages of using social network. This informationwould be used as the secondary research data for the similar project work in future. Literature ReviewSocial media is the most advanced and modern tool for the business marketers that aretrying to reach to their target customers. It is true that the social networking process has thepositive contribution to the business purposes (Trainor et al., 2014). Similarly, the misuse of thesocial networks can cause harm to the business in a significant way. The literature study would
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3BUSINESS RESEARCHpresent the structured information related to the significance of using this promotional mediumto gather customer supports. The benefits and disadvantages of social networking sites would bediscussed in this literature review section. Use of Social Media in BusinessIn current scenario, it has been observed that people spend most of their time on internet.The development of the sophisticated trends has made the customer dealing in an easier way.Promoting the business through the social media sites is much helpful for the business marketers(Leftheriotis & Giannakos, 2014). The customers prefer searching the information regarding thebusiness brand through online sources. The major motto of social networking is to connectpeople largely and making them aware of any specific brand, product, or services. The use androle of social networking process in business world is widely discussed topic. Internet is one ofthe most beneficial advanced technologies that provide the better opportunities to the businessmarketers to promote their business to the target customers. By sharing the thoughts over theinternet sources, the business marketers can find out their target customers. It is to be specifiedthat the telecom industry is highly competitive (Luo & Zhong, 2015). The best internetconnection service ensures more money in this industry since people tend to deal with thebeneficial service and product specifications. In majority cases, it has been observed that the telecom companies generally offer thesimilar type of services. Therefore, it becomes quite difficult to differentiate from thecompetitors. In such cases, the improved and well-developed social networking process would bemuch beneficial for the telecommunication company to increase the customer base (Tsimonis &Dimitriadis, 2014). Managing the communication through the social networking is much
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