Comparison of Sustainability Approaches: Woolworths vs Qantas

Running head: BUSINESS, SOCIETY AND PLANET
BUSINESS, SOCIETY AND PLANET
Student’s Name
University Name
Author note

1
BUSINESS, SOCIETY AND PLANET
Introduction
Transparency and accountability are considered as the two major driving forces for any
business organization in the constantly evolving business environment. The sustainability report
and the corporate social responsibility report of the business organization provides information
about the activities of the business organization and this information is required by the
government officials, investors, customers and clients of the business organization. The
sustainability report of the business organization is published for the motive of communicating to
the company information and the activities to the community and the government officials. The
purpose of this paper is to compare the two selected organizations Woolworths and Quanta’s and
analyze their approaches towards sustainability and their efforts. The paper discusses on the
range of issues dealt by the selected organizations and compares the sustainability reports of the
two organizations. It describes the core business activities of the two selected business
organizations. It discusses on the range of issues and activities faced by the business
organizations. It identifies the sustainability development goals and its reflection on the two
companies. Lastly, the report concludes by reflecting on the sustainability reports of the
companies and their compliance with the states values of the business organizations.

2
BUSINESS, SOCIETY AND PLANET
Discussion
1. Core business activities of two companies
Qantas was founded in the year 1920 in Queensland and has expanded to be one of
Australia’s largest international and domestic airlines. The organization is known to be the
world’s largest airline for long distance and considered to be one of the strongest brands in
the country. The company is known for its excellence in safety, reliability, and maintenance
and customer service. The core business activity of Quantas is the transportation of
passengers using two complementary airline brands that is Jet star and Qantas. The
organization mainly operates in the regional, domestic as well as international services. The
portfolio of the company ranges from Quantas freight enterprises to Qantas frequent flyer
(Adams, 2017).
On the other hand, Woolworth’s groups are one of the largest retail organizations in
Australia. The company has become a purpose led organization. The main motive of the
business organization is to create better experience and service together for the betterment of
the future. It creates a framework within the business organization in the ways in which it
plans to operate for the betterment of the future for their customers as well as the community
in which it services along with the shareholders. The core values of the company is the care
deeply, do the right thing always and to listen and learn. The key priority of the company is
to focus on key growth drivers of the business organization for ensuring positive outcomes
for its potential customers as well as the employees of the organization and grow shareholder
value. The company has been evolving with the changes in the customer needs and demands

3
BUSINESS, SOCIETY AND PLANET
(AO Dos Santos et al., 2014). The main priority of the company is food and everyday needs
of the retail ecosystem as well as [partnering with the group’s range and services.
2. Ranges of issues dealt by the companies
Woolworths has been facing challenges and issues as there is slow consumer cycle and slow
growth rate in the market. The focus on the consumer has been shifted from fresh foods and
broader categories of grocery. Further, there has been lack of product innovation by the business
organization and lack of creativity. The organization has been facing issues with its
communication to the stakeholders of the organization. It has failed to keep up with the
expectations of the consumers. The company has lacked integration of its marketing and
communication strategies at various levels of the business organization. The growing challenges
and issues of the business organization have led to decrease in the share prices. Moreover, rise in
competition in the market especially from Coles and Aldi has reduced profitability of the
company (Bocken, et al., 2014). However, the company has covered up the issues by
maximizing its communication impact through various integration tools such as sales promotion,
direct mailing to the consumer, advertising, telemarketing and increase online presence. Further,
the company has also taken approach of excessive stock outs.
On the other hand, Quantas has been facing issues due to the increased level of
competition in the market especially from the big Middle East carriers. The company has also
suffered high level of competition from the local competitors such as Ryan air, which offers low
cost carriers and eatables into its domestic and other short haul businesses in the market.
However, the company has tactfully covered up its issues by offering full service airline with