Business Simulation with Professional Development

This document discusses the benefits of business simulation and professional development. It focuses on the strategy, competitive analysis, and performance of Lexo Company. It also provides insights into market share, product analysis, competitors, and core competencies.

Business Simulation
with Professional
Development

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
PART A- Strategy............................................................................................................................1
1. Vision and Strategy..................................................................................................................1
2. Review each year’s progress...................................................................................................2
3. Future plan and recommendations...........................................................................................7
PART B: PROFESSIONAL DEVELOPMENT REFLECTION REPORT....................................8
Executive Summary.....................................................................................................................8
Introduction..................................................................................................................................9
Identified Events........................................................................................................................10
Review of Relevant Theories and Concepts..............................................................................11
Review of Industry Practices.....................................................................................................14
Application of Theories and Practices.......................................................................................15
Discussion..................................................................................................................................16
Recommendations......................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
Business simulation is a useful weapon for dynamic learning organisation. It allows the
people to match their employees with policy, develop their business strategies and expertise in
the management, and eventually increase the performance (Aithal, 2017). Company games are a
hands-on, immersive learning environment allowing audiences to better participate with the
content. Rather than focusing on abstract knowledge in a traditional classroom, learners are
learning from experts, developing practical understanding and at once getting a broad
understanding of the project. The use of business simulations within their company has many
advantages. Such as imitates reality, risk free environment, stimulates co-operations, learning by
doing practice, engage with learners etc.
This assessment based on Lexo which is Smartphone manufacturing company and distribute
around Asian market which is based on quality demanded and they develop features which
identified by the research and development department. This report based on two separate
sections where part A is about strategy which covers the vision, mission, competitive and
performance analysis. On the other side, part B covers the reflection report which includes the
topics such as some events which identified theories and concepts, and applications of such
theories in context of organization.
MAIN BODY
PART A- Strategy
1. Vision and Strategy
Vision: It is powerful statements which help the people to understand the future of
company which develop by the organization to achieve in long term (Ceschi, Dorofeeva and
Sartori, 2014). Vision of Lexo Company is to shape the future with use of technology, offering
premium class Smartphone and majorly focus on innovation.
Value: A Core value of the company is to serve the quality products to their customers
along with effective customer services after sales. It helps the Lexo Company to convert their
existing customers into loyal customers for organization which further maximise the overall
production as well as profitability.
Mission: This statement attracts the more people and mission statement of Lexo brand is to
become leading manufacturing company of Smartphone in the world.
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HR: In context of Lexo Company, managers should concentrate on its human resources as
they are crucial for them. Human capital needed to meet the company priorities & objectives by
delivering appropriate training to enhance their productivity (Grant, 2016). Lexo
Company provides their workers with the necessary professional preparation to ensure that
employees are prepared to carry out their mission. Furthermore, encourage their team to produce
something creative or innovative which will improve their efficiency. Ensure that they develop
and optimize their operations by delivering effective training sessions or practical sessions to
inspire them to maximize the performance and productivity of existing staff.
Culture: Working culture in an organization is very essential to improve because it helps
the employees to motivate and perform their task effectively. A culture of Lexo organization
should be very optimistic, welcoming or relaxed, which motivates people to come regularly to
the office and decreases the absenteeism. The Lexo business takes some assumptions that
inspiration is the key to achieving effective and efficient workplace. Furthermore, the
organizational culture of this Smartphone Company needs to continue to trying to fix the job
satisfaction so that it can operate equally and impartially. It facilitates the notion of justice and
diversity in the company's premise throughout all the occasions. The institution has developed a
culture that seeks to promote strategic development to meet international market specifications
and consumers' desires.
2. Review each year’s progress
Competitive Analysis:
Porter’s five force model: It is the framework which are used by the organization to
evaluate competitive performance of the company and how strong their competitors in terms
performance (Han, Hao and Huang, 2018). In context of Lexo Company, management of the
organization adopt this competitive analysis strategy to evaluate its actual performance and
power in the market. All are discussed below:
Bargaining power of buyers: They are the customers who purchase the product or
service of the respected organization such as Lexo and they are responsible for company's
success. In the initial periods when company establish, buyers has huge power for bargaining
because it has several other options and Lexo was new firm that time or people have other
options as well. It becomes threat for the organization because competitors follow low cost
strategy. The success of the company has been very good in sustaining its level of revenue
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across the years, which could be characterized as a successful commitment to pursuing a mixed
and blended commitment to their services (Marr, 2016). After evaluating their competitor’s
performance, Lexo Company follows the customer focused strategy to improve overall product
demand.
Bargaining power of suppliers: Initially suppliers have low bargaining power which
was positive aspect for the company, but now there are huge competitions in the Smartphone
market. Bargaining power of suppliers increases because they have multiple options to sell raw
material. So, Lexo Company needs to build good relation with them and also find the alternate
option for their business to minimise negotiation power of suppliers.
Threats of substitutes: Substitute products are the goods which can be used in
replacement of current client offers. From the pas years numerous cell phone replacements are
done, such as video messaging sites, other smart apps, and so on, keeping this risk high with
relation to the client. By focusing of customer’s needs and offer the low cost and high quality
products which played significant role in helping company and do their best with such
alternatives. Also identify that what keeps this threat strong, company should maintain little
variety, which is beneficial for the firm to reduce its danger.
Threats of new entrant: Every organization faces the threats from large or existing
businesses in the respected market. Innovative or differentiated products capture the market very
fast or attract the audience as well. In order to minimise the threats of new entrant, Lexo
Company should introduce their products & services as per the requirement of customers along
with some innovative features.
Competitive rivalry: There are different existing organizations in the global market
which are competing directly with Lexo. There have been mainly 2 companies that are the direct
competitor such as i-tune or Limitless Company, who develop new goals and tactics on
advancement to stay relevant in the competitive (Zheng, Bender and Nadershahi, 2017).
However, Lexo Company performance from many years and enabled to build up its position in
the market through offering quality products at lower price.
From the above discussion it has been observed that with the help of porter’s five force
model, organizations able to evaluate their competitive performance and what is the actual
position in the market in relation to buyers, suppliers, their competitors etc. It is one of the
important tool which helps in formulating strategies. This is helpful, as it will be able to change
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the approach accordingly when busienss consider the factors that can influence their
productivity. Manager of Lexo Company could take fair decision for strong position, for
example improve weak points, and avoid picking the wrong actions in long term.
Market share: It is the business's input from a particular organization where promoters
might be able to change demand forecasts by the appraisal of the company's stock, as this would
show how goals would be met by rivalry or the acquisition of rival stock. In order to carry out all
operations in a systematic manner, acquiring a large market share is very essential for
enterprises. Lexo Company is a modern Smartphone production or distribution firm that markets
sold mobile phones in many countries while Japan, UK and China etc. This is the best element
to compare company’s efficiency as well as effectiveness. In context of Lexo Company, market
share in relation to customer focus is discussed throughout the years. Total segment demand for
the year 2020 was 384000, in 2021 it was 276380, and in 2022 it was 276480 and 304128 total
demand in 2023 till 2027. In addition, in the year of 2028 the total market demand of customers
was 319334.4 which are similar in the 2029 period. It is observed that, demand of customers for
the product is fluctuated which further affect the overall profitability and market share of Lexo
Company.
Product and price analysis: With the help of this analysis, organization able to evaluate
the demand of their products and in what price customers is ready to buy Lexo’s Mobile Phone
(Perotti, 2014). Product will be evaluated on the basis of its quality and how company able to
satisfy their clients through offering at what level of product quality. Total segment demand of
Lexo products according to price was 1800000 and according to product quality was 240000 in
2020. In 2021, demand of price was 1377000 and as per the quality it was 172800 which were
similar with year 2022. In the year of 2023, market share according to price was 1514700 and on
the basis of mobile phone quality it was 190080 and the total segment demand was same till
2027. In 2028, total segment demand on the basis of price was 1590435 and as per the quality it
was 199584 and these values were repeated in the 2029 duration. It is also observed that price of
products increases throughout the period but the demand of quality also increases which means
Lexo company increase their product price but reduces its quality which negatively impact the
Competitors: While making business strategy in context of the organization, competitors
are the crucial aspect which required evaluating in order to identify the threats in the global
market. In relation to Smartphone industry, Lexo Company also has some major competitors
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such as G-Mobile, V-Connect, Limitless, Yell etc. Managers of above discussed company need
to evaluate their competitor’s strategy to know about how they get the success in the Mobile
phone sector. After evaluating their competitor’s strategy, Lexo Company should formulate their
strategy and implement such effective approaches which help in executing the plan with
successful results.
Competencies and capabilities: Capability driven approaches are built on the
presumption that inner capital and key competencies drawn from distinguishable skills include
the competitive foundation that undergirds long term competitiveness of a company (Aoyama,
2016). The assessment of these skills continues with a business skill profile, which identifies the
strengths and limitations of an organization in four main fields such as strategic, marketing,
technological or financial. In order to evaluate their capabilities, Lexo Company should adopt
SWOT analysis to identify the strengths of the company which are beneficial for them and
suggest the suitable strategy for the business which helps in maximising profitability as well as
entire performance. Corporate planning is not about goods or sales but about company
operations. Major strategic procedures are required in order to continuously give the superior
value to the customers. Lexo Company should invest in improving capabilities, not operations or
SBUs and CEO must highlight the strategy which is based on ability.
Core competencies may be characterized as the powerful mix of a specific company's
resources and perspectives. Creating those key competencies takes some time because they are
hard to replicate. Such as durability, in-transparency and immobility are crucial to maintaining
these core competencies.
 Durability: Their life span is greater than the lifespan of particular goods or
technologies, but so are the life expectancies of the materials used to produce them, like
humans.
 In-transparency: Rivals find it impossible to mimic these capabilities easily.
 Immobility: It is impossible to move certain skills and capital.
In context of Lexo Company, they should create such core competencies which help them to
make organizations different from their competitors. They need to focus on improving their
research and development skills which support them to identify the opportunities and according
to this, company should trained their employees or staff to perform that particular task.
Performance Results:
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In this section of performance results, the performance review and analysis will be done.
In this section strategies and decisions developed and made by Lexo will be analysed by
comparing them with the strategies of their competitors (Xiang-chao, 2012).
Financial
Lexo is a large international company which has decided to not procure any loans as this
company does not wanted to be in a debt position. This strategy of Lexo is different from its
competitors as its competitors have acquired multiple loans from financial institution. This
strategy was appropriate for Lexo for first few years as this company was gaining reliable profits
but in long run, Lexo started to earn heavy losses which were the results of inadequate funds in
company. So, it can be said that this strategy of Lexo of not acquiring loans was not successful.
In order to analyse the financial position of a company, it is important to access their financial
statements which are income statement and balance sheet (Pande, 2019).
From the income statement of this company, it can be seen that the net profit of this
company in its initial years was quite reliable. In 2020, this company acquired 16 million euros
profit as the company continued to operate, it started facing losses. In 2029, the company is
observed to be facing 448 million euros loss. There are two targets of Lexo Company which are
related to the income statement and that are profit margin and net profit. The company had a
target of gaining 15% but in none of the years, this target was completed. Another target of Lexo
was to earn profit of 5.4 million euros and this target was even achieved in 2020 and 2021 but
with the passing years, this company started to face losses. So, as none of the targets related to
income statement were fulfilled, it can be said that company financial strategies were failed
(Tiwari, Nafees and Krishnan, 2014).
The balance sheet is the statement of financial position of a company (Pellas and
Boumpa, 2016) and from this statement of Lexo, it can be seen that there is low liquidity even
after aiming for high liquidity. There are two targets which were set by Lexo related to balance
sheet and these targets were 5% return on equity and 75% solvency. None of these targets were
fulfilled by this company in every year due to their financial strategies.
Marketing
The Lexo Company adopted for extensive marketing strategies according to which they
invested 3.4 million euros for sponsorship. This company decided to consider behaviour
intention as the intended campaign effect. Along with this, company decided to spend at their
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maximum level for electronic marketing. All these strategies and decisions taken by Lexo are
observed to be effective than their competitors as the market share of this company is maximum
in United Kingdom than their competitors. So, it can be said that marketing strategies of this
company resulted to be successful as they helped this company to capture high market share.
Human resource
Lexo Company adopts the HR strategy in which they decided to provide adequate
bonuses to employees but spend low on educating the employees. This strategy of this company
resulted in high employee retention of this company as every year, numerous employees of this
company left Lexo. This strategy of this company is different from its competitors and is resulted
as a failure as spending low on the educating employees will result in low satisfaction and skills
of personnel.
3. Future plan and recommendations
Key decisions
Lexo is a large scale smartphone manufacturing company which has taken various
decisions that has not resulted profitable for the company. There are few decisions which are
suggested for this company that can enhance performance of this company in future. Such
decisions are:
 This company should decide ways to acquire additional capital so that operations of this
company can be innovative which can result into profits and higher revenues.
 Another suggested key decision for this company is to select or decide appropriate
distributors that can make the supply chain management of this company effective.
Observing the current scenario of this company, million euros are spend on distributing
the goods but with an effective logistics management, these expenses can be reduced.
Changes to current strategy
 Competitive strategy of Lexo is the combination of three strategies which are cost
leadership, product leadership and customer focus. It is complex for an organisation to
follow all these strategies in one organisation. So, it is suggested to this company to
change their strategy from a combination of three strategies to cost leadership. The major
market share captured by Lexo will be satisfied if this company will be able to provide
least expensive products with high quality.
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 Another change recommendation for Lexo is for the growth strategy of this company.
The current growth strategy of this company is market penetration in which this company
aims to grow by penetrating in same market with same offered products due to which the
appropriate profits of this company in its initial years turn into heavy losses. This
company should change their strategy to diversification as it will enforce innovation and
will satisfy customer requirements.
Recommendations
There are various recommendations for Lexo which are devised to ensure growth of this
company. These recommendations are:
 Lexo should increase their budget of training and development in order to educate their
personnel so that they can contribute towards the innovation of this company.
 Another suggestion for this company is to increase their capital investment by acquiring a
low interest loan.
 Lexo should diverse their products by manufacturing different smartphones having
different features as by this market share having different types of consumers can also be
captured.
Potential growth
There are multiple growth options available to Lexo but by considering current situation
of this company, the most appropriate growth option for Lexo is diversification. This option will
allow Lexo to diverse into various nations such as Australia and New Zealand with diverse
variety of smartphones.
PART B: PROFESSIONAL DEVELOPMENT REFLECTION REPORT
Executive Summary
Professional development is a process that defines particular steps which an organisation
and individual takes in light of ensuring and moving towards betterment and improvisation in the
skills and capabilities for enhancing the personal and professional prosperity. The section of the
report is covering a detailed reflection on the above activity that took place with the help and
support of various practices and application of relevant theories throughout the business
simulations (Draijer, 2020).
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The purpose and objective of the report presented underneath is to reflect upon the
experiences the team had while carrying out various activities related to business simulation.
Therefore for the same purpose there are certain events that are identified and analysed with the
help of above work performed in the part of the report.
Along with it another purpose of developing the report is to review and identify the
relevant theories and context which are adopted by teams and implemented within the business
simulation activities. So in regards to this, team building, decision making and leadership
theories and concepts are been identified reviewed and reflected upon within the report (Gresch
and Rawls, 2017).
Moreover, the report below also provide reflection upon the review of industry practices
for which numerous practices from other companies within the simulation by evaluated to
identify and determined how they have use the theories in order to accomplish and attain all of
their agendas. Furthermore, the reflection report also include and undertake applications of
different theories and practices which are discussed and focused on detailed discussion and
respective recommendation for improvement and improvisation in future practices of the
business simulation.
Introduction
Reflection is an imperative activity and practice which is conducted by a person that
allows them to reflect on their own about their past experiences and evaluate it for better future
actions and improvisations in there competencies by taking appropriate and effective steps
towards betterment and growth. Thus, in respect to this concept of reflection underneath is a
comprehensive reflection which is a focused and concentrates on investigating the business
recreation actions that are performed in the previous part of the report.
The current section of the report incorporates recognisable and important proofs of
certain events which recently took place and are associated with the activities of the business
simulation that are very crucial incidence to be identified and analysed. Moreover different
theories in regards to team building, decision making and leadership are prominently analysed an
examined with proper discussions. Moving further in the report it also includes thorough analysis
of the industrial practices which are been taken by other companies and are applied on the
simulation as well. At the end of reflection report, discussion is conducted that is ended with
appropriate recommendation that are given in respect to the company as well as for different
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teams of it ensuring that future performances and productivity of all the team members and
subordinates can effectively improvise that will lead to two improvement in organisational
performances and its productivity standards (Syring, 2015).
Identified Events
In the business simulation There are several events which took place and work experience
by me as the part of the business simulation project, also my team members have also so when
part of those experiences where all the events happened in a very detailed and evaluative manner.
There are few events which took place and which were very critical that contributed towards the
path of improvement and enhancement of learning experiences which each of us as a team and as
an individual have realised. In addition to it the critical incidents and events which took place
actually shape the performance of the company in initial and in coming years. Few of these
critical and very beneficial events are discussed and elaborated underneath:
Event 1- Low Expenses for employee training.
The first major event that took place during the simulation activities was that the Human
resource Department or Lexo Company adopted a HR strategy of spending more on providing
bonuses to the Employees rather than on educating them and providing them appropriate
industrial trainings and education. This human resource strategy of the organisation resulted in
increasing reduction in the performance standards of the employees (Lainema, Islam and
Lainema, 2018). The Human resource Department adopted such strategy for reducing the
employee turnover ratios and improving their retention power. Therefore the company provide
more bonuses to personnel’s but the major failure of the strategy happened because the
employees are retained in the company for the longer period but their performance standards
reduced as they were not appropriately trained and educated about the upcoming changes that are
taking place in the industry. The less training and education in strategy of Human resource
Department resulted in a negative manner for the company as the skills and competencies of
individual reduced rather than increasing and talent management of HR in Lexo Company
resulted in downfall in the coming years.
Event 3- Promoting Brand by sponsoring World cup and Global Television shows.
The second major event or incident that took place in Lexo company and which is
identified from the other activities and decision made by the organisation is in relation with the
marketing strategy it adopted. Lexo Company’s Marketing department adopted a strategy and
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make decisions to spend the maximum level of investment in electronic marketing where the
main use of world cups and global television shows by sponsoring them under the brand name
(Siewiorek and et. al., 2012). This marketing strategy was adopted by Lexo company with the
motive of increasing their market share because it is observed that in order to be effective and be
competitive with the competitors that are existing in the market it is important for the
organisation to acquire higher market share and which is made possible with the help of
aggressive marketing activities. Therefore in order to conduct appropriate marketing of the brand
and the offerings of the company Lexo adopted the strategy of sponsoring world cup and global
television shows under their brand name. This practice of the company provided it a huge
exposure and attractive a larger customer base towards it making it a successful marketing action
resulting in increased market share and higher number of customers.
These are the two main events that occurred while conducting the business simulation
activities and which resulted in the most critical manner for the company. The first HR strategy
that is adopted by Lexo Company was a failure for the company as one problem was solved with
the help of the strategy of improving the employee retention ratio by the productivity of the
company was hindered (Lefoe and et. al., 2011). Along with it the second event which took place
in the marketing department where the company adopted a marketing strategy by sponsoring
world cup and other global television shows resulted in a positive manner. The aim of increasing
the market share and becoming better from other competitors was fulfilled with the help of this
marketing strategy and investment of the company in it.
Review of Relevant Theories and Concepts
It is imperative that numerous theories concepts and practices are used by the personnel’s
why working within the group and while associated themselves with the core concepts and
structures in order to base their actions upon it. These theories concepts and practices which are
used by individuals world very contributing and helpful towards taking corrective actions
making appropriate decisions that helped the employees into gaining success in accomplishing
the teams overall objectives and also their personal aims.
Thus, within whole simulation process there are number of theories practices and
concepts which are implemented and considered by me as well being a member of the team and
a responsible employee of the company. The theories that have been implemented separate
unique manners are subjected and focused upon the aspects such as team building, group
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dynamics, decision making, leadership, team roles and others. Out of these few strategies and
concepts are analysed and examined in the next section of the deflection report (Pellas and
Boumpa, 2017).
Tuckman’s Team Development Theory
The very first theory which was implemented by the team is of documents team
development theory. The theory is implemented because all the members in the team were new
to each other and were formed in a group according to the motive of the team and their skill sets.
Therefore it is very important that all the team members are guided towards effective formation
of the team and providing the best performances in order to attain the common goal. The stages
of this theory are explained below:
 Forming is the percentage which is related to team members being affiliated with one
another in a group along with the respective task and objective due to which they are
developed into a group and which is their responsibility to perform. This is induction
phase for all the members of the team as their first time introduced with one another and
to their job roles.
 Storming is the next stage which is related with developing a common point of view
among all the team members in relation with their decisions and strategies that should be
adopted by them while working together. This is the stage where Syria conflicts among
the team members takes place as their viewpoints are different from each other. A very
general expectation of leaders out of their team members at this stage is to keep aside
their differences and take initiative to find an appropriate solution to work together and
accomplish the common goal of the team (Morin, Tamberelli and Buhagiar, 2020).
 Norming stage is the third stage which is considered as the most complex one because
the conflict among the team member increases at the same time the whole plan of the
team and the tasks associated with it comes together. The timelines and rules are decided
as well as strategies are also identified for commencing the overall plan.
 Performing is the ultimate stage where actual execution of plants and different activities
takes place for which the team is actually been formed. the leaders plays a very important
role here as they are responsible for providing guidance and supervision to the team
members. Also at this stage the conflicts among the staff seems to be minimum as they
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are highly motivated for completing the job as the plan is developed and in the respective
time frame with the most efficient performance level.
 Adjourning is the last stage that is directly related with wrapping up and dissolution of
the whole task and team. At this stage a final overlook is provided upon all the positive
and negative aspects and activities that took place in the team while working together and
accordingly appreciating their performances (Pande, 2019).
Belbin Team Roles
The second theory and strategy that has been utilised by the team is of Belbin team roles
that provide in inside to all the individuals in the company about the respective roles and
positions they are expected to perform and responsible for. This is the theory which provided
appropriate guidance to the staff for enhancing their performances according to the respective
roles they have chosen for been assigned.
 Shaper is the individual who shapes up the team and help in improving technique life
simulation, problem solving and questioning.
 Implementer is the person who is responsible towards getting all the task completed by
adopting appropriate practical actions.
 Completer Finisher is the job role designated to the employee who overlooks on the
completion of the project according to its requirements.
 Coordinator is the person who is responsible for setting objectives delegating task and
leading the team towards success coordinating all the activities (Palloff and Pratt, 2011).
 Team Worker is individual acting as a support system for the group and motivating
them to work collaboratively.
 Resource Investigator is an employee who is innovative and creative responsible for
researching and exploring different resources methods and ideas for completing the task
on time and in the most efficient manner.
 Plant is the individual that develops the idea and approaches for the team to work upon.
 Monitor Evaluator is the personnel who is required to supervise and evaluate the ideas
and notions introduced by team for effectiveness and feasibility.
 Specialist is a person who have specialised knowledge and information which is
important and imperative for accomplishing the goals.
Leadership Theories
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One of the most crucial and vital role that is being performed in an organisation for
completing all the tasks and actions in time is of leadership. The leaders are the one who are
responsible for guiding the staff and directing them towards the right path so that all the
appropriate actions can be conducted for completing the team’s task and attaining the common
objective (Creemers, Kyriakides and Antoniou, 2012). Different leadership styles which are
evaluated are as follows:
 Authoritarian Leadership is the style where decision making power is in few hands and
no consideration or point of views of other people in relation with business activities are
focused on.
 Democratic Leadership is the style of leading staff which is exactly opposite of the
authoritarian leadership. According to this leadership style the opinions and ideas of
people are heard and considered by the leaders.
 Situational Leadership style works with an notion that there is no specific leadership
approach that can be used by the leaders. It is responsibility to analyse the situation and
according the develop a appropriate leadership style for the respective individual.
Decision Making Theories:
 Descriptive Theory of decision making is the concept where the decisions made by is
rational individuals are examined.
 Prescriptive Theory of decision making is a concept that relates with providing
guidelines for developing the best decisions in uncertain situations.
 Normative Decision Theory provides effective direction and guidance that are related
with loyalty and appropriate set of values (Aydarbekov, Bashina and Tsaregorodcev,
2017).
Review of Industry Practices
In relation with the above practices, theories and concepts the industry practices are
evaluated and reviewed. That means there are their use competitors of company involved within
the similar simulation processes and they also adopt a certain theories from above which are used
for identifying and understanding the reasons behind there effective or ineffective performances.
G-Mobile, V-Connect, Limitless and Yell are the four most prominent and influential
competitors of Lexo company providing huge competition to it in relation with all the different
aspects and areas. All the four competitors holes appropriate market share and a very significant
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position in the United Kingdom market. The performances of the companies are very efficient
and influential as they focus on first in keeping the staff satisfied and happy by adopting
appropriate measures also the team development and assignment of roles was conducted with the
help of Tuckman’s team development theory and also by using Belbin’s team roles.
Application of Theories and Practices
As per the information and discussion gathered it is very prominent and important to
reflect upon how the teams of Lexo company e have been implemented the strategies and
theories discussed with their functions that leads them to acquire positive results as well as
certain negative factors that are associated with the activities.
Tuckman’s Team Development Theory
 Forming stages first show the team members would be aware about each other and
appropriate information is provided to all the members about the different individuals of
the team. A team meeting is conducted which made it possible for all the group members
to understand and know each other better (Bindon, 2017).
 Storming is the stage where we all were involved while the task and actions that need to
be adopted by us and the strategies that are important for us to work in a team are
discussed. I as a efficient in member also provided my point of views for completing the
task which is assigned to us as a team few disagreements and agreements world there by
their team members.
 Norming is the third stage where the all assigned the respective tasks and duties
according to the Belbin team roles.
 Performing step is where we actually perform the entire task assigned to us and with the
help of our performance is the simulation was going smoothly.
 Adjourning is the stage where we all appreciated by the leader for working as a team and
adopting collaborative actions for completing the task assigned to us as a group.
Belbin Team Roles
Out of the respective nine roles that are present in the Belbin’s team role theory my team
was allotted the role of plant, implementer, resource investigator, specialist and team worker.
The only problem which we face as a team and I as an individual recognised is the crucial for us
is the roles which were assigned to us one not according to the skills we hold or according to our
competencies. This is one specific element which caused use problems for us as a team while
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working together and also hindered our performance standards and ultimately the goal of our
team.
Leadership Theories:
As the role of the leader was not effectively clarified and identified among all the team
members of which I was a part of. Therefore the leadership styles were reviewed based on a the
specific advantages and disadvantages they bring for us as a team and as an individual as well.
According to the analysis and evaluation of the benefits and drawbacks associated with the
leadership styles the situation leadership style was utilised by us as a team.
Decision Making Theories:
The decision meeting theories was also very fragile and not likewise as a team because it
have resulted in better decisions if at the time of certain conflicts which arises among us as a
team the decisions taken on the basis of the situation and the need of the particular time was
neglected (Blandford, 2012).
Discussion
From the above discussion and analysis it is proven that while working in a team as one
of the fellow member is a very and itching and crucial experience. according to me there is still a
lot of scope of improvement and betterment when it comes to personal development. I have
learnt several things while working in a team and it has been a great experience as identified that
it is better to work ok with more experts rather than working individually. The reason behind it is
being a team member it is very beneficial for an individual to learn several things on personal
and on professional level. I have learnt numerous things from my team members as each one of
us holding different powers, expertise, skills and responsibilities which showed us what it takes
to be in different positions. Also an individual level I have learnt the importance of working and
collaborating the entire task rather than completing all the activities by my own.
Recommendations
There are several different types of recommendation and suggestions for the team and for
the company as well. In context of me and my future approaches of team work I would be
making appropriate use of different theories, concepts and practice is mentioned above in the
report. As these different strategies and theories provides a basis for developing appropriate
decisions as a team member and as an individual as well. Along with it to surpass the in
effectiveness in the roles assigned and actions performed by the team I would be making sure
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that the leadership styles and the leader is adopted for the team who is responsible for the only
task of guiding and supervising the team in the right direction. For the company in order to
perform well in the market it is suggested that it should adopt diversification strategy as the
market is concentrated and there are several competitors available with the similar offerings
holding more power over it. The diversification strategy will allow the organisation to become a
market leader by attaining a competitive edge and adding value to it sustainability (Bocciardi and
et. al., 2017).
17

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