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Business School Application | Ethical Approval

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Added on  2019-09-30

Business School Application | Ethical Approval

   Added on 2019-09-30

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Business School Application for Ethical Approval for Taught DegreesFebruary 2017This form should be completed for any research involving primary data collection conducted by students on taught degreesof the Business School. This procedure particularly aims to minimize ethical issues where the primary data involves human data and includes human beings and their records (such as medical, genetic, financial, personnel, criminal and test results including scholastic achievements). Please note that no research may be conducted in the Business School where participants are children.A copy of this application will be retained by the School for up to 6 years. The Business School will provide summaryinformation to University’s Research Ethics Committee (UREC) and will provide further information to UREC as requested. 1.Title of project:Market Analysis and Sales Development of Godiva-Hong Kong.2.This Project is: UG Research linked to Taught Course* UG Dissertation* PG Research linked to a Taught Course* PG Dissertation**May require University UREC approval – if this is the case, then a new application using the UREC form will be required.PLEASE ENSURE THAT THIS FORM IS APPROVED BEFORE COMMENCING RESEARCH. IF NOT, YOUR RESEARCHMAY BE SUSPENDED WITH IMMEDIATE EFFECT.3. Principal Investigator(s):Family Name:Given Name:Banner ID:Programme:4.Details of the ProjectProposed start date: February 2, 2017Probable duration:42 daysBrief outline of project (Describe the objectives and methods. Write approx 150 words in everyday language)Research objectives:1.To determine the current marketing strategy and sales growth of the company.2.To determine the impact of market segmentation and strategies on the market and sales performance of the company. 3.To determine the various aspects for increasing the sales development and market presence of the company.4.To analyze and determine the effectiveness of marketing strategies of GodivaResearch methods:1.Research design- primary and the secondary sources and the secondary source will includethe approach of case study.2.Data collection methods- questionnaires, multi-source secondary data and the group interviews.
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5.Will the research involve primary data collection?Yes YesNo(if ‘no’ go to Question 10)Will the research involve human participants?Yes YesNo(if ‘no’ go to Question 10)6.Could the participants be considered to...a) be vulnerable? (e.g. mentally ill?)Yes NoNob) feel obliged to take part? (e.g. employees in organisationally sponsored projects)Yes NoNoIf the answer to either of these is ‘yes’, please explain how ethical considerations will be minimised
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