Business society and Planet Assignment
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Added on 2021-06-15
Business society and Planet Assignment
Added on 2021-06-15
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Running head: BUSINESS, SOCIETY AND PLANETBusiness, Society and PlanetPART A – BUSINESS VALUES ASSESSMENT REPORTStudent’s name: Name of the university: Author’s note:
1BUSINESS, SOCIETY AND PLANETTable of ContentsIntroduction......................................................................................................................................21. Core business activities of Nike and Adidas; the countries and industries in which they operate.........................................................................................................................................................22. Evaluating the differences evident between Nike and Adidas range of issues dealt with in theirsocial reports....................................................................................................................................33. Explaining social activities differences of Nike and Adidas by the country...............................54. Explaining the social accounting approach utilised by Nike and Adidas according to Zadek etal.’s (1997).......................................................................................................................................65. Discussing the extent to which the social reports provided by Nike and Adidas reflect theirstated values.....................................................................................................................................8Conclusion.......................................................................................................................................9Reference List................................................................................................................................11
2BUSINESS, SOCIETY AND PLANETIntroductionCorporate social responsibility provides the value of positive understanding andperception of regulatory authority, financial markets, communities, shareholders and institutionalinvestors also with business partners. Multinational organisations maintain the corporate imageand branding through the corporate social responsibility (Suliman, Al-Khatib& Thomas, 2016).In this report, Nike and Adidas; two organisations have been chosen as these companies both arein apparel and accessories industries; however, both belong from two different countries. In thefirst section of the study, differences between two companies have been specified in terms of therange of issues dealt with social reports. Sustainable Development Goals (SDG) of the twoorganisations has been discussed. Apparent quality of the social accounting approach utilised byboth companies is discussed in this report. In the final section, shared values of both Nike andAdidas have been explained.1. Core business activities of Nike and Adidas; the countries and industries in which theyoperateNike Inc. Nike Inc. is an American organisation and it has it headquarter in Washington County,Oregon. Nike is a multinational company and it is in the industry of apparel, accessories andsports equipment. It was founded in 1964 and it is a public company. It serves on a worldwidebasis and Nike is famous for athletic shoes as well as for apparel. Nike has made segregation ofthe business in a few parts, footwear, apparels, equipment and global brands. Revenue of Nikewas US$ 34 billion in the year 2016 and the organisation employed almost 74,000 employees in
3BUSINESS, SOCIETY AND PLANET2017 (About.nike.com, 2018). Core activities of Nike are associated with designing, marketingand development of products (Abount.nike.com, 2018). Nike itself does not have anymanufacturing site as the organisation produces the products from the independent contractors.Nike focuses on designing and development of new products in order to be a market leader. Nikeuses DyeCoo technology and it also uses the advance waterless textile dyeing. Nike also uses thetechnology like Plant PET Technology Collaborative (PTC) in to order to enhance fibre and PolyEthylene Terephthalate materials. Adidas AGAdidas has it headquarter in Herzogenaurach, Germany and it is in apparel andaccessories industry. Adidas manufactures the clothes, shoes and accessories. Adidas wasestablished in 1924 and at present, it serves on a worldwide basis. Adidas is the largestsportswear company in Europe and Adidas is the sponsor of major sports' club. Adidas collectedthe revenue of €19.28 billion in the year 2016 (Adidas.group.com, 2018). Adidas follows thebusiness activities like increasing the product lines and Adidas has a strong identity in sports.Moreover, Adidas appeals to sports lovers and the athletes. Adidas identified six cities toincrease the revenue Adidas focuses on various sportswear like Baseball, basketball, cricket,golf, lacrosse, gymnastics, tennis and kabaddi.2. Evaluating the differences evident between Nike and Adidas range of issues dealt with intheir social reportsNike does not have the manufacture units and it emphasises on the manufacturers whichhave less impact on the society. Nike is using FlyKnit technology to decrease four millionpounds of waste. Nike converted three billion plastic bottles to polyester to make Vapour
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