Online Marketing Strategy - PDF
Added on 2021-05-31
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1Sales Auto ShopNameCourseInstructor
2Sales Auto is a desire that I have had for a very long time since I began my career as an automechanic. With this company, it will be easier to offer better services to all clients exceedingwhat my competitors will have to offer. The company will be located in Seattle and will containa three- bay garage, storage for tools, parts and an office space. With the company, clients willbe able to meet their auto servicing needs such as wheel alignment and transmission (Drucker,2014).According to Schaper, (2014), starting up an auto repair shop is very challenging in the currentworld. Any company that does not offer quality services, overcharges the customer, or does notseem to care about the customers is doomed to fail. With technological advancements, smallcompanies face a big problem of incorporating IT in their auto repair shops. The cost of settingup an IT system is very high especially for small startups like Sales Auto Repair. It is alsodifficult to look for well-trained technicians as they seek high salaries. The existence ofsubstitutes such as do it yourself work makes this industry very competitive. To solve theseproblems, it is important to ensure that a strong bond with the customers is developed. This willincrease the level of trust while also attracting new customers. With the technologicaladvancements, it is important to invest the necessary capital that will make it easy to incorporatethe necessary IT tools. A Good investment is also necessary in getting qualified personnel thatwill work effectively (Crawford, 2014).Having a qualified team of professionals makes it easy to run the company without facing anyproblems. The company will hire one expert in the IT field and two supporting workers beforethe shop develops into a bigger company. With an increase in the services offered, more teammembers that will ease the operation will be hired.SALES AUTO REPAIR SHOP COMPETITIVE ANALYSIS
3Pacific Rim AutomotiveMatt’s Greenwood Auto Care.Foreign Car WorkshopSUMMARYThis is an import locomotive repair companylocated in Seattle. They mainly deal with the repair of Japanese and European car models and are a big threat in the industry.This company mainly deals with the retail sale of automotive parts, automobile maintenance, and installing parts in the vehicles. It is located in Seattle but does not pose a great threat as it was started recently.This is the main threat to the market base as they area multinational company operating on a large scale basis. Has an electronic work order system that provides the history of each vehicle that is serviced and issue customers with a well-explained document.TARGET CUSTOMERSJapanese and European carowners.Owners of all car modelsOwners of all car modelsPRODUCT OR SERVICE PRICINGLoan cars- $105Wheel alignment- $25Vehicle Electrical Repair-$40Engine re-builds-$150Loan cars- N/AWheel alignment-$20Vehicle Electrical Repair-$35Engine re-builds-$120Loan cars- $105Wheel alignment-$35Vehicle Electrical Repair-$50Engine re-builds-$160
4Suspensions-$60Suspensions-$40Suspensions-$75GENERAL MARKETING STRATEGYMakes use of direct sales staff to attract more customers.Link with a few tor trucks company makes it easy for them to connect with the customers.Offer unlimited shuttle services to all the customers.ONLINE MARKETING STRATEGYFacebook ads and twitter handle pages.Facebook adsFacebook ads and the company’s website.STRENGTHSHave over 20 cars that theyloan out to their customersas they finish the repairs. They also offer free car hand wash and vacuum making them a force to reckon with.well trained staff Has a large bay area that makes it easier for them to work on a number of cars at a go. Use electronic parts catalogs and electronic commercials invoicing systems to offer commercial parts delivery.Offer both auto repair services and auto parts inventories.WEAKNESSESLoan out the cars at a very high price ($105).The staff is not permanently employed by the company.Generally high prices for spare parts. Tires cost $75
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