Resource Integration in Adidas and Nike

Resource Integration
Individual Report

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Resource integration indicates to the activity through which actors such as consumers,
combine and apply assets in searches of value creation. Resource integration is an activity and
procedure that coordinate assets utilise so that the long term sustainable advantages are
optimised and conflicts between users are reduced. The integration of resources is important as
with the addition of effective resource the organisational task can be performed in effective
manner. This report is based on two organisation Adidas and Nike (Mac Kinnon, Brouwer and
Samuelsen, 2018). Adidas is a German multinational company which was incorporated in 1924
and is headquartered in Herzogenaurach, Germany. It operates its business in Apparel and
accessories industry and run at global level. Nike is an American international firm which is
involved in the design, development, manufacturing and global marketing and sales of footwear,
apparel, equipment, accessories and services etc. This venture was established in 1964 and is
headquartered in Beaverton, Oregon, US. This written report will discuss information about
resources in term of human and financial assets that are crucial for business operations of
enterprise. Further, will identify that how these ventures consider key resources with the firm for
effective running of business operations and activities.
MAIN BODY
Resources refer to an economic and productive factor that is needed for completing an
activity and as means to undertake an establishment and attain expected outcome. Finance and
human resource are two key and common resources that are crucial for each and every
organisation to accomplish are desired aim and goals. Manpower and finance are often observed
as two opposite ends of the firm. They do not speak the same language, HR acknowledges the
language of people and it influence, while finance understands the language of numbers. Their
core values are differ too, HR values individual as their best resource while finance values assets
that can be easily enumerated. In organisation like Adidas and Nike, integration of finance and
human resource is required to develop resource capability in reference for corporate and
operational strategy (Chams and García-Blandón, 2019). In Adidas and Nike, the human
resource are crucial for performing the business task and activities within diverse function of the
company like marketing, sales, production, recruitment and selection and many more. Due to
having skilled and talented workforce, these ventures are appropriately accomplished their set
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aims and desired objective on time. In term of hiring knowledgeable manpower, the HR division
of these enterprises use effective method and tools of recruitment so that they can hire skilled
and fresh talent. So that, they can make their appropriate contribution in running the business of
establishment. Along with this, Financial resource are also crucial for the firms they play an
effective role in business operations like purchasing raw material, executing production,
encouraging workers by offering pay and many more. So the integration of people and finance
resource is required to develop capability because if the firm like Adidas and Nike will provide
an effective pay and financial benefits to its workers then they feel motivated and performed
their task in adequate manner.
The management of companies like Adidas and Nike can use diverse theoretical concepts
regarding human capital development, change management, motivational theories, financial
methods, budgeting, financial and management accounting to identify the integration of fiscal
and human resource for the development of the firm (Cline and et. al., 2018). In term of human
capital development, these respective establishments can consider concept of human capital
which is viewed as a set of characteristics and abilities that efficiently develop the level of
productivity. To be more precise, it can be thought of as a beneficial resource for entire
organisational administration. t can be suggested that for effective development of human capital
the management of organisations should consider effective human capital factors that are defined
as:
Health and safety regulations- They are crucial for managing manpower with reliable
activities of nurturing their conditions. In Adidas and Nike, by following health and safety
related laws and legislations, the management can managing and motivating workers. They can
provide them diverse kind of medical benefits like life, health and disability insurance, medical
check up facility, prevention of work related injuries and ailment and promoting safety work
culture. It will assist in making development in the business venture (Bruning and Campion,
2018). Along with this, it will minimise the absenteeism injuries, compensation and disability
along with health care.
Training and development- It is another effective and essential component for human
capital investment. This constraint determines how the human capital should be formed to offer
appropriate training and education service to the human resources. Along with this, it is relevant
to evaluate the entire productivity of any firm with their effectiveness and execution estimation.
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