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The Digital Innovation | Assignment

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Added on  2020-02-24

The Digital Innovation | Assignment

   Added on 2020-02-24

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Digital Innovation 1DIGITAL INNOVATIONBy Student’s NameCourseLecturerUniversity
The Digital Innovation | Assignment_1
Digital Innovation 2Business model canvasKey PartnersFactories in AustraliaFashion magazinesShop CentersVR/AR partners Legal Advisors Logistic PartnersKey Activities Apparel ManufacturingBeauty products productionSupply Chain Quality Control Customer ServiceOrdersShippingE-CommerceValue PropositionHigh quality design clothingHigh-quality make up products Excellent buyingexperiencePricingBest customer servicePerfect fit supported by VRand AR technologyCustomer RelationshipsCustomer care serviceCustomer Feedback Product offersCustomer SegmentsFashion enthusiasts Students Price-conscious shopperMid-income shoppers Urban population Key Resources Shops E-commerce websiteFashion designersRaw materialsInfrastructure Value CreationMake up productsFashion GarmentsInternational Quality standard Right PriceChannelsRetail shopsOnline distributionTrade fairs Export
The Digital Innovation | Assignment_2
Digital Innovation 3CapitalCost Structure Raw Material Cost: 55%Labor cost: 10%Energy Cost: 10%Supply Chain Cost: 25%Revenue streams In-store salesOnline salesTechnology analysis and trends in the context of Virtual Reality and Augmented Reality in the Fashion IndustryVirtual Reality (VR) and Augmented Reality (AR) have gained traction in the fashion retailing industry due to the competitive advantage they offer. Leading fashion retailers have adopted VR and AR technology and partially integrated it into their services to enhance customer experience and gain an edge over their rivals (Volino, 2008). A major VR and AR trend in this industry is virtual dressing room. Some retailers such as Gap have created VR apps that allows users to test the clothes available (Pachoulakis, 2012). For example, Gap’s dressing room app allows customers to select a body type. The app displays an image of the clothing modeled for a specificbody type selected by the customer. While this has several limitations, it’s a good start for immersive tech in the industry that is personalized to customers’ needs. Other firms using VR technology allow users to upload their body data. Such body measurements are used to model a perfect body type that matches the customer. This allows customers to pick right-fit clothing that are precisely measured based on their data. Many businesses that have adopted AR and VR tech report an improvement in customer’s brand experience albeit the existing technology constraints. From a retailer’s viewpoint, VR technologyreduces barriers to online purchasing. VR technology have enabled many retailers to create
The Digital Innovation | Assignment_3

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