Comparison of Popular Social Networking Sites: Facebook, Twitter, LinkedIn, YouTube and Google +

Running head: RESEARCH PROJECT
Research project
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1RESEARCH PROJECT
Abstract:
The report mentions the several popular social networking sites such as Facebook, Twitter,
LinkedIn, YouTube and Google + and the differences between them. The report involves
detailed research on how these social networking sites differ from one another. The report
mentions the advantages of each of the social networking sites and the situations in which they
are more effective than the others. The organizations nowadays are emphasizing more on online
marketing tools in order to attract a larger number of customers while reducing the advertisement
costs. This is because these online networking sites enable the organizations to advertise their
products almost free of cost. The report involves research on the differences among these social
networking sites based upon their advantages and reach.

2RESEARCH PROJECT
Table of Contents
Introduction......................................................................................................................................3
Facebook..........................................................................................................................................4
Twitter..............................................................................................................................................6
LinkedIn...........................................................................................................................................8
Google..............................................................................................................................................9
YouTube........................................................................................................................................10
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

3RESEARCH PROJECT
Introduction:
Social media has become vital marketing tool for organizations across the globe. In the
hospitality industry, the customers are largely dependent upon the information provided to them
via online media or offline medium, which enables them to determine and analyze the product or
service alternatives. A majority of the customers nowadays choose their desired product or
services on the basis reviews and comments provided by the previous customers both online and
offline. Internet technologies have played a vital role in providing appropriate information to the
users across the globe (Tuten & Solomon, 2017). Any person who has access to Internet can
simply tweet, comment, review, and update their Facebook status and blog.
Social media marketing has gained huge importance in the recent years and the
organizations have used social media networking sites in order to attract the customers. The
social networking sites have enabled the customers to use them as a search tool for obtaining and
sharing information about their experiences regarding some products, services, destinations, and
several others (Patrick et al., 2014). Some of the most popularly known social networking
websites are Facebook, Twitter, YouTube, LinkedIn and MySpace. The report shall emphasize
upon the importance of these networking websites and the differences between them. This
research shall enable New Way to improve its profits and attract new customers.