The Clientele of Chic Marie: Target Market and Fashion Products

Business retail

Business retail 1
The clientele of Chic Marie
The clientele of Chic Marie is made up of women and it ranges between the ages of 35-55.
This target group belongs to the mid-range income and like to try the latest fashion products.
The target segment has maintained such a lifestyle that likes to go for the shopping on a
weekly basis. The targeted clientele is fashion-forward and trend conscious. The customers
are also certainly sensitive towards having most up to date and fashionable clothing and
accessories at a reasonable price. The clientele of Chic Marie is like to shop at its store then
going to different stores and buying from them. The customers seek for the branded value and
Chic Marie is capable of providing it. The segment is even empowered by the internet,
globalisation and technological innovation. The fashion has become rapid for the customers
followed by the acceptance. The customers keep the close watch on fashion and expect to see
the new designs in the stores (McNeill and Moore, 2015).
Technologies which can influence product purchasing
The technologies have a great role in influencing product purchasing. The pioneering
technology can drive the system by comprising big data. It creates a universal shopping
experience encompassing both brick and mortar locations and online stores. This technology
is even helpful in tackling the direct competitors. It even assists in updating collections for
almost 6 times in a year. The brand also produces in the least number of designs which
promotes buyers to purchase the product as they are likely to buy the exclusive products. The
sophisticated technology can also be driven by Chic Marie to enable information for the
buyers so that they can take the decision to purchase the products. It assists to respond
effectively for the developing trend (Liao, et al. 2019). The design team of the company also
observes buyer’s behaviour by visiting nightclubs, universities and other venues. The
designers and customers are a critical part of the company’s strategy. Chic Marie can also use
in-store tech to enhance its frustrating shopper experience. The self-service checkouts can be
launched to enable customers to skip queue and purchase items through doing it yourself
kiosks. It will abolish long queues completely and will motivate buyers to purchase the
products even in a short period of time (Patel and Harnett, 2018).

Business retail 2
Fashion products
Chic Marie will choose five fashionable products to be part of the company’s next collection
like bags, swimsuits, professional suits, boho jewellery and sunshades.
Bags: Chic Marie will be offering sling bags and bag packs as both types of bags are in the
trend and meet the criteria of the target market which is 35-55 year age. This segment mainly
belongs to the professional group and carries sling bags on a regular basis. Such people also
tend on the trips in the holiday season so bag packs are their essential need (Jimenez, Valdes
and Salinas, 2019).
Swim suits: Chic Marie will meet the need of the target market by offering a different type of
swim suits for the target segment (Griva, et al. 2018). The swim suits will be made available
in different colours. The sizes will be offered in XS, S, M, L, XL and XXL.