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BUGEN5930 Business, Society and the Planet

   

Added on  2020-03-07

6 Pages1367 Words33 Views
Running Head: Business, Society and the Planet 1Business, Society and the PlanetCoca-Cola Student’s NameProfessor’s NameCourse Name

Running Head: Business, Society and the Planet2Introduction Coca-ColaThe chosen organization, Coca Cola is a Multinational Beverage company which is based inAtlanta, Georgia in the United States. Coca- Cola is a beverage manufacturing company thatmanufactures, markets, and retails non-alcoholic beverages, syrups, and beverageconcentrates (Sustainability, n.d.). Coca Cola’s flagship products are some of the world’sbiggest. Coca Cola’s preferred mode of operation is the franchised distribution system under which itmanufactures the syrup concentrate which is then sold and shipped to the company’s bottlerslocated in different regions of the world. Coca-Cola Amatil, located in Australia is one of thelargest bottlers of the company looking after, Australia, Indonesia, New Zealand, and South-Pacific regions (Sustainability, n.d.).The Sustainability and Environmental Initiatives of Coca ColaCoca-Cola has shown a lot of environmental concerns in their visions and corporateprograms. Coca Cola’s biggest initiative towards sustainability is the company’s“commitment 2020” program, which outlines the company’s green and environment-friendlygoals to be achieved by the year 2020. The company plans to reduce its carbon footprint by15%, recover 100% of its packaging, bringing down the use of water to the minimum levels,and increase recycling (Sustainability, n.d.). The analysis of Sustainability practicesThe Coca-Cola Company has made some developments on its social initiatives in the last fewyears, but the company has yet to make a significant impact on their social causes. Althoughin the health and wellness promotion, the company has taken a step forward by bringing

Running Head: Business, Society and the Planet3down the calorific value of its products by 4.5 percent and also reached out to the people bydifferent educational programs (Schwartz, 2012). In their environmental initiatives, the company has made some huge inroads, especially ontheir carbon footprint minimizing initiative. According to their directives in the “commitment2020’ program the company has brought down the levels of the carbon emission by almost40% against the year 2007 baseline. The company has brought down its packaging by almost22 percent. The company has also the water it uses in its beverages that had been sourcedfrom the water-stressed areas and regions by almost 68 percent (Schwartz, 2012). The sustainability practices have spread across industries. There various responses to wellbeing of consumers. This has involved faster response to changing consumer trends, allowinga more diversified portfolio. All of the products in sparkling beverages have been providedthe option of being either low or no kilo joule. This has extended for products such as Coca-Cola, Fanta Orange and Sprite (the only exception has been Sprite Indonesia). There hasbeen a downsizing of bottles from 450 ml to 390 ml (for all Coca Cola trademark basedproducts in Australian market). There has been a reduction of energy by 13 percent inselected channels. The nutrition information has also been provided on almost 75 percent ofthe Australian, New Zealand, Fijian as well as Samoan vending machines. There is also lowercalorie policy in both Indonesia as well as Papua New Guinea. The labeling involves all thescientific information. There has been a reduction of sodium content by around 25 percent inthe SPC Baked Beans and Spaghetti SKU’s (stock keeping units). There has also been areduction of sugar by 60 percent among the IXL jams by usage of stevia in majority of theSKU’s.

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