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Sustainability in Coca Cola Company

   

Added on  2020-04-13

7 Pages1509 Words127 Views
SUSTAINABILITY IN COCA COLA 1NameProfessorInstitutionCourseDate

SUSTAINABILITY IN COCA COLA 2The coca cola company is a non-alcoholic beverage producing company and is also oneof the companies well known around the globe because of its different brands. The companyhouses more than 21 billion dollar brands having its top most brands including Fanta, sprite anddiet coke. Other brands that remain at the top include the minute maid, vitamin water andPowerAde. The company gives license to more than 500 brands of beverage which mainlyinclude the sparkling drinks and also water, juice and energy drinks among manyothers[CITATION Ber17 \l 1033 ]. The coca cola company has the largest beverage system anddue to this reason, it is a multinational that has reached more than 200 countries around theglobe.OperationsThe coca cola company manages seven main operating systems in the globe and most ofthese systems are geographically based. The latter include Europe, Middle East, Asia, andAmerica: bottling investment and corporate[ CITATION Jay13 \l 1033 ]. Majority of thecompany’s revenue comes from the bottling investment due to the sale of finished beverages.The other geographical regions get their commerce from the sale and manufacture of beverageconcentrates and syrups[ CITATION Ger14 \l 1033 ].The division of bottling and its investment gives much focus on the beverage companythat have owned operations in parts that are outside North America. This kind of segmentationaids in maximization of efficiency in its efforts in production, distribution and the efforts that areput in marketing[ CITATION Mow14 \l 1033 ]. The latter include a stock that lies in Mexicocovering a stake of approximately 28%, an outstanding 23% of European bottler coca colaHellenic bottling,18% owned by CCEP and monster and then 29% is owned by coca cola Amatil

SUSTAINABILITY IN COCA COLA 3(a coca cola company in Australia and also serving the surrounding regions[ CITATION Gle14 \l1033 ].Geographical ReachCoca cola rung up to almost 55% outside the European countries in the year 2005 toother countries In different regions like North America, Africa, Eurasia and the pacific region.The noticeable international markets included Asia, Latin America and Europe since theycontributed about 35% of the total revenues of the year 2015 hen combined[ CITATIONArm13 \l 1033 ].Sales and MarketingThe coca cola is one of the world`s most recognized brand of the company and it is alsothe largest distributor of beverages around the globe. The latter is made up of company owned orcontrolled bottling and distribution and also independently owned bottling partners, distributors,wholesalers and retailers too[ CITATION Cha14 \l 1033 ]. The beverages that bear thetrademark operations that are owned and licensed by the coca cola company account for morethan 2 billion of the estimated 59 billion beverage servings of all types of beverages that areconsumed globally every day. To maintain the loyalty of its customers, the company spends anapproximate of $ 4 billion in their product promotion (this was just for 2016 analysis only).Inmost cases, the company advertises through printing, radio, television among other advertisingchannels. The industry has also been participating in the play that involves the non-sodagoods[ CITATION Cha14 \l 1033 ].

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