This study analyzes the sales and business environment of company ABZ, focusing on product sales, gender differences, marital status influence, and regional associations. Descriptive statistics, ANOVA, t-tests, and chi-square tests are used to analyze the data. The results show no significant differences in product purchase based on gender, product category, or marital status, and no significant association between region and product category. Recommendations include equal treatment and marketing for all categories and regions.