Business Skills

What is social media
Application that allows people to share content
Platform for marketing of products
Offers immediate service to customers
Solve the problems on immediate basis

Various types of social media

CONT....

CONT....
Facebook and Twitter are commonly used for
marketing
Relevant information is collected
Effective business strategy is formulated

How does social media generate profit
for business
 Social media is generating many opportunities
for Croft Glesson ltd
Company is earning heavy amount of profits
Capturing opportunities by preparing own
social media site
 Use of Facebook for selling its product

CONT....
Money making opportunity if social media site is
prepared
 Croft Glesson ltd. can develop its own social media
website
Product can be sold online
 Advantage of positive reviews about the products
 Create positive image for business
 Promote word of mouth publicity

CONT....

Cont....
Money making opportunity if product is advertised
through other company ‘s social site
Products can be advertised on Facebook, Twitter
Establish contact with social media agency
Agency will help in advertising & promotion
Immediate response from the people

POTENTIAL RISK
Data collection, process and security-
 Need for security control measures
 Protection from hackers
 Possibilities of hacking
 Spoiling the image among clients

CONT....
Compliance-
 Rules and regulation related to e-commerce
Pressure of complying with laws
 Strict actions from regulating authorities

CONT....

CONT....
Negative comments of users-
 Negative comments from customers
 Negative comments can spoil the brand
 Decrease in sales and profitability

Advice & Recommendation
• Croft Glesson ltd should invest in social
media
• High ROI on investment in social media
• Easy to promote products on these channels
•More focus on content

CONT....

CONT....
•Croft Glesson ltd is capable of investing in
social media
• Presence of ample of opportunities
•Chances of higher sales & profits

ANY QUESTION??

References
Social media, 2016. [Online]. Available through: <http://consultclub-
iima.com/?tag=social-media>. [Accessed on 14th Apreil, 2016].
Twitter, 2016. [Online]. Available through:
<http://i.kinja-img.com/gawker-media/image/upload/19h0k17097jh8png.
png>. [Accessed on 14th Apreil, 2016].
Social media compliance game, 2016. [Online]. Available through:
<http://socialmediatraining.com/wp-content/uploads/2014/06/Social-
[e-mail]>. [Accessed on 14th
Apreil, 2016].

THANK YOU!!