Business Skills - Automotive Industry

Added on - 03 Dec 2019

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Business Skills
TABLE OF CONTENTSTASK 1 AND 2 (BRIEFING PAPER)............................................................................................11.1 Introduction............................................................................................................................11.2 Evaluating current trends in market.......................................................................................11.3 SWOT analysis......................................................................................................................32.1 PESTEL Analysis..................................................................................................................42.2 Segmentation.........................................................................................................................62.3 Porter's 5 forces......................................................................................................................72.4 Conclusion and justification..................................................................................................9References......................................................................................................................................11
TASK 1 AND 2 (BRIEFING PAPER)TITLE – To open new business named Dars Ltd offering automotive and valet services1.1 IntroductionThe name of the business is Dars Ltd which is mainly engaged in the business of sellingcommercial vehicles. These vehicles include cars and other machines under automotive sector.Company offers high quality and superior vehicle products for the customers (Lewis Reynolds,and Lancaster, 2007).The business has two subsidiary services also which includes automotiverepairing and valet services for its customers. Following business has been selected becausevehicles are the most essential thing for an individual in order to perform day to day operations.Market researchThe automobile industry is of dynamic nature. At constant intervals new types of thingsand trends are being emerged. Among them the latest trend is car wash and valet services. Thesethings are mode of attraction for the car passengers. According to the market scanned it has beenidentified that customers are quite fascinated about these kind of services. They prefer to use theservices because it offers them the chance to get their car clean in more effective manner.Location: Rumford-LondonReason for selecting location: UK automotive industry is producing effective results.Further in UK it has been seen that demand for repairing and valet services have risensignificantly. It is due to increase in the sale of the cars within UK automobile industry.The major activities that will be commenced by business will be including car body andmechanical repairs. Washing and polishing of cars along with tuning auto for used cars will bedone. Other than these service areas, the other major operations will be including selling of cars.Mission of the companyThe main aim of company with its mission is to provide excellent automotive care andservices to all of our customers irrespective of whether they need to buy used cars, require majorbody work or get a simple wash and wax of their own cars.Strong services for the customers who wants basic advice on car maintenance, informationabout our services, discount offers on future repairs and maintenance and many other operationsrelated to automobile industry.1
1.2 Evaluating current trends in marketThe following trends are prevailing in the automotive industryIncreasing fuel prices –As fuel prices are rising, there is a high concern for theenvironment and due to which more energy efficient vehicles are increasing in demand.Weak spending capacity –People are holding their cars longer as they are tight on theirfinancial budget(Automotive Industry Analysis - Cost & Trends, 2015).Less preference to used cars –Growth in the used car sales are lower than the new carsalesHigh demand for auto repair and valet services –Auto repair will continue to play a bigrole in the industry. There is a high demand for specialized parts and for repairing thehybrid & electric cars. There is a very high demand for car wash services also. The fuelstations are giving these services free for the customers in order to achieve competitiveadvantages.Low availability for hybrid car repair shops –At present there is low supply of shopswhich are capable of fixing hybrid cards.Presenting facts and figures2
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